Riley Murr
Summary
Dedicated and results-driven PR professional and retail manager with a background in social media optimization, a proficiency in research strategies, and comprehensive publicity campaign knowledge. I understanding the evolving landscape of social media platforms and excel in crafting strategic and engaging content that maximizes brand visibility and audience engagement. My research skills coupled with my computer proficiency contribute to my ability to conduct thorough and efficient research.
Overview
4
4
years of professional experience
Work History
Sales Associate
Bath & Body Works
10.2019 - Current
- Managed efficient cash register operations.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Engaged with customers to build rapport and loyalty.
Key Holder
Bath & Body Works
06.2021 - 01.2024
- Evaluated data on stock levels, customer sales and other factors, assessed trends and reported on findings to help senior management make effective operational decisions.
- Trained team members in successful strategies to meet operational and sales targets.
- Handled difficult situations calmly under pressure resolving conflicts between both customers and staff in a professional manner.
- Mentored junior staff members, helping them develop their skills to advance within the company successfully.
- Increased store sales by creating visually appealing merchandise displays and product placements.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked flexible hours across night, weekend, and holiday shifts.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Education
Bachelor of Arts - Journalism, Emphasis in Public Relations
San Diego State University
San Diego, CA12.2023
Associate of Arts - Journalism
Saddleback College
Mission Viejo, CA12.2019
Skills
- Social Media Management/Marketing
- Press releases
- Team Collaboration
- Computer skills/Word/Excel
- Client Relationship Building
- Sales trend analysis/tactics
- PR strategy development
- Associated Press Style
- Information Gathering and Analysis/Opposition Research
- Project Planning
- Product Merchandising
- Creativity and Originality
Avid reader
I read almost daily, a mix of romance, fantasy, and science fiction. Last year I read over 200 books and I hope to do the same this year.
Timeline
Key Holder
Bath & Body Works
06.2021 - 01.2024
Sales Associate
Bath & Body Works
10.2019 - Current
Bachelor of Arts - Journalism, Emphasis in Public Relations
San Diego State University
Associate of Arts - Journalism
Saddleback College
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