Rob Cassidy
Pittsburgh,PA
Summary
Multi-decade, national-level media professional with wide-ranging experience in most forms of media and communications.
Overview
18
18
years of professional experience
Work History
National Basketball Analyst and Editor
Yahoo Sports
Pittsburgh, PA
02.2020 - 10.2024
- Led all basketball and basketball recruiting coverage for Yahoo Sports' college sports vertical
- Created weekly content budgets and managed a small team of other writers to success on tight deadlines
- Managed large datasets, ensuring data integrity and security.
- Wrote well-read breaking news stories and features about coaches and players across the across the country
- Created and co-hosted an interview-based podcast that produced more than 10K weekly streams across platforms
- Identified key performance indicators to track and measure operational success.
Southeast Football Reporter
Yahoo Sports
Miami, Fla.
02.2014 - 02.2020
- Wrote breaking news stories and features that were routinely among the most well-read stories on the site
- Interpreted current events for readers with regular editorial columns.
- Built and maintained key relationships with high-profile college coaches and college athletes across the country
- Managed tight deadlines, often producing high-quality work under pressure.
- Traveled the region to conduct interviews with various sources for news stories.
- Created and co-hosted "Commitment Issues," one of the most streamed podcasts on the Yahoo Sports network
- Amassed a sizable social media following before being promoted to a national position
West Coast Football Reporter
Yahoo Sports
Phoenix, Ariz.
08.2011 - 02.2014
- Became one of the leading voices on the West Coast in the world of college football and college football recruiting
- Began to amass a national following through writing thoughtful and creative stories about major figures in the sport
- Was promoted to spearhead Yahoo Sports' coverage in the hotbed Southeast Region
Senior Writer
Powercat Illustrated Magazine and GoPowercat.com
Manhattan, Kan.
02.2007 - 08.2011
- Broke major national news stories and wrote engaging features about coaches, administrators and players
- Attracted a sizable social following
Education
Social Science -
Kansas State University
Manhattan, Kansas08.2006
Skills
- Microsoft Office
- Microsoft PowerPoint
- AP Style and format
- Tik Tok
- Ability to Work Under Pressure
- Critical thinking and problem solving
- Communication
- Effective Team Leader
- Fast Learner
- Ability to Multitask
- Microsoft Excel
- Communication Skills
- Complex data analysis
- Information gathering
- Microsoft office
- Verbal and written communication
- Strategic planning
- Team collaboration and leadership
References
- Derek Samson, Yahoo Sports, dereksamson@yahooinc.com, 843-213-8602
- Erik Pastrana, University of Georgia Basketball, erikp@sports.uga.edu, 516-319-6178
- Woody Womack, Yahoo Sports, wommack@yahooinc.com, 407-925-1114
Timeline
National Basketball Analyst and Editor
Yahoo Sports
02.2020 - 10.2024
Southeast Football Reporter
Yahoo Sports
02.2014 - 02.2020
West Coast Football Reporter
Yahoo Sports
08.2011 - 02.2014
Senior Writer
Powercat Illustrated Magazine and GoPowercat.com
02.2007 - 08.2011
Social Science -
Kansas State University