Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Robert Gerlach

Robert Gerlach

San Diego,CA

Summary

Goal-oriented general sales manager knowledgeable about products and learns new information quickly. Effective motivator and leader focused on increasing sales and maximizing team success. Decisive, hardworking and resourceful approach.

Overview

21
21
years of professional experience
1
1
Certification

Work History

General Sales Manager

Pedder Hyundai of Poway
San Diego, CA
07.2007 - 08.2024
  • Managed sales of both new and used cars.
  • Responsible for coordinating vehicle orders and completing allocations.
  • Sustained optimal CXI score to meet Hyundai's requirements.
  • Responsible for the management and performance of the sales staff, ensuring effective hiring and termination processes.
  • Led sales team in setting meaningful daily, weekly, and monthly sales objectives to drive business profitability.
  • Maintained full compliance with state, federal, and local regulations related to new and used vehicle sales.
  • Coordinated marketing campaigns and ensured effective communication to drive sales growth.
  • Utilized effective tracking methods to ensure comprehensive follow-up with all fresh ups and internet leads, regardless of their purchasing decisions.
  • Ensured daily inspections of all trade-ins and verified accurate calculation of their ACVs, making adjustments as needed.
  • Coordinated with used car manager to meet current demand for used car inventory. Ensured vehicles not kept were wholesaled.
  • Weekly meetings were conducted with the finance director and GM to discuss schedules. Non-funded finance/lease deals were reviewed. All outstanding rebates were monitored for completeness and payment with Hyundai Motor America and Hyundai Capital.

Sales Consultant

Miramar VW/Audi
San Diego, CA
07.2003 - 04.2007
  • Provided detailed product information to customers, including features, prices, and availability.
  • Maintained accurate records of all sales activities in the CRM system.
  • Developed an understanding of customer's interests by asking qualifying questions.
  • Organized promotional materials for display in showroom areas or other designated locations.
  • Attended required training sessions on topics such as sales techniques, customer service standards and product knowledge.
  • Adhered to dealership policies in order to maintain customer satisfaction and ensure repeat business.
  • Followed-up with customers after purchase to verify satisfaction level was met or exceeded expectations.
  • Arranged test drives for potential buyers and answered questions regarding the vehicles' performance.
  • Provided detailed information about vehicle features, trim levels, options and warranties.

Education

Certificate Criminal Investigations -

San Diego Miramar College
San Diego, CA
05-2003

Some College (No Degree) - Criminal Justice

San Diego State University
San Diego, CA
05-2001

High School Diploma -

Scripps Ranch High School
San Diego, CA
06-1999

Skills

  • CRM Platforms
  • Sales Operations
  • Recruiting
  • Product Knowledge
  • Closing Deals
  • Contract Negotiations
  • Sales Training
  • Competitive Analysis
  • Hiring
  • Staff Development
  • Sales Forecasts
  • Inventory Control
  • Sales Coaching
  • Brand Promotion
  • Deal Closing
  • Customer Relationship Management
  • Customer Needs Assessment
  • Price Negotiation
  • Elead
  • CDK
  • Tekion
  • Vauto
  • Dealertrack

Certification

  • Vehicle Salespersons License

Timeline

General Sales Manager

Pedder Hyundai of Poway
07.2007 - 08.2024

Sales Consultant

Miramar VW/Audi
07.2003 - 04.2007

Certificate Criminal Investigations -

San Diego Miramar College

Some College (No Degree) - Criminal Justice

San Diego State University

High School Diploma -

Scripps Ranch High School

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Robert Gerlach