Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Rob Cassidy

Pittsburgh,PA

Summary

Multi-decade, national-level media professional with wide-ranging experience in most forms of media and communications.

Overview

18
18
years of professional experience

Work History

National Basketball Analyst and Editor

Yahoo Sports
Pittsburgh, PA
02.2020 - 10.2024
  • Led all basketball and basketball recruiting coverage for Yahoo Sports' college sports vertical
  • Created weekly content budgets and managed a small team of other writers to success on tight deadlines
  • Managed large datasets, ensuring data integrity and security.
  • Wrote well-read breaking news stories and features about coaches and players across the across the country
  • Created and co-hosted an interview-based podcast that produced more than 10K weekly streams across platforms
  • Identified key performance indicators to track and measure operational success.

Southeast Football Reporter

Yahoo Sports
Miami, Fla.
02.2014 - 02.2020
  • Wrote breaking news stories and features that were routinely among the most well-read stories on the site
  • Interpreted current events for readers with regular editorial columns.
  • Built and maintained key relationships with high-profile college coaches and college athletes across the country
  • Managed tight deadlines, often producing high-quality work under pressure.
  • Traveled the region to conduct interviews with various sources for news stories.
  • Created and co-hosted "Commitment Issues," one of the most streamed podcasts on the Yahoo Sports network
  • Amassed a sizable social media following before being promoted to a national position

West Coast Football Reporter

Yahoo Sports
Phoenix, Ariz.
08.2011 - 02.2014
  • Became one of the leading voices on the West Coast in the world of college football and college football recruiting
  • Began to amass a national following through writing thoughtful and creative stories about major figures in the sport
  • Was promoted to spearhead Yahoo Sports' coverage in the hotbed Southeast Region

Senior Writer

Powercat Illustrated Magazine and GoPowercat.com
Manhattan, Kan.
02.2007 - 08.2011
  • Broke major national news stories and wrote engaging features about coaches, administrators and players
  • Attracted a sizable social following

Education

Social Science -

Kansas State University
Manhattan, Kansas
08.2006

Skills

  • Microsoft Office
  • Microsoft PowerPoint
  • AP Style and format
  • Twitter
  • Instagram
  • Tik Tok
  • Ability to Work Under Pressure
  • Critical thinking and problem solving
  • Communication
  • Effective Team Leader
  • Fast Learner
  • Ability to Multitask
  • Microsoft Excel
  • Communication Skills
  • Complex data analysis
  • Information gathering
  • Microsoft office
  • Verbal and written communication
  • Strategic planning
  • Team collaboration and leadership

References

  • Derek Samson, Yahoo Sports, dereksamson@yahooinc.com, 843-213-8602
  • Erik Pastrana, University of Georgia Basketball, erikp@sports.uga.edu, 516-319-6178
  • Woody Womack, Yahoo Sports, wommack@yahooinc.com, 407-925-1114

Timeline

National Basketball Analyst and Editor

Yahoo Sports
02.2020 - 10.2024

Southeast Football Reporter

Yahoo Sports
02.2014 - 02.2020

West Coast Football Reporter

Yahoo Sports
08.2011 - 02.2014

Senior Writer

Powercat Illustrated Magazine and GoPowercat.com
02.2007 - 08.2011

Social Science -

Kansas State University

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Rob Cassidy