ROBBY ELLIOTT
Royal Oak,MI
Summary
Results-driven sales and marketing professional with a strong foundation in digital media, brand development, and data-driven strategies. Demonstrated ability to drive audience engagement, convert performance insights into revenue opportunities, and build strong client and sponsor relationships. Skilled in social media strategy, campaign execution, and storytelling that aligns with market trends and business goals. Proven self-starter with a track record of delivering measurable results.
Overview
2
2
years of professional experience
Work History
Director of Marketing and Brand
Lead Prep Academy
11.2025 - Current
- Managed social media and digital content strategies by creating game recaps, feature articles, recruiting graphics, and promotional content to increase student-athlete exposure and program engagement.
- Coordinated multimedia coverage for athletic events, including photography, video production, livestream operations, media days, and athlete/coach interviews while organizing and maintaining media assets.
- Maintained athletic program communications through website updates, roster and schedule management, statistical reporting, and family/booster club engagement initiatives to support overall program operations
Sports Agent
Net Sports Management
11.2025 - Current
- Represent 15 High Profile Division 1 Athletes and four NFL players and seek out through cold calling and my own network to obtain marketing deals for these athletes.
Social Media Manager
State Champs Sports Network
08.2024 - Current
- Developed and implemented Fan Vision, a no-cost content acquisition model, boosting media volume and enhancing audience loyalty.
- Designed and launched a data collection framework to identify and qualify sponsorship leads, directly contributing to new revenue streams.
- Grew social media reach by 49.9% YTD and increased total engagements by 53.5% YTD.
- Managed a community of 300,000+ followers across platforms and maintained sponsor-friendly content strategies as a one-person department.
Education
Bachelors Degree - Marketing
Lawrence Tech University
Southfield05-2024
Skills
- Sales Strategy
- Lead Generation
- Digital Marketing
- Social Media Management
- Client Relations
- Campaign Execution
- Brand Development
- Content Creation
- Time Management
- Self-Motivation
- Strong Interpersonal Communication
- Negotiation Skills
Timeline
Director of Marketing and Brand
Lead Prep Academy
11.2025 - Current
Sports Agent
Net Sports Management
11.2025 - Current
Social Media Manager
State Champs Sports Network
08.2024 - Current
Bachelors Degree - Marketing
Lawrence Tech University