Robert Alicea
Fort Collins,CO
Summary
With over 30 years of experience in the electronics industry and 15 years in the Greater China region, I am a seasoned OEM account manager with a passion for bringing high-end consumer products to market. I currently work at In-Situ Environmental, a leading provider of water monitoring and analysis solutions that deliver real-time data for informed decisions. In my role, I leverage my skills in new business development, key account management, customer relationship management, and sourcing strategy planning to partner with tier 1 OEM, ODM, software, and technology companies. I also manage the ecosystem from manufacturing to distribution, ensuring quality, efficiency, and profitability. Additionally, I have extensive experience in procurement, purchasing, cost reduction, product management, supply chain risk assessment, contract negotiations, vendor relations, and project process management.
Overview
29
29
years of professional experience
Work History
OEM Account Manager
In-Situ Environmental
Fort Collins, United States
08.2022 - 05.2024
- Company Overview: A leading provider of water monitoring and analysis solutions that deliver real-time data for informed decisions
- Website: www.insitu.com
- Day-to-day account management and support - primary contact and customer service for OEM partners, answer questions about parts, pricing, and special manufacturing requests, and facilitate product questions to the Product Manager/Owner, facilitating order questions to the Sales Support Specialist
- Prospecting, lead development, technical solution identification, and closing new accounts for standard RDO Core products against sales targets using Salesforce.com
- Negotiating discount levels based on standard pricing
- Opportunistic initial qualification and hand-off to the Product Manager for custom OEM opportunities
- Initial drafts of OEM partner agreements for non-custom RDO Core purchases
- CR leader for incremental changes to existing OEM Partner products (e.g
- Engraving/logo updates, documentation changes, etc.)
- RMA, support, and service coordination with OEM Partners and internal teams
- SMR qualification and recommendation to the Product Manager
- Track OTD and Supplier Scores supplied by OEM Partners and alert internal teams when needed
- Track and communicate forecasts supplied by OEM Partners
- Commissioned on OEM sales and targets
- Maintenance of sales and marketing OEM Partner Portal documents (images, partner-facing market features, sales training, etc.)
- A leading provider of water monitoring and analysis solutions that deliver real-time data for informed decisions
- Website: www.insitu.com
Global Sourcing Specialist/Account Manager
Ironsides Holdings
, Philippines
09.2020 - 08.2022
- Sourcing Materials, Partial Products and finished Products from SE Asia to customers based Globally
- Price analysis to determine market viability
- Quality control inspection to determine quality
Business Development Manager
PinPoint Holding Limited
06.2013 - 04.2021
- Partnering with Tier 1 OEM, ODM, Software & Technology Companies to bring High-End Consumer Based Products to Market
- Managing the Ecosystem from Manufacturing to Distribution
- Partnered with a German Client to sell Optical Sensors to Tesla
- US$15 Million in revenue
- Over 15 years of experience in the Greater China Region and 20 years Experience in the Electronics Industry
Business Develepment Manager
Aikun Electronics Company Ltd.
01.2013 - 01.2016
- Working Direct at the Factory to help improve internal processes
- Key in acquiring the Google MADA for the factory in order to certify mobile devices
- Worked directly with manufacturing and engineering to improve the in-house quality of all product lines
- Obtained new international customers in the US, EU and Soth America
Business Development Manager (APAC)
Rightware
Hong Kong
09.2012 - 05.2013
- Acquired 10 new customers within a six-month period with estimated revenues at US $800,000 for 2013 through Software Licensing Agreements of Benchmark, Kanzi Design Tool, and support services
- Directed business development and sales team efforts on Kanzi User Interface Design Tool and Benchmarking Performance Software for Automotive, Smartphone, Tablet, Industrial, and Medical across China, Taiwan, Japan, South Korea, and Hong Kong
- Regularly traveled to various locations to convene with "Top OEMs and ODM's" in the mobile technology field for contract and price negotiations
Business Development Manager
Truly Semiconductors Ltd.
