Rick Keckler
Malvern,AR
Summary
Results-driven professional known for fostering client engagement and delivering comprehensive sales training. Leveraged sales insights to implement process improvements that consistently exceed organizational targets.
Overview
50
50
years of professional experience
1
1
Certification
Work History
Executive Director of Regional Sales
Epsilon
Chicago, IL
03.2007 - 12.2025
- Led regional sales strategies to enhance market share and drive revenue growth.
- Developed high-performing sales teams through training, mentoring, and performance management.
- Ensured continuous improvement by conducting regular performance evaluations, identifying areas for development, and devising appropriate action plans for each team member.
VP of Sales and Business Development
Arkansas Auto Dealers Association / CVR ADP
North Little Rock, AR
02.2000 - 02.2007
- Established partnerships with key stakeholders to expand business opportunities and market presence.
- Analyzed market trends to identify new business prospects and optimize sales initiatives.
- Delivered presentations at industry conferences showcasing company capabilities while generating interest in our offerings among prospective clients/partners alike attending such events held nationwide or even internationally when applicable as per global
Sales Manager
Fiser Hummer Brett Morgan Chevrolet
Little Rock, AR
01.1994 - 03.2000
- Led training sessions for sales team, enhancing product knowledge and customer engagement techniques
- Analyzed sales data to identify trends and optimize inventory management processes
- Collaborated with marketing on promotional strategies that boosted customer acquisition rates
Dealer Principal
Caplinger Chevrolet
England, AR
03.1992 - 01.1994
- Oversaw compliance with federal regulations, ensuring dealership adherence to industry standards.
- Enhanced operational workflows through process improvements, reducing costs and increasing productivity.
- Conducted performance evaluations, providing mentorship to develop future leaders within the organization.
- Met with sales personnel daily to review previous day's results and current plan of action.
Dealer Principal
Hot Springs Chrysler Hyundai
Hot Springs, AR
02.1988 - 01.1992
- Led daily operations to enhance customer satisfaction and service efficiency.
- Developed strategic marketing initiatives that increased brand visibility and dealership traffic.
- Fostered strong relationships with manufacturers to ensure optimal inventory levels and product availability.
- Implemented training programs for staff, boosting team performance and service quality.
- Analyzed sales data to identify trends, driving targeted promotions and pricing strategies.
District Manager
Oldsmobile Div of GM
Lansing, MI
03.1976 - 01.1988
- Led district operations, enhancing sales performance across multiple dealer locations.
- Developed and implemented strategic initiatives to improve customer satisfaction and retention.
- Oversaw inventory management systems, ensuring optimal stock levels and reducing excess inventory.
- Fostered relationships with dealership partners, driving collaborative marketing efforts and promotions.
Education
Associate of Science - Automotive Engineering
General Motors Institute
Flint, MI01-1980
Associate of Science - Automotive Engineering
Lincoln Tech
Indianapolis, IN08-1973
Skills
- Sales operations
- Sales presentations
- Collaborative mindset
- Client engagement
- Sales training
- Salesforce proficiency
- Sales process optimization
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 12 in the development of CSSR 1 to 5.