Robert Haas
Northwood,OH
Summary
Operations and logistics leader with 15+ years of experience in distribution, route optimization, sales retention, and digital media within a fast-paced publishing environment. Proven expertise in managing large-scale delivery networks, leading cross-functional teams, and implementing data-driven strategies to improve efficiency, customer satisfaction, and circulation growth. Skilled in logistics systems, analytics, and digital marketing technologies, with a consistent record of driving operational excellence and innovation.
Overview
21
21
years of professional experience
Work History
Senior District Supervisor
The Blade
Northwest Ohio
01.2015 - Current
- Supervise 120+ newspaper routes and 8 employees across Northwest Ohio and regional hubs.
- Lead daily risk assessments and operational planning to ensure timely and efficient delivery.
- Manage independent contractor relationships, payroll, scheduling, and logistics operations.
- Utilize RouteSmart and Newzware for route optimization and customer management.
- Oversee circulation initiatives, newsstand operations, and sampling programs.
- Implement strategies to increase circulation and enhance customer experience.
- Maintain a safe and compliant work environment across all operations.
District Manager, Home Delivery
The Blade
Toledo, Ohio
01.2013 - 01.2015
- Managed 40+ delivery routes at West Toledo Distribution Center.
- Directed contractor management, payroll, logistics, and route optimization.
- Used Win CIS and RouteSmart for operational efficiency and reporting.
- Developed marketing and circulation strategies to expand subscriber base.
Digital Media Technology Specialist
The Blade
Toledo, Ohio
01.2011 - 01.2013
- Managed digital ad serving platforms including DART and Zedo.
- Coordinated ad campaigns across web, mobile, and tablet platforms.
- Improved ad performance through targeting strategies and analytics.
- Generated reporting, forecasting, and analytics to support digital sales initiatives.
Circulation Systems Specialist
The Blade
Toledo, Ohio
01.2007 - 01.2011
- Administered RouteSmart with ArcGIS for route optimization.
Swing Manager
The Blade
Northwest Ohio
01.2005 - 01.2007
- Supervised carriers across multiple distribution centers.
- Gained cross-functional experience in circulation systems and district operations.
Education
Associate of Applied Business - Computer Information Sciences
University of Toledo
Toledo, OH12.1999
Ohio State University
Columbus, OH01-1997
Skills
- Territory Operations & Logistics Management
- Route Optimization (RouteSmart, ArcGIS)
- Data Analysis (SQL, Reporting, Forecasting)
- Digital Marketing & Ad Tech
- Customer Experience & Sales Retention
- Team Leadership & Workforce Management
- Payroll & Independent Contractor Management
- Email, Mobile & Targeted Marketing
- Web Analytics & Social Media Strategy
- Microsoft Office Suite (Excel, Word)
- Project Management (Basecamp)
- AI Tools & Digital Strategy
- Inventory & Merchandising Management
- E-Commerce Sales (20 years on eBay, averaging $40K/year last 10)
- Merchandising (5 years in small/midsize format retail stores)
Timeline
Senior District Supervisor
The Blade
01.2015 - Current
District Manager, Home Delivery
The Blade
01.2013 - 01.2015
Digital Media Technology Specialist
The Blade
01.2011 - 01.2013
Circulation Systems Specialist
The Blade
01.2007 - 01.2011
Swing Manager
The Blade
01.2005 - 01.2007
Associate of Applied Business - Computer Information Sciences
University of Toledo
Ohio State University
Key Achievements
Led integration of digital ad platforms (DART & Zedo) across web and mobile applications., Developed targeted marketing campaigns, improving subscriber retention and engagement., Contributed to award-winning sales retention campaigns:, 2009 OCMA 1st Place – Subscriber Retention Postcard Book, 2010 OCMA 1st Place – Pre-Expiration Renewal Campaign, Built and sustained regional growth through email acquisition and targeted marketing strategies., Extensive merchandising experience in both small and large-format stores.