Riley Walund
Seattle
Summary
Growth Marketing Manager with extensive expertise in driving customer acquisition and engagement across multi-location portfolios. Developed and executed integrated digital marketing strategies utilizing SEO, GA4 analytics, and paid media to enhance visibility and conversion rates. Focused on delivering actionable insights and optimizing user experiences through data-driven decision-making.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Cressey Development Group
03.2021 - Current
- Led digital marketing strategy across a 5-property portfolio totaling 1,000+ residential units, driving customer acquisition, leasing engagement, and portfolio visibility
- Managed SEO, GA4 analytics, Meta ads, landing page optimization, and website conversion strategy
- Built GA4 reports on traffic acquisition, engagement, landing pages, device behavior, and campaign performance
- Conducted website audits, Lighthouse/PageSpeed analysis, and competitive reviews to improve user experience
- Partnered with operations, leasing teams, and vendors to execute integrated marketing campaigns
- Organized resident events and social engagement campaigns to strengthen brand visibility and community engagement
Marketing Director
Empire Files / Media Roots Radio
11.2019 - Current
- Directed digital marketing strategy across social, email, and web platforms, driving audience growth and engagement
- Executed email campaigns reaching thousands of subscribers, improving audience retention and content distribution
- Led campaign strategy for documentary releases, coordinating messaging across platforms
Marketing Coordinator
We Are Unicorns
01.2015 - 01.2022
- Supported digital campaigns across social, SEO, and content marketing
- Assisted in performance tracking and optimization, contributing to campaign improvements
Marketing Director & National Events Manager
OLEO Inc.
01.2018 - 01.2020
- Led brand growth through social, content, and influencer partnerships, increasing visibility and engagement
- Managed 65-member ambassador program and executed national events to drive brand awareness
Education
Associate of Arts & Sciences -
Whatcom Community College
Foundations of Data Analytics -
University of Washington
Google Analytics Training -
LinkedIn Learning
Advanced Social Media Strategy -
Hootsuite
Skills
- Growth Marketing
- Digital Strategy
- SEO & AEO Optimization
- GA4 Analytics
- Conversion Optimization
- Meta Advertising
- Audience Segmentation
- CRM & Lifecycle Marketing
- Landing Page Optimization
- Performance Reporting
- Cross-Functional Collaboration
Education Certifications Additional Experience
- Foundations of Data Analytics – University of Washington
- Google Analytics Training – LinkedIn Learning
- Advanced Social Media Strategy – Hootsuite
- Associate of Arts & Sciences – Whatcom Community College
- Founder – The Official Norm Macdonald Fan Club
- Project Watermelon
- KEXP Volunteer
Affiliations
- Founder and President of the Official Norm Macdonald Fan Club
- KEXP DJ Assistant
- Project Watermelon - Volunteer Marketing Coordinator
Timeline
Marketing Manager
Cressey Development Group
03.2021 - Current
Marketing Director
Empire Files / Media Roots Radio
11.2019 - Current
Marketing Director & National Events Manager
OLEO Inc.
01.2018 - 01.2020
Marketing Coordinator
We Are Unicorns
01.2015 - 01.2022
Associate of Arts & Sciences -
Whatcom Community College
Foundations of Data Analytics -
University of Washington
Google Analytics Training -
LinkedIn Learning
Advanced Social Media Strategy -
Hootsuite