Rida Abbouri
new york
Summary
As the SVP Global Head of Retail, the focus is on crafting and executing data-centric global strategies, optimizing omnichannel platforms, and strengthening customer engagement across diverse retail channels. With an emphasis on aligning global objectives with localized execution, the team identifies market opportunities, enhances operational efficiency, and delivers measurable outcomes. Previous leadership roles at rag & bone and American Vintage Groupe involved managing extensive retail networks, overseeing P&L performance, and fostering collaboration with regional teams across multiple markets. This experience underscores a commitment to operational excellence and transformative retail strategies. Dedicated to inspiring teams and delivering impactful results, the mission remains to elevate retail standards and create long-term value for stakeholders in a dynamic global landscape.
Overview
22
22
years of professional experience
Work History
Senior Global Vice President of Retail & Operation
L'AGENCE
New York
07.2025 - Current
- Developing and implementing global retail strategies.
- Managing and optimizing all retail channels.
- Driving revenue growth and profitability within the retail business.
- Overseeing retail operations, including store management, merchandising, and customer service.
- Managing a team of retail professionals at the global level.
- Analyzing market trends and competitor activity to identify opportunities and challenges.
Vice President of Retail
rag & bone
New York City
08.2024 - 07.2025
- Led strategic initiatives to enhance brand positioning and market presence.
- Developed and implemented innovative product strategies aligned with consumer trends.
- Oversaw cross-functional teams to optimize operational processes and efficiency.
Global Head of Retail Operations & Strategy
American Vintage Groupe
New York
01.2022 - 07.2024
- Managing the Global Retail Strategy & Operations for American Vintage. 200 POS representing a turnover of 200 Millions Euros.
- Working closely with 7 Retail Directors: United States/ Shop in Shop/ South Europe/ North France/ United Kingdom/ DACH Benelux/ Partnership.
- Responsibilities: Planning and monitoring of P&L and team management of the retail network: 7 Retail Director.
- Promote best practice across the business to streamline operations and enhance standards of services.
- Foster a positive work environment to increase staff retention as well as performance.
- Strong focus on omnichannel opportunities to optimise sales.
- Drive activity across the network through partnerships and commercial initiatives in line with the brand image.
- Build strong relationships with the difference departments at the HQ.
- Achievements: New organization structure on the global retail network.
- Increase of the global Company main KPIS.
- On the Omnichannel challenge we increased the central sales results.
- Success on retail schedule with new deliveries and new products drops, marketing initiatives, internal and external events.
- Improvement on company standard by a higher store audit done and creation of an Image Retail team dedicated to refresh shop.
Vice President of International Retail
American Vintage Groupe
London
02.2020 - 01.2022
- Manage and develop the Global International Retail.
- Working in highly innovative, technology lead omni-channel business; unifying large, fragmented teams.
- Oversee implementation and adoption of the new retail strategy.
- Manage budget for stores and expenses.
- Work with HQ to ensure retail operations are meeting the brand standards.
- To optimise logistics and import procedures in coordination with HQ.
- Develop marketing programmers in coordination with the company's global strategy.
- Create business initiatives to surpass established objectives.
- Achievements: Retail operation experience improvement on processes.
- Ability to develop and handle multiple overlapping store openings in new markets as USA.
- Better understanding of premium brand environment.
- Better alignment with the ecommerce business.
- Development of the cross functional communication between leaders such as retail expansion team.
Vice President of Retail Northern Europe
MANGO
London
11.2014 - 12.2019
- Managing the retail operations within the area of United Kingdom, Sweden, Denmark, Norway, Finland, Poland, Baltic's.
- Recommendation and Implementation of growth strategies for MANGO Northern Europe while ensuring the full P&L responsibility.
- Recommendation of network location and relocation all over Northern Europe: 110 POS: up to 150 Millions Euros turnover.
- Active participation with Central HQ in the development of collections for the Nordics market and the UK.
- Optimization of the product distribution in connection with the product management team (ideal assorts by clusters).
- Optimization of commercial management: KPIS and CRM.
- Define Merchandising strategy for Northern Europe to adapt the international merchandising standards to local consumer needs; implementation of analytical tools to follow up results and built merchandising actions plans.
- Leading commercial and merchandising teams: 20 Regional Retail/Merchandising Managers.
- Roll out of digital omnichannel and CRM projects: click and collect; digital sales monitoring tools; loyalty program, RFID in progress.
