Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rick Hardman

Pleasant Grove

Summary

Dynamic SEO Strategist with proven expertise in data analytics, KPI monitoring, and search engine marketing. Known for optimizing campaigns and enhancing stakeholder communication to drive measurable performance improvements.

Overview

17
17
years of professional experience

Work History

SEO Strategist

Ecentria Inc
01.2022 - 04.2026
  • Created comprehensive reports on campaign performance and strategic recommendations.
  • Enhanced stakeholder communication, presenting complex information clearly and effectively.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Optimized website content and images to improve search engine rankings.

SEM Manager

MasterControl Inc
01.2014 - 07.2021
  • Optimized website content, metadata, and internal linking structures to enhance user experience and search rankings.
  • Collaborated with cross-functional teams to integrate SEO best practices into web development projects.
  • Led monthly performance reviews, analyzing traffic patterns and adjusting strategies for continuous improvement.
  • Implemented technical SEO audits to identify and resolve site errors impacting search performance.
  • Analyzed keyword performance and optimized campaigns for maximum ROI.
  • Managed PPC budgets, ensuring effective allocation across multiple platforms.

Internet Marketing Manager

Adaptivity Pro, Inc
12.2012 - 08.2013
  • Monitored industry trends and competitor activities to inform strategic decision-making.
  • Implemented data-driven approaches to improve overall campaign effectiveness and ROI.
  • Boosted website traffic with targeted content creation, keyword analysis, and link building techniques.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

SEO Manager, Senior SEO Specialist, SEO Specialist

SEO.com
06.2009 - 10.2012
  • Developed and implemented strategic SEO campaigns to enhance online visibility.
  • Led cross-functional teams to improve client satisfaction and retention rates.
  • Analyzed market trends and competitor strategies to inform SEO tactics.
  • Mentored junior staff on best practices in search engine optimization techniques.
  • Managed and motivated employees to be productive and engaged in work.

Education

General Studies

Utah Valley University
Orem, UT

High School Diploma -

Pleasant Grove High School
Pleasant Grove, UT

Skills

  • Data analytics
  • Competitive intelligence
  • KPI monitoring
  • Competitor analysis
  • Keyword research
  • KPI tracking
  • Search engine marketing
  • Google analytics
  • SEO strategies
  • Analytical thinking

Timeline

SEO Strategist

Ecentria Inc
01.2022 - 04.2026

SEM Manager

MasterControl Inc
01.2014 - 07.2021

Internet Marketing Manager

Adaptivity Pro, Inc
12.2012 - 08.2013

SEO Manager, Senior SEO Specialist, SEO Specialist

SEO.com
06.2009 - 10.2012

General Studies

Utah Valley University

High School Diploma -

Pleasant Grove High School