Rob Lyon
Rancho Santa Margarita,CA
Summary
Dynamic entrepreneur and business strategist with nearly 30 years of experience across various startups and media industries, specializing in digital content creation, customer relationship building, and AI-driven innovation. Proven track record in fostering long-term partnerships with key stakeholders, C-suite executives, and customers across multiple sectors. Passionate about leveraging artificial intelligence to transform business operations, enhance customer engagement, and drive future technological advancements.
Overview
33
33
years of professional experience
Work History
Co-Owner
INSIDE GOLF MEDIA / INSIDE CUSTOM MEDIA
Rancho Santa Margarita, CA
01.2011 - Current
- Orchestrated the strategic use of AI technologies such as Chat GPT to streamline content creation processes, reducing production time and costs while ensuring high-quality outputs for a prestigious clientele in the golf and hospitality sectors
- Pioneered the development and application of custom GPTs, including: Headline Helper, Fairway Finder, and Paw Pal
- Established and nurtured long-term partnerships with industry leaders, maintaining a solid customer base across multiple businesses for nearly three decades through trust and consistent performance
- Directed strategic digital marketing initiatives, tailoring content strategies to client needs, which led to significant growth in client engagement and market presence
- Innovatively applied AI for generating compelling content, leading to significant enhancements in client engagement and marketing effectiveness.
Co-Founder
GOLF MEDIA GROUP
Southern California
09.1994 - 09.2010
- Launched and grew a leading golf magazine from the ground up, achieving a monthly circulation of over 75,000 copies and establishing a strong market presence in Southern California
- Drove the strategic expansion of the business, introducing digital publications and innovative golf-related events that significantly enhanced brand visibility and revenue streams
- Successfully navigated the acquisition and integration of the company, ensuring seamless business continuity and maintaining stakeholder confidence.
01.1993 - 01.1995
- Played a key role in the editorial team, contributing to the expansion and success of Daily Pilot and Huntington Beach Independent, among others.
01.1991 - 01.1993
- Progressed from Sports Editor to News Editor, leading editorial planning and coverage, underscoring a strong foundation in content strategy and leadership.
Education
B.S. in Journalism -
San Jose State University
01.1988
A.A. in Journalism -
Fullerton College
01.1986
Skills
- Strategic Account Management & Growth
- AI-Powered Content Strategy & Production
- Startup Ecosystem Expertise
- C-Level Executive Engagement
- Customer-Centric Solution Development
- Cross-Functional Leadership & Collaboration
- Innovative Go-To-Market Strategies
- AI Ethics & Application
Accomplishments
- Developed and managed relationships with high-profile clients for nearly 30 years, demonstrating exceptional account director capabilities.
- Leveraged artificial intelligence to revolutionize content creation and customer engagement strategies in the digital publication industry.
- Contributed to the growth and success of three startup companies, showcasing a strong entrepreneurial spirit and a knack for innovative business solutions.
Professional Development
- IBM Skills Build: Fundamentals of Artificial Intelligence
- Continuous Learning in AI includes courses in Mastering the Art of Prompting, AI Ethics, and Build Your Own Chatbot
Timeline
Co-Owner
INSIDE GOLF MEDIA / INSIDE CUSTOM MEDIA
01.2011 - Current
Co-Founder
GOLF MEDIA GROUP
09.1994 - 09.2010
01.1993 - 01.1995
01.1991 - 01.1993
B.S. in Journalism -
San Jose State University
A.A. in Journalism -
Fullerton College
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