01.2010 - 09.2012
- Secured five new strategic customers and established a market presence in North America, through direct marketing techniques and networking with business contacts
- Managed six existing customer accounts daily and traveled to ODM, OEM, and CM sites worldwide
- Ensured factory yield achieved customer requirements, quality, and JIT delivery deadlines in accordance with client specifications
Business Development Account Manager
Kayser Ltd.
12.2007 - 01.2010
- Oversaw various projects within a fully integrated OEM/ODM manufacturer based in Hong Kong as well as in China
- Delivered multiple engineering and design services, precision tool and mold making, metal stamping, plastic injection, mechanical and electronic assembly
- Monitored projects from the conceptual design stage through to mass production and completion
- Directed relations with top OEM customers from Germany, Austria, Mexico, and the U.S.A
Manufactruing Technician
Intel
10.2005 - 11.2007
- Facilitate maintenance of Tokyo Electronic Plasma Etchers in semi-conductor manufacturing facility
- Produce spec
- Edits, daily, weekly, monthly, quarterly, semi-annual and annual preventative maintenance and provides proficient, regular troubleshooting to root cause on machinery
- Accountable for reporting on daily quality events including, technology transfer of Disco Saw equipment from San Jose, Costa Rica to Oregon
- Lead trainer up to level 3 maintenance on TEl Plasma Etchers, Disco Dicing Saw
- Transfer and install of 4 Disco Saws and 2 metrology tools from Costa Rica to Oregon Intel facility
- Detain and restrict failures using SPC++, and deliver daily operational functions within meetings
- Identify and capture run rates, first pass yield issues and complete to resolution
Manufacturing Technician Supervisor
Advanced Energy
02.1995 - 04.2005
- Conducted testing and troubleshooting to component level of analog and digital circuitry on RF, DC and AC power distribution systems in the semiconductor and electromagnetic plating industry
- Performed design verifications on PCB and high power switching level assemblies
- Lead trainer for Chinese engineers, technicians and assemblers
- Lead Process Engineer on technology and equipment transfer to the Chinese facility in Shenzhen
- Responsible for quality control of daily builds, test and shipping
- Responsible for install and qualifications on 8 diverse assembly lines to High Volume Manufacturing
- Worked directly with vendors to improve in house failure rate and over all vendor quality
- Worked directly with Ulvac Japan on improving out of house failures at OEM
- Created Engineering change orders to correct or improve on line build and test documentation, first pass yields as well as maintains benchmarks on installation of production lines and automated test equipment
- Captured and contained failures using SPC++
Education
Bachelor of Engineering - BE - Electrical and Electronics Engineering
Colorado State University
12.1998
Skills
- C-Level
- Presentation Skills
- Pricing Negotiations
- Spanish (Limited Working)
- English (Native or Bilingual)
- Account Management
- Client Relationship Management
- Contract Negotiation
- Account Servicing
- Needs analysis
- Sales Analysis
- Data Analytics
- Account development
- Sales Development
- Goal-Oriented
- Sales force training
- Client Development
- Persuasive Negotiations
Websites
Personal Information
Title: Business Development/OEM Account Management
Languages
- Spanish, Limited Working
- English, Native or Bilingual
Timeline
OEM Account Manager
In-Situ Environmental
08.2022 - 05.2024
Global Sourcing Specialist/Account Manager
Ironsides Holdings
09.2020 - 08.2022
Business Development Manager
PinPoint Holding Limited
06.2013 - 04.2021
Business Develepment Manager
Aikun Electronics Company Ltd.
01.2013 - 01.2016
Business Development Manager (APAC)
Rightware
09.2012 - 05.2013
Business Development Manager
Truly Semiconductors Ltd.
01.2010 - 09.2012
Business Development Account Manager
Kayser Ltd.
12.2007 - 01.2010
Manufactruing Technician
Intel
10.2005 - 11.2007
Manufacturing Technician Supervisor
Advanced Energy
02.1995 - 04.2005
Bachelor of Engineering - BE - Electrical and Electronics Engineering
Colorado State University
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