- Development and management of HR policies all over the area: training program; sourcing policy; implementation of an internal potential program MANGO Academy.
Retail & Wholesale Director Africa & MEA
MANGO
Johannesbourg et périphérie
01.2012 - 11.2014
- Managing the retail operations within the area of Middle East and Africa.
- Recommendation and Implementation of growth strategies for MANGO Middle East and Africa while ensuring the full P&L responsibility.
- Recommendation of network location all over Middle East and Africa: 95 POS: up to 90 Millions Euros turnover: 60% Franchisees/ 20% Joint Ventures/ 20% Corporate.
- Active participation with Central HQ in the development of Special Arabic collections and local designers collaboration as Zuhair Morad.
- Optimization of the product distribution in connection with the product management team (ideal assorts by clusters).
- Optimization of commercial management: KPIS and CRM.
- Define Merchandising strategy for the Middle East and Southern Hemisphere to adapt the international merchandising standards to local consumer needs; implementation of analytical tools to follow up results and built merchandising actions plans.
- Leading commercial and merchandising teams: 8 Regional Retail/Merchandising Managers.
Regional Manager Retail & Wholesale MEA/ North Africa
MANGO
Paris Area
09.2006 - 01.2012
- Managing the retail operation and expansion of the brand within the area of Middle East and Africa: 70 POS representing a turnover of 60 Millions Euros.
- To support the management and on-going relationships with our new and existing franchise partners network.
- To represent the brand in the region of Middle East and Africa as a retail coach by managing and inspiring the team and the business partners.
- Monitor and support the region to ensure sales and maximise the delivery of high standards of customer service and corporate strategy and directives.
- Create action plan to achieve each store target and elevate the brand and company achievement.
- Increase Sales and Reverse negative performance.
- Recruitment of Shop Managers within the area.
- Recruitment of District Managers / Visual Merchandisers to support the shops opening expansion plan.
General Flagship Shop Manager
Massimo Dutti
Paris 8eme
09.2003 - 09.2006
- To oversee the largest European Massimo Dutti shop in Paris.
- To inspire as a role model, lead, motivate and develop a team to win the hearts and minds of every customers.
- Engaged to drive the Massimo Dutti business forward and share the passion for the fantastic iconic products.
- ROLE SPECIFIC RESPONSIBILITIES: Engage a senior management team to create a strong working culture for the group of over 100 staff members.
- Promotes wellbeing whilst driving profit and performance within a 20 Millions Euros flagship store.
- Analysis and Management indicators: daily actions plan to increase Conversion rate and UPT.
- Increase of kip's indicators: UPT: 1,6 TO 2,2 / Conversion from 12% to 18%.
- Standard of customer service; Merchandising, Image and maintenance standard.
- Local legislation and internal regulations.
- As an ambassador for the brand, I m change oriented and strategic with an entrepreneurial approach.
Education
Bachelor of Arts (B.A.) - Business Administration and Management, General
Warwick University
01.2003
DUT - Technique de Commercialisation
Université de besançon
01.2002
Skills
- Revenue growth
- Operational efficiency
- Change management
- Cross-functional team management
- Talent acquisition
- Partnership development
- Budget planning
- Digital transformation
- International operations
- Retail strategy
- Brand positioning
- P&L management
- Omnichannel marketing
- Team management
- Market analysis
Languages
- English
- French
- Spanish
- Arabic
Languages
English
Full Professional
French
Full Professional
Spanish
Full Professional
Arabic
Professional
Timeline
Senior Global Vice President of Retail & Operation
L'AGENCE
07.2025 - Current
Vice President of Retail
rag & bone
08.2024 - 07.2025
Global Head of Retail Operations & Strategy
American Vintage Groupe
01.2022 - 07.2024
Vice President of International Retail
American Vintage Groupe
02.2020 - 01.2022
Vice President of Retail Northern Europe
MANGO
11.2014 - 12.2019
Retail & Wholesale Director Africa & MEA
MANGO
01.2012 - 11.2014
Regional Manager Retail & Wholesale MEA/ North Africa
MANGO
09.2006 - 01.2012
General Flagship Shop Manager
Massimo Dutti
09.2003 - 09.2006
Bachelor of Arts (B.A.) - Business Administration and Management, General
Warwick University
DUT - Technique de Commercialisation
Université de besançon