Carlos Gil-Hernandez

• Gained hands-on expertise in full-spectrum lawn care from an early age, performing mowing, edging, trimming, fertilization, and seasonal landscaping.
• Operated and maintained a fleet of professional-grade equipment, from push mowers to heavy-duty John Deere zero-turn mowers, ensuring efficiency and safety.
• Managed fleet maintenance, tracking service schedules and inventory for all tools, vehicles, and lawn care equipment, reducing downtime and improving efficiency.
• Promoted to leadership in 2019, taking charge of employee training, scheduling, and worksite supervision to uphold service quality and productivity.
• Supervised multiple crews, ensuring projects were completed on time and aligned with client expectations, while also resolving any operational challenges.
• Streamlined scheduling processes, coordinating multiple job sites weeks in advance, optimizing resources, and increasing project efficiency.
• Acted as the primary client liaison, addressing concerns, upselling additional services, and ensuring long-term customer satisfaction and retention.
• Supported business operations, assisting the owner in workflow management, customer relations, and refining internal processes to drive growth and efficiency.
• Improved conflict resolution within teams and with clients, fostering a professional work environment and enhancing overall customer experience.
• Assisted in budgeting and financial oversight, managing project costs, and ensuring resources were allocated efficiently to maximize profitability.
• Enhanced communication and collaboration across departments, improving interdepartmental workflow and ensuring alignment with organizational goals.
• Contributed to marketing efforts, developing promotional strategies and materials to help the business expand its customer base and increase revenue.
• Implemented best practices for safety and compliance, ensuring adherence to industry standards and regulations to protect employees and clients.

• Customer Service: Greeting customers, assisting them in finding items, and enhancing their shopping experience.
• Cash Handling: Managing the cash register, processing transactions, and ensuring that the cash drawer is balanced.
• Merchandise Management: Restocking and organizing merchandise, ensuring that the store floor is neat and visually appealing.
• Store Maintenance: Ensuring that the store is clean and organized, maintaining displays, and assisting with the presentation of products.
• Problem Solving: Addressing customer concerns and resolving issues in a calm, professional manner.

• Customer Interaction: Engaging positively with customers, answering questions, and providing assistance with menu selections.
• Food Preparation: Assisting in the preparation of food, ensuring it meets Panda Express's standards.
• Cleaning and Organization: Maintaining cleanliness and organization in the dining area and kitchen.
• Order Management: Handling customer orders accurately and efficiently, ensuring timely service.
• Cash Handling: Managing the cash register, processing payments, and keeping the register balanced.
• Team Support: Supporting the team in various tasks as needed, including food stocking, prepping ingredients, and assisting with daily operations.

• Lead Generation: Identifying and engaging prospective tenants through various channels, including online listings, social media, and campus events.
• Marketing Campaigns: Developing and executing marketing strategies to attract students, using tools like email campaigns, flyers, and social media content.
• Content Creation & Management
  Created engaging content for social media, blogs, websites, and other marketing platforms.
  Developed creative campaigns to promote products or services.
  Designed and wrote marketing materials, including brochures, newsletters, and email campaigns.
• Market Research
  Conducted surveys and analyzed consumer trends, market conditions, and competitor activities.
  Used analytics tools to understand customer behavior and identify target audiences.
  Monitored industry developments and recommended strategies to stay ahead of the competition.

Campaign Planning & Execution

• Developed and implemented digital and traditional marketing campaigns.
• Tracked and measured the success of marketing efforts to optimize future strategies.
• Collaborated with other teams to ensure cohesive marketing messages.
• SEO & Digital Marketing
  Optimized websites for search engines (SEO) to improve visibility and ranking.
  Managed paid advertising campaigns (PPC, Google Ads, social media ads).
  Used social media platforms to engage with customers, build brand awareness, and promote services.
• Brand Management
  Ensured brand consistency across all marketing materials and customer-facing channels.
  Developed strategies to improve brand recognition and customer loyalty.

Event Planning & Coordination

• Coordinated promotional events, trade shows, and online webinars to promote brand visibility.
• Handled logistics for events, ensuring everything ran smoothly.

Reporting & Analysis

• Monitored and reported on key performance indicators (KPIs) like website traffic, lead generation, and conversion rates.
• Analyzed marketing efforts' ROI and adjusted strategies based on data insights.
• Sales & Leasing: Conducting property tours, answering questions, and converting leads into leases by highlighting amenities, pricing, and student-centric features.
• Customer Relationship Management: Maintaining ongoing communication with current and prospective tenants to ensure satisfaction and retention.
• Community Engagement: Organizing events, open houses, or partnerships with local businesses to build community and raise awareness of the property.
• Data Analysis & Reporting: Tracking and reporting on lead conversion rates, market trends, and campaign performance to continually optimize efforts.
• Competitive Analysis: Monitoring competitors’ offerings and adjusting strategies to maintain a competitive edge in the student housing market.

• Led project coordination efforts, ensuring seamless collaboration between cross-functional teams and vendors to drive timely completion of complex projects.
• Monitored project timelines, identifying potential delays and implementing corrective actions to maintain schedules and meet deadlines.
• Analyzed key project data, identifying inefficiencies and opportunities for process optimization to improve overall project outcomes.
• Oversaw resource allocation, ensuring teams had the materials, equipment, and information needed to complete their tasks effectively.
• Generated comprehensive project documentation, tracking project milestones, deliverables, and changes in scope for accurate reporting and future reference.
• Created and maintained detailed project reports, summarizing key performance indicators (KPIs), progress updates, and resource utilization for senior leadership.
• Facilitated communication between internal teams and external stakeholders, including vendors and contractors, to ensure alignment and minimize misunderstandings.
• Reviewed customer feedback, using insights to refine project strategies and improve service delivery to ensure client satisfaction.
• Coordinated logistics for all project phases, from initial planning to final delivery, ensuring all tasks were completed on schedule and within specifications.
• Implemented continuous improvement initiatives, based on feedback and data analysis, to streamline workflows and enhance team productivity.
• Provided regular updates to clients and stakeholders, ensuring transparency and managing expectations effectively throughout the project lifecycle.

• Highly proficient in the art of cake, cookie, and cupcake decoration from initial design to final presentation, ensuring that each piece was an edible masterpiece tailored to customer specifications.
• Expertly piped and filled cookies, assembled, and iced cakes to create visually stunning, high-quality baked goods.
• Prepared a variety of icing types, including smooth buttercream and intricate royal icing, to meet diverse design and flavor needs.
• Consistently followed bakery recipes and guidelines, ensuring all products met exacting standards for taste, texture, and appearance.
• Collaborated seamlessly with the bakery team to ensure efficient production while demonstrating the ability to work independently with minimal supervision during high-demand periods.
• Delivered exceptional customer service by taking orders in person, over the phone, and through email, ensuring each client’s needs were met with a personal touch.
• Skillfully packaged finished products for both display and sale, preserving their freshness and aesthetic appeal.
• Maintained a clean, organized, and hygienic work environment, adhering strictly to food safety standards and regulations.
• Demonstrated creativity and attention to detail while producing custom designs, including intricate fondant work and elaborate piping techniques, for special events and personalized orders.