Hi, I’m
Rishona Phillips
Atlanta,GA
Summary
Accomplished professional with over 17 years of experience in the Automotive Industry. Expertise in managing client relationships, program management, and launching multi-year initiatives. Proven track record of developing and executing go-to-market and commercialization strategies. Skilled at influencing and motivating teams to deliver on-time and with excellence. A strategic thinker with the ability to oversee both larger strategic goals and smaller tactical efforts.
Overview
19
years of professional experience
Work History
Cox Automotive
Product Readiness Director
04.2021 - Current
Job overview
- Pioneered the redesign of readiness and commercialization strategies within the Logistics portfolio, enhancing launch efficiency and developing more streamlined, effective go-to-market plans across the business.
- Led readiness efforts for multi-year Logistics transformational initiatives, successfully launching the Logistics Marketplace Solution and orchestrating the migration and launch of Central Dispatch's first Private Marketplace.
- Collaborated with User Experience to establish an I5 wide A/B Testing and Experimentation process and internal repository for testing guidance and tracking test resulting in improved cross-department visibility and a standardized process across I5.
Cox Automotive
Sr, Product Readiness Manager - Digital Retailing
03.2019 - 04.2021
Job overview
- Led the successful launch of the Digital Retailing Redesign and Credit Application for over 2,000 dealers, incorporating feedback and brand guidelines from 19 OEMs, achieving a 26% increase in lead conversion rates and a 33% uptick in credit applications post-launch.
- Initiated and delivered the Digital Retailing (DR) Goodwill Campaign, resulting in $1.75M in net new monthly recurring revenue (MRR) and 1,712 new DR sales, with a remarkable 65% retention rate post-campaign.
- Created and delivered a cross-business stakeholder meeting, featuring a custom status report to enhance collaboration across business units, ensuring key stakeholders and executive leaders had visibility into risk, dependencies and status for readiness workstreams.
Dealer.com
OEM & Strategic Program Management
09.2011 - 03.2019
Job overview
- Managed and led program launches and corporate relationships for several of the nation's largest automotive groups and OEMs.
- Presented monthly and quarterly KPI readouts and provided actionable recommendations to enhance or sustain client results
- Coordinated a cross-functional team including Product/Engineering, Client Service, Implementation, Advertising, and Marketing representatives to deliver best-in-class services, and project deliverables.
Dealer.com
Sr. Strategic Account Manager
04.2007 - 09.2011
Job overview
- Selected to manage Dealer.com's first top ten automotive group contract, providing personalized service and customized recommendations for 50 luxury dealerships, resulting in multiple year contract renewals.
- Provided product training and digital marketing consultation to 200 single point dealerships which resulted in consistent positive performance, increased spend, and annual contract renewals.
Spherion
HR Coordinator
05.2005 - 01.2007
Job overview
- Facilitated the application process including scheduling, applicant testing, interviewing, reference checks, and employee orientations for 10-30 candidates a week.
- Screened, recruited and assisted in off-site recruiting and job fairs.
Education
Champlain CollegeBurlington, VT
B.S. in Computer Networking
05.2004
Skills
- GTM/Readiness Planning
- Change Management
- Project Coordination
- Program Management
- Process Improvements
Military Service
United States Navy, 10/1995 - 06/1998
Timeline
Product Readiness Director
Cox Automotive
04.2021 - Current
Sr, Product Readiness Manager - Digital Retailing
Cox Automotive
03.2019 - 04.2021
OEM & Strategic Program Management
Dealer.com
09.2011 - 03.2019
Sr. Strategic Account Manager
Dealer.com
04.2007 - 09.2011
HR Coordinator
Spherion
05.2005 - 01.2007
Champlain College
B.S. in Computer Networking
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