Dynamic SEO Strategist with proven expertise in data analytics, KPI monitoring, and search engine marketing. Known for optimizing campaigns and enhancing stakeholder communication to drive measurable performance improvements.
Overview
17
17
years of professional experience
Work History
SEO Strategist
Ecentria Inc
01.2022 - 04.2026
Created comprehensive reports on campaign performance and strategic recommendations.
Enhanced stakeholder communication, presenting complex information clearly and effectively.
Researched and analyzed industry trends to inform search marketing strategies.
Optimized website content and images to improve search engine rankings.
SEM Manager
MasterControl Inc
01.2014 - 07.2021
Optimized website content, metadata, and internal linking structures to enhance user experience and search rankings.
Collaborated with cross-functional teams to integrate SEO best practices into web development projects.
Led monthly performance reviews, analyzing traffic patterns and adjusting strategies for continuous improvement.
Implemented technical SEO audits to identify and resolve site errors impacting search performance.
Analyzed keyword performance and optimized campaigns for maximum ROI.
Managed PPC budgets, ensuring effective allocation across multiple platforms.
Internet Marketing Manager
Adaptivity Pro, Inc
12.2012 - 08.2013
Monitored industry trends and competitor activities to inform strategic decision-making.
Implemented data-driven approaches to improve overall campaign effectiveness and ROI.
Boosted website traffic with targeted content creation, keyword analysis, and link building techniques.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
SEO Manager, Senior SEO Specialist, SEO Specialist
SEO.com
06.2009 - 10.2012
Developed and implemented strategic SEO campaigns to enhance online visibility.
Led cross-functional teams to improve client satisfaction and retention rates.
Analyzed market trends and competitor strategies to inform SEO tactics.
Mentored junior staff on best practices in search engine optimization techniques.
Managed and motivated employees to be productive and engaged in work.
Education
General Studies
Utah Valley University
Orem, UT
High School Diploma -
Pleasant Grove High School
Pleasant Grove, UT
Skills
Data analytics
Competitive intelligence
KPI monitoring
Competitor analysis
Keyword research
KPI tracking
Search engine marketing
Google analytics
SEO strategies
Analytical thinking
Timeline
SEO Strategist
Ecentria Inc
01.2022 - 04.2026
SEM Manager
MasterControl Inc
01.2014 - 07.2021
Internet Marketing Manager
Adaptivity Pro, Inc
12.2012 - 08.2013
SEO Manager, Senior SEO Specialist, SEO Specialist