Ridhi Khara
Summary
Dynamic Partner Marketing Manager with over 10 years of experience in B2B technology marketing, specializing in demand generation, partner program management, and strategic marketing initiatives. Proven track record of developing and executing co-marketing programs, optimizing Marketing Development Funds (MDF), and building strong relationships with partners to drive lead acquisition and market expansion.
Overview
17
17
years of professional experience
Work History
Channel Partner Marketing Manager
ESET
05.2022 - Current
- Drive strategic marketing initiatives for national resellers (CDW, Insight, SHI, Connection), MSPs, and VARs-fueling partner engagement and demand generation across the U.S.
- Create and deliver partner-ready sales enablement tools including campaign toolkits, onboarding materials, and training resources tailored to partner needs.
- Launch and optimize co-branded campaigns in collaboration with partners, contributing to consistent year-over-year increases in lead volume and revenue influence.
- Manage Marketing Development Funds (MDF) with 80%+ utilization, ensuring campaign alignment to pipeline goals and tracking ROI across funded activities.
- Plan and execute 25+ partner-facing events, trade shows, and webinars annually, overseeing end-to-end execution including pre-event strategy, booth planning, logistics coordination, speaker prep, and lead capture processes.
- Drive post-event follow-up and ROI tracking, executing targeted campaigns to nurture leads and measure performance-contributing to over $1M in influenced pipeline and maintaining 95%+ satisfaction rates from partners and attendees.
- Develop and scale a partner recruitment and onboarding program, increasing active partner count by 20% within the first year.
- Oversee marketing strategy for new strategic alliances, launching integrated campaigns to accelerate partner activation and brand visibility.
- Manage a $600K annual marketing budget, strategically allocating spend to priority programs and increasing marketing ROI by 15% year over year.
- Design and implement SPIFF and incentive programs that drove a 25% lift in partner engagement and sales participation.
- Lead the successful revamp of ESET's global partner program, earning a 5-star rating from channel publications and improving partner satisfaction.
- Deliver ongoing partner training and live demos of internal marketing platforms to empower partners in executing self-service co-marketing initiatives.
- Track and analyze campaign performance through the full funnel-from MQL to SQL to SAL to DR-driving continuous optimization through data insights.
Senior Marketing Specialist
Motion Solutions
Irvine
12.2020 - 05.2022
- Created, implemented and monitored partner marketing plans against organizational KPIs
- Managed industry tradeshows, partners and vendors.
- Created and tracked product launch roadmaps in collaboration with internal teams.
- Launched an updated website, managed content calendar, and onboarded the first SEO agency.
- Implemented company LinkedIn strategy, doubling followers in less than a year.
- Created and executed email campaigns and automated drip campaigns with an increase in email open rates to 17% and CTR rates to 50%.
Global Digital Marketing Specialist
Lantronix
Irvine
01.2017 - 12.2020
- Launched a rebranded partner program leading to an increase in partner sign up by over 20% each month.
- Worked in cross functional teams with product managers and regional and global sales teams to create, implement and track all the go- to- market action items to complete product launches.
- Managed all social media pages and SEO of Lantronix and the acquired companies.
- Created content for at least 3-5 email campaigns each month such as product launch, announcements, monthly newsletters, product change notices etc. for lead gen and nurturing campaigns.
- Created email campaigns for partners and customers in APJ, Americas and the EMEA regions.
- Created and hosted webinars 2-3 webinars each month on product launches, industry expertise, thought leadership etc.
- Provided monthly Google Analytics report to management in order to measure digital execution effectiveness and provided actionable insights to continuously enhance the website.
Digital Marketing Assistant
Ace Relocations Systems and CMR
San Diego
06.2014 - 10.2016
- Assisted in creating and implementing an online inbound marketing strategy to attract online visitors.
- Created and optimized original and engaging content for the website and blogs on WordPress for SEO purposes.
- Assisted with events, product launches, campaigns, press release and more.
Marketing Communications Intern
HP
San Diego
01.2011 - 10.2011
- Created a market research report of HP's top competitors to evaluate the effectiveness of marketing strategies.
- Coordinated a very successful marketing event to showcase HP's Large Commercial printers.
Personal Banker - Retail Branch
Chase Bank
San Diego
08.2008 - 08.2010
- Delivered an outstanding experience to customers by acquiring, managing and retaining meaningful relationships with customers by using my knowledge on Chase products to offer solutions to help address their financial needs.
Education
Masters of Business Administration- Marketing (MBA) - Marketing
San Diego State University
San Diego, CASkills
Partner Marketing Strategy | Channel Enablement | Co-Marketing Programs | Joint GTM Campaigns | Tradeshow & Event Execution | Webinars | MDF & Budget Management | Demand Generation | Funnel Metrics (MQL–SQL–SAL–DR) | Content Development | Email & Social Media Campaigns | Salesforce | HubSpot | SEO | B2B Tech | SaaS | OEM | MSP & VAR
Timeline
Channel Partner Marketing Manager
ESET
05.2022 - Current
Senior Marketing Specialist
Motion Solutions
12.2020 - 05.2022
Global Digital Marketing Specialist
Lantronix
01.2017 - 12.2020
Digital Marketing Assistant
Ace Relocations Systems and CMR
06.2014 - 10.2016
Marketing Communications Intern
HP
01.2011 - 10.2011
Personal Banker - Retail Branch
Chase Bank
08.2008 - 08.2010
Masters of Business Administration- Marketing (MBA) - Marketing
San Diego State University