Robert Campbell
General Manager
Springfield,VA
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
15
15
years of professional experience
4
4
year of post-secondary education
5
5
Certifications
Work History
General Manager
Gold’s Gym
12.2022 - 2 2024
- Lead the recruiting process by determining personnel needs per department, screening, interviewing, and hiring candidates
- Exceeded company goals in several areas of revenue growth, new client acquisition, attrition, personnel development and appointment booking
- Reduced a historically high employee turnover rate down to 0% since becoming GM by increasing employee morale and implementing extensive and consistent OTJT
- Oversaw and directed productivity of over 50 staff members and contractors across five departments
- Managed stock and accountability for retail inventory
- Oversaw employee scheduling, timecards and payroll submissions
- Tracked all sales analytics for trends and adjusted operations and sales processes accordingly for positive revenue growth and client loyalty
- Coached staff to provide an exemplary guest and member experience to maintain an excellent rating via digital member surveys.
Facility Director
Fit Body Bootcamp
02.2020 - 01.2022
- Prepared the company for grand openings in the areas of process management, marketing & promotions, pre-sale strategies, recruiting, personnel management, and program design
- Facilitated all job postings, candidate screening, interviews and hiring
- Helped develop the employee training manuals, processes, and procedures for each office position
- Developed and lead a strategic restructure of the company to be able to sustain through the COVID-19 shutdown and helped develop new operational methods to accommodate clients after permissible opening and implementing COVID-19 distance protocols
- Ensured compliance with local, state, and federal regulations related to safety, health, and environmental concerns.
- Led staff training initiatives to improve employee skill sets and boost productivity levels.
Admissions Recruiter/Youth Mentor
Massanutten Military Academy
10.2018 - 02.2020
- Helped increase school tuition revenue by over $1.5 million in first nine months of employment, while increasing the student enrollment by over 100%
- Within the first 7 months, helped the academy reach its highest enrollment in 10 years
- Was responsible for attracting new students/families via social media marketing, recruiting fairs, conversion of incoming CRM inquiries, and public speaking engagements
- Evaluated and refined recruitment strategies based on data analysis, identifying areas of improvement and implementing adjustments as needed.
- Was appointed Chairman of the staff and faculty advisory committee to improve communication and standard operating procedures that affect the overall cohesiveness of staff and operations
- Played an active mentorship role in the lives of current and prospective students
Health Coach
SuperPHIT
09.2017 - Current
- Conducts initial patient assessment and analysis, prepared patient charts and performed pre-admissions processing.
- Records health data by asking clients to complete self-assessments.
- Supports implementation of patient health plan, weight loss programs and personalized fitness and exercise programs.
- Assists clients in finding new ways to inspire healthier habits.
- Writes customized workout plans and detailed nutrition programs for over 50 individual clients
- Provides comprehensive, empowering and professional [Type] coaching programs and media to ensure clients remain motivated to attain personal health, lifestyle and fitness goals.
General Manager
Sherando Family Fitness Club
08.2012 - 09.2017
- Increased consistent new membership acquisition by 66% in first 3 years of acquiring the company from previous ownership
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed employee reviews, training, schedules, and contract negotiations.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Collaborated closely with ad agencies to develop various direct marketing campaigns
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Built a successful system of member engagement protocols to improve attrition and maintain an average of 90% member retention
Area Manager/Fitness Director
Anytime Fitness
09.2009 - 09.2012
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes
- Led a collective team over three locations to achieve individual location and company-wide goals and exceed targets consistently, fostering a positive work environment.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
- Collaborated with sales teams to create effective strategies that drove revenue growth above 30%consistently over time.
Education
Project Management Professional Certification (PMP) - Project Management
Project Management Institute
01.2024 - Current
Bachelor Of Science in Kinesiology and Exercise Science - Kinesiology
American Public University
05.2013 -
Associate of Science in Information Technology - Information Technology
South University
Savannah, GA 12.2009 -
Skills
Recruitment strategy
Candidate Sourcing
Resume Screening
Talent assessment
Performance Tracking
Teamwork and Collaboration
Problem-Solving
Multitasking
Excellent Communication
Decision-Making
Adaptability
Team building
Certification
CPR/AED
Military Service
USMC, United States, Sergeant, 12/01/93, 10/01/01
Timeline
Project Management Professional Certification (PMP) - Project Management
Project Management Institute
01.2024 - Current
General Manager
Gold’s Gym
12.2022 - 2 2024
Facility Director
Fit Body Bootcamp
02.2020 - 01.2022
Admissions Recruiter/Youth Mentor
Massanutten Military Academy
10.2018 - 02.2020
Health Coach
SuperPHIT
09.2017 - Current
Bachelor Of Science in Kinesiology and Exercise Science - Kinesiology
American Public University
05.2013 -
General Manager
Sherando Family Fitness Club
08.2012 - 09.2017
Associate of Science in Information Technology - Information Technology
South University
12.2009 -
Area Manager/Fitness Director
Anytime Fitness
09.2009 - 09.2012