Summary
Overview
Work History
Education
Skills
Timeline
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ROBERT BEARD JR.

Dallas,TX

Summary

Automotive technology and enablement leader with a proven track record in enhancing field team performance, optimizing regional sales training, and boosting dealer engagement across diverse markets. Expertise includes coaching, performance management, CRM discipline, and transforming data insights into strategic field actions. Renowned for cultivating robust dealer relationships, elevating team effectiveness, and driving revenue growth through targeted training, strategic territory alignment, and collaborative field initiatives. Committed to a people-first leadership approach that emphasizes trust, clarity, and accountability to achieve exceptional results.

Overview

17
17
years of professional experience

Work History

National Dealer Success & Sales Enablement Training Manager

TrueCar, Inc.
01.2024 - Current
  • Support national revenue teams and 8,000+ dealers by delivering training, performance insights, and dealer engagement best practices.
  • Conduct in-market coaching, onsite dealer sessions, and virtual workshops to improve platform adoption, customer engagement, and operational consistency.
  • Partner closely with field sales leaders, Product, Marketing, and Revenue Operations to roll out new tools, programs, and process updates.
  • Use CRM and reporting insights to identify performance trends and support territory strategy, dealer conversations, and forecast alignment.
  • Strengthen dealer relationships through ongoing communication, platform guidance, and value-focused consultation.
  • Streamlined communication processes between dealers and internal teams to improve response times.
  • Analyzed dealer performance data, identifying trends to drive strategic improvements.

Senior Operations Manager / Performance Manager

Lithia / Driveway.com
01.2021 - 01.2024
  • Supported multi-market sales teams by providing coaching, performance reviews, and operational structure for a rapidly growing national operation.
  • Led the scale-up of the Dallas hub from 0 to 200+ employees while supporting field consistency, CRM discipline, and team development.
  • Improved sales team effectiveness by analyzing CRM performance, identifying gaps, and supporting leaders with actionable reporting.
  • Partnered with regional leadership and digital platform teams to strengthen engagement, optimize processes, and enhance customer experience.
  • Worked closely with managers and reps during in-market visits to ensure execution of key processes and performance standards.
  • Streamlined operational processes to enhance efficiency and reduce turnaround times.
  • Analyzed workflow data to identify bottlenecks and drive process optimization efforts.

Director of Training & Recruiting / Senior Sales Manager

Asbury Automotive Group
01.2018 - 01.2021
  • Designed and delivered training programs used across 50 dealerships, improving onboarding, sales readiness, and customer experience.
  • Performed in-store coaching, development sessions, ride-alongs, and performance evaluations to improve team consistency and engagement.
  • Collaborated with OEM field teams and vendor partners to align sales messaging and regional marketing execution.
  • Created reporting and feedback loops to measure training impact, performance trends, and long-term adoption of key initiatives.
  • Developed comprehensive training programs to enhance employee performance and engagement.
  • Implemented innovative learning strategies to improve retention and application of skills.

National Lead Process SME / Regional Digital Consultant

Shift Digital (Volkswagen Program)
01.2015 - 01.2018
  • Worked directly with dealership leaders and OEM regional teams to review performance, consult on lead handling, and improve digital marketing execution.
  • Provided field coaching and regional reviews, identifying market trends and opportunities to improve dealer engagement.
  • Served as a subject matter expert for CRM usage, marketing analytics, and customer response processes.

Regional Sales Trainer / F&I Manager / Internet Sales Manager

Asbury Automotive Group
01.2009 - 01.2015
  • Delivered in-store sales coaching, F&I training, and digital engagement support across 21 dealerships.
  • Strengthened CRM discipline, customer follow-up processes, and department alignment across sales, F&I, and BDC operations.
  • Improved regional sales and customer experience through consistent coaching and performance tracking.
  • Developed and delivered comprehensive training programs for regional sales teams, enhancing product knowledge and customer engagement.
  • Facilitated workshops to improve sales techniques, resulting in increased team confidence and performance consistency.

Education

Bachelor of Arts - Business & Organizational Leadership (Honors)

Texas Tech University
Lubbock, TX

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Asbury Automotive Finance & Insurance School

Skills

  • Team coaching and development
  • Territory Support & Performance Insights
  • Dealer relationship development
  • Pipeline management expertise
  • Salesforce & Reporting Fundamentals
  • Cross-functional teamwork
  • Onsite coaching sessions
  • Market trend analysis
  • Sales Enablement & Training Delivery

Timeline

National Dealer Success & Sales Enablement Training Manager

TrueCar, Inc.
01.2024 - Current

Senior Operations Manager / Performance Manager

Lithia / Driveway.com
01.2021 - 01.2024

Director of Training & Recruiting / Senior Sales Manager

Asbury Automotive Group
01.2018 - 01.2021

National Lead Process SME / Regional Digital Consultant

Shift Digital (Volkswagen Program)
01.2015 - 01.2018

Regional Sales Trainer / F&I Manager / Internet Sales Manager

Asbury Automotive Group
01.2009 - 01.2015

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Asbury Automotive Finance & Insurance School

Bachelor of Arts - Business & Organizational Leadership (Honors)

Texas Tech University