Ricky Herling

Created engaging content for Instagram, Facebook, and YouTube.

• Filmed and edited on-site video content to deliver engaging narratives across social media platforms.
• Analyzed post performance using platform analytics and reporting tools to inform content strategy.
• Revamped social profiles with relevant details and seasonal announcements to enhance audience engagement.

• Managed social media content strategy for MansionsofTheGildedAge historic mansion brand, enhancing brand visibility.
• Edited social posts to align with Gilded Age mansion voice and enrich historic storytelling.
• Scheduled and coordinated content across Instagram, Facebook, and other social channels to ensure consistent engagement.
• Selected photos and video clips from mansion archives for posting.

• Oversaw social media accounts across platforms to enhance brand presence and engagement.
• Analyzed social media metrics to evaluate audience growth, engagement levels, and reach effectiveness.
• Produced onsite video content for campaigns and updates, driving audience interaction and awareness.
• Edited long-form and short-form clips for posting across social channels.