RILEY WATKINS
New Port Richey,FL
Summary
Results-driven social media strategist with expertise in digital marketing and customer engagement. Proven ability to create compelling content that enhances brand storytelling and community interaction. Strong organizational skills contribute to effective project management and company growth. Quick learner adept at adapting to new environments and continuously acquiring knowledge.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Sunny Rays Swim School
New Port Richey, FL
05.2026 - Current
- Created compelling content to promote swim programs effectively on social media.
- Developed and scheduled engaging posts to maintain consistent online presence across platforms, fostering community interaction.
- Managed daily interactions with customers and followers to boost engagement.
- Monitored social media trends to inform strategy adjustments, enhancing brand visibility and audience engagement.
- Assisted in planning promotional campaigns for seasonal swim classes, contributing to increased participation rates.
- Designed promotional materials using graphic design software applications.
Photographer
Self-employeed
Tampa, Florida
05.2022 - Current
- Captured diverse subjects across various settings to create compelling visual narratives.
- Edited and retouched photos using Adobe Photoshop and Lightroom to enhance visual quality.
- Crafted personalized photography packages based on client needs and preferences to enhance customer satisfaction.
- Maintained a professional portfolio showcasing work from multiple photography genres.
- Scouted locations and curated props for impactful photography shoots.
- Negotiated contracts and fees with clients, ensuring clarity on deliverables.
- Leveraged social media platforms to promote services and foster engagement with potential clients.
- Oversaw photography business operations, focusing on marketing strategies, budget management, and client communications.
Social Media Manager
Maria's Bridal Connection
New Port Richey, Florida
04.2023 - 08.2023
- Managed social media presence on Instagram, Facebook, and company website to enhance visibility.
- Developed engaging photo and video content to effectively showcase bridal gowns and promotions.
- Produced Instagram reels and stories to increase engagement and brand awareness.
- Engaged followers through comments and interactive content to strengthen community relationships.
- Photographed merchandise and events for captivating behind-the-scenes social media posts.
- Promoted trunk shows, special events, and new collections through targeted marketing campaigns.
- Monitored trends to integrate relevant audio and styles into social media strategies.
- Aligned social media content with brand identity and target audience preferences.
Front Desk Receptionist
Dayspring Academy
New Port Richey, FL
09.2021 - 05.2022
- Welcomed visitors and provided assistance, creating a positive first impression.
- Managed phone inquiries, directing calls to appropriate staff members.
- Managed incoming calls, redirected to appropriate staff, and recorded messages.
- Scheduled appointments for students and parents effectively.
- Organized front desk operations and managed supply inventory to support daily activities.
- Informed visitors and callers about school programs and events, enhancing community engagement.
- Handled incoming mail and distributed packages to relevant departments.
- Assisted with administrative tasks, including filing and data entry support.
Education
Bachelor of Arts - Mass Media Communications
Florida State University
Tallahassee, FL07-2026
Skills
- Social media management
- Digital marketing
- Content creation
- Marketing strategy
- Promotional design
- Visual content strategy
- Social media imagery
- Promotion tactics
- Campaign scheduling
- Trend monitoring
- Customer engagement
- Project management
- Project planning
- Team collaboration
- Client communication
- Verbal communication
- Email correspondence
- Feedback tracking
- Customer service
- Attention to detail
- Listening skills
- Communication strategies
- Multimedia production
- Marketing and branding
- Strategic networking
- Customer feedback tracking
Timeline
Social Media Manager
Sunny Rays Swim School
05.2026 - Current
Social Media Manager
Maria's Bridal Connection
04.2023 - 08.2023
Photographer
Self-employeed
05.2022 - Current
Front Desk Receptionist
Dayspring Academy
09.2021 - 05.2022
Bachelor of Arts - Mass Media Communications
Florida State University