ROB MARCELLA
Minneapolis,MN
Overview
20
20
years of professional experience
Work History
VICE PRESIDENT, EYECARE
Knack RCM
01.2022 - 01.2025
- Closed enterprise-level agreement for 35 locations across 10 states, leading 7-month rollout and achieving 30% ROI in year one
- Structured and closed enterprise deals using white-label RCM solutions for private equity-backed groups, exceeding internal billing ROI
- Executed go-to-market strategy for independent and PE-backed practices, enhancing market presence
- Expanded strategic partnerships, strengthening enterprise pipeline
- Built education-driven sales engine using CE programs to generate pipeline and close business
- Generated $1M+ annual bookings, driving sustained revenue growth
VICE PRESIDENT & MANAGING PARTNER
CSEYE Compliance Specialists
01.2010 - 01.2022
- Co-founded and scaled national compliance and billing solutions company
- Created HIPAA programs and billing workflows that enhanced collections
- Generated revenue through consultative sales and education-based marketing strategies
- Designed and delivered seminars that increased client acquisition and retention
BUSINESS CONSULTANT
EssilorLuxottica
01.2005 - 01.2009
- Drove adoption of underpenetrated technology, resulting in significant territory growth
- Consulted on best practices to enhance performance and increase product adoption
- Achieved President's Club (2x) and secured "Picture Paris" incentive
Education
Some College (No Degree) - Business Management Coursework
St. Cloud State University
St. Cloud, MNSkills
- Clinical sales strategies
- Vision care management
- Revenue management
- Revenue cycle management
- Enterprise sales strategies
- Go-to-market planning
- Partnership optimization
- Price structuring
- Regulatory compliance
- Practice optimization
- Stakeholder engagement
- Relationship management
- Client retention
- Customer education
Websites
Selected Achievements
- President's Club (2x) - Essilor
- 'Picture Paris' Incentive Winner
- Consistent seven-figure bookings in RCM sales
- Built scalable education-driven revenue channel
Timeline
VICE PRESIDENT, EYECARE
Knack RCM
01.2022 - 01.2025
VICE PRESIDENT & MANAGING PARTNER
CSEYE Compliance Specialists
01.2010 - 01.2022
BUSINESS CONSULTANT
EssilorLuxottica
01.2005 - 01.2009
Some College (No Degree) - Business Management Coursework
St. Cloud State University