Rob Defrancesco
Paterson,NJ
Summary
Results-driven professional with diverse experience in marketing, logistics, retail operations, customer service, and inventory management. Skilled at adapting to new environments, solving problems, and building positive relationships with customers and coworkers. Known for reliability, strong organizational skills, and maintaining high standards in both independent and team-based roles. Seeking an opportunity to contribute immediately while continuing to grow professionally.
Overview
8
8
years of professional experience
Work History
Package Handler
UPS
Lakewood, NJ
04.2025 - 05.2026
- Processed and sorted high volumes of packages while consistently meeting productivity and safety standards.
- Loaded and unloaded trailers efficiently, ensuring accurate package handling and on-time shipment flow.
- Utilized handheld RF scanners to track package movement and maintain inventory accuracy.
- Maintained a clean, organized, and safety-focused work environment.
- Cross-trained in multiple operational areas, providing flexibility during peak shipping periods.
- Recognized for reliability, strong work ethic, and ability to perform in a fast-paced environment.
Marketing Coordinator
Enlighten Extracts
11.2022 - 03.2025
- Planned and executed retail marketing campaigns across digital, print, and in-store platforms.
- Produced professional product photography and promotional content for social media, Weedmaps, Leafly, and company advertising.
- Designed graphics, advertisements, menus, and promotional materials using Adobe Photoshop and Canva.
- Managed and updated wholesale and retail inventory listings across multiple online platforms.
- Coordinated weekly sales and marketing meetings to develop promotional strategies and increase customer engagement.
- Worked closely with management and retail staff to ensure consistent branding across multiple dispensary locations.
- Helped increase brand awareness through creative campaigns, product launches, and social media content.
Photographer
Kushman Productions
05.2021 - 11.2022
- Produced commercial-quality product photography and video content for cannabis brands throughout Alaska.
- Built and operated a portable photography studio for on-location client shoots.
- Edited professional images for advertising, packaging, websites, and social media campaigns.
- Collaborated with multiple businesses to create marketing assets that strengthened brand identity.
- Delivered high-quality visual content while consistently meeting project deadlines.
Social Media Manager
The Tree House
07.2020 - 05.2022
- Managed daily social media content and maintained a consistent online brand presence.
- Created promotional graphics, product photography, and marketing materials for retail campaigns.
- Updated website content, online menus, and promotional offers to ensure accurate customer information.
- Assisted with store operations, inventory organization, and customer service.
- Increased customer engagement through consistent digital marketing efforts.
Budtender/Cultivator
The Frost Farms
06.2018 - 03.2020
- Managed opening and closing procedures while maintaining smooth daily operations.
- Assisted with cultivation, harvesting, packaging, and quality control of cannabis products.
- Maintained accurate inventory and updated Weedmaps listings with current products and pricing.
- Delivered knowledgeable customer service while educating customers on products and recommendations.
- Ensured compliance with state regulations and company operating procedures.
Education
High School Diploma -
East Anchorage High School
Anchorage, AKSkills
- Customer Service
- Team Collaboration
- Attention to Detail
- Inventory Management
- Warehouse Operations
- Retail Operations
- Adobe Photoshop
- Microsoft Office
- Social Media Management
- Digital Marketing
- Content Creation
- Photo & Video
Timeline
Package Handler
UPS
04.2025 - 05.2026
Marketing Coordinator
Enlighten Extracts
11.2022 - 03.2025
Photographer
Kushman Productions
05.2021 - 11.2022
Social Media Manager
The Tree House
07.2020 - 05.2022
Budtender/Cultivator
The Frost Farms
06.2018 - 03.2020
High School Diploma -
East Anchorage High School