Robert James Adler
Total Management Systems Hospitality
Scottsdale,Arizona
18
years of professional experience
Vice President of Operations leading Marriott, Hilton, and IHG hotel portfolios across full-service, independent, and boutique settings. Drives financial reporting, annual budgeting, GM hiring and onboarding, and owner relations to strengthen performance across multi-brand operations. Aligns property teams, investors, and brand partners around renovations, development initiatives, and operational execution.
Work History
Vice President of Operations
1 Year 4 Months- Oversight for hotel portfolio consisting of Marriott and Hilton brands.
- Created financial reporting for monthly P&Ls.
- Hired, promoted and onboarded general managers and above property leaders.
- Completed annual budgets for all properties.
- Share offs with ownership with frequent communication and collaboration on all operational and development initiatives.
Vice President of Operations
10 Months- Oversight for a hotel portfolio of more than 25 Marriott and Hilton branded hotels
- Responsible for developing operational structure and regional reporting tools etc.
- Oversight and implemented processes for operations corporate team to drive financial results and guest experience results.
- Responsible for owner relations including operational updates and scheduled meetings on a bi-weekly basis.
- Developed 2025 operational and capital budgets for each hotel.
- Oversight for all brand initiatives.
Regional Vice President of Operations
1 Year 5 Months- Lead a portfolio of Marriott and Hilton branded hotels on the east coast and Arizona to achieve excellence in all key operational areas.
- Developed strategies for top line growth and to meet-exceed budgetary flow through goals year over year.
- Hired and developed leadership talent within the region that I was assigned to oversee.
- Conducted all institutional ownership communications to meet and exceed performance expectations including capital improvements for each hotel within the region.
- Coached and mentored 15 general managers and hotel teams to achieve maximum results operationally in all areas including our annual forecast goals, brand GSS goals, meeting all other brand standard requirements and employee retention.
Vice President of Operations
1 Year 11 Months- Was asked to return to Terrapin one year before the company was sold to Aimbridge.
- Oversight for Marriott, Hilton, IHG branded hotels in various markets throughout the continental U.S.
- Oversight for full service independent and boutique properties within my portfolio.
- Engaged in owner relations including weekly owner-investor operations updates to include all financial, qualitative and team retention results.
- Coordinated comprehensive efforts with all company resources for each property in my portfolio to ensure optimal support for each property.
- Improved financial and brand guest scores in all properties.
- Maintained excellent relationships with all brands, and all ownership groups.
Regional Vice President of Operations
1 Year 11 Months- Comprehensive oversight of 33-40 hotels and above property regional leaders to include all aspects of hotel operations, asset management, renovation-PIP completions and overall coordination for a portfolio consisting of Hilton, Marriott and IHG branded hotels located in the Midwest and West US.
- Improved operations and financial performance by adding operating structure and training for hotel teams.
- Lead hotel teams to show improved guest satisfaction scores for all branded hotels.
- Maintain positive relationships with all brands, ownership and all internal constituents.
- Work effectively with ownership and investors to ensure all designated capital and PIP related projects are completed on time and all requests are fulfilled in a timely manner.
Regional Vice President
2 Years 9 Months- Oversight for IHG, Hilton, Choice and Carlson branded hotels located in the Midwestern U.S.
- Demonstrated increases year over year in top line results, improved expense control-flow through, and higher qualitative brand scores with each property.
- Maintained brand compliance for all properties in my vertical.
Vice President Operations
3 Years- Comprehensive oversight including all aspects of hotel operations and coordinated renovations for a portfolio consisting of Marriott, Hilton and Choice branded hotels located throughout the United States.
- Oversight for renovation and PIP scope of work on several properties.
- Enhanced company financial performance by implementing resources, tools and training for hotel.
- Lead hotel teams to monitor and control expenses leading to effective flow through results and desired budgetary goals for NOI.
- Improved GSS, SALT and GIS scores for all branded hotels by creating the appropriate guidelines, and improvements in internal infrastructure.
- Provided market analysis for new acquisitions.
- Effectively managed communications with all franchise brands.
Regional Vice President
3 Years- Responsible for a diverse portfolio consisting of 12 properties and multiple brands including Marriott, Hilton, IHG and Choice located within the northeastern and southeastern United States.
- Significantly exceeded budgeted NOI goals and year over year projections.
- Completed several brand conversions, PIP completions and asset management.
- Improved quality scores through concentration on key guest service plans and initiatives within each property, while ensuring the appropriate capital improvements were completed in a timely manner.
- Previous experience includes 15 plus years in key General Manager positions within Marriott branded and independent hotels.
Education
B.A. - Management
M.A. - Organizational Development
Skills
Hotel portfolio management
P&L management
Annual budgeting
Brand compliance
Guest satisfaction management
Owner relations
Asset management
Capital planning
Renovation planning
Executive leadership
Timeline
Vice President of Operations
Total Management Systems Hospitality
04.2025 - CurrentRead More
Vice President of Operations
Superhost Hospitality
06.2024 - 04.2025Read More
Regional Vice President of Operations
Schulte Hospitality
01.2023 - 06.2024Read More
Vice President of Operations
Terrapin Hospitality
02.2021 - 01.2023Read More
Regional Vice President of Operations
Hotel Equities Hospitality
02.2019 - 01.2021Read More
Regional Vice President
American Hospitality Management
04.2016 - 01.2019Read More
Vice President Operations
Terrapin Hospitality Management Company
01.2012 - 01.2015Read More
Regional Vice President
B.F. Saul Company Hotel Division
01.2009 - 01.2012Read More
Webster University
M.A. from Organizational Development
Read More
University of Denver
B.A. from Management
Read More