ROBERT M. DOUGLAS
New York,NY
Summary
Commercially driven medical device sales leader with extensive experience building, scaling, and leading high-performance sales organizations across vascular, cardiology, neurovascular, neuro modulation, spine, and surgical technologies. Proven track record of transforming under penetrated and startup markets into multi-million-dollar revenue platforms while driving physician adoption and market share. Recognized for owning regional strategy, accelerating growth, and influencing executive stakeholders across IDNs, GPOs, and complex hospital systems. Background spans early-stage commercialization through scaled enterprise growth, including organizations that achieved multi-billion-dollar outcomes. Former professional athlete with elite performance under pressure and a results-first mindset.
Overview
21
21
years of professional experience
Work History
Regional / Area Strategic Director
DJ Medical / Vasorum
NY, CT
01.2020 - Current
- Commercialized CELT arterial closure device across vascular and interventional specialties.
- Own Northeast commercial strategy (NY → ME), driving market penetration across major health systems
- Built NY/CT region from $0 → $2M+; scaled region to $4M+
- Led clinical team to achieve regional market dominance, accelerating physician adoption and utilization
- Led strategic initiatives to enhance operational efficiencies across multiple departments.
- Commercialized CELT arterial closure device across IR, cardiology, vascular, and neurointerventional markets
- Designed and executed physician education and go-to-market strategies to accelerate adoption
- Secured executive alignment and system-wide adoption through C-suite engagement
- Developed and implemented policies to ensure compliance with healthcare regulations and standards.
Sales Manager
NUVECTRA INC.
NY, CT
08.2016 - 11.2019
- Led neuromodulation commercialization strategy, driving $2M+ territory performance
- Accelerated adoption through physician education, cadaver labs, and clinical engagement
- Influenced cross-functional stakeholders to improve conversion and utilization
- Led cross-functional teams to develop and implement sales strategies that improved market penetration.
- Analyzed sales data to identify trends, driving targeted initiatives for revenue growth.
Territory Manager
PENUMBRA INC.
NY, CT, MA
07.2013 - 07.2016
- Consulted clinical directors within neurosurgery and interventional neuroradiology on disruptive technologies (Artemis, Benchmark, Ruby Coil) in treating aneurysms, ischemic and hemorrhagic stroke.
- Expanded territory from $25K → $2M+ through aggressive market development
- Drove adoption across neurosurgery, IR, and vascular specialties
- Developed and executed strategic territory plans to enhance market share and drive revenue growth.
- Cultivated strong relationships with healthcare professionals to promote product awareness and improve customer satisfaction.
- Implemented data-driven decision-making processes to optimize resource allocation within the territory.
Sales Consultant
MEDTRONIC INC.
CT, NY, MA
04.2007 - 07.2013
- Scaled territory from $60K → $2M+ within 36 months
- Negotiated executive-level contracts and expanded market share
- Consulted with anesthesiologists on ON-Q pain pump and continuous peripheral nerve block techniques for orthopedic, neurosurgical, and pain management cases.
- Orchestrated regional team through structured education and coaching.
- Grew territory from $80K to over $2M in annual revenue.
- Top 3% nationally
- Developed and maintained strong client relationships to drive product adoption.
- Conducted in-depth market analysis to identify sales opportunities and trends.
Sales Manager
I-FLOW CORPORATION
NY, CT, MA
06.2005 - 04.2007
- Led regional team to $200K+/month; #2 nationally
- Built training systems and drove adoption across surgical specialties
- Mentored and trained junior sales staff, enhancing team performance and product knowledge.
- Collaborated with marketing to align promotional campaigns with sales objectives, increasing lead generation.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Education
M.S. - Education
University of New Haven
West Haven, CTB.A. - Psychology
Eastern Connecticut State University
Willimantic, CTMBA -
Western Governors University
Salt Lake City, Utah12-2026
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Cross-functional team leadership
- Market analysis
- Analytical thinking
- Data analysis
Additional Distinctions
- Former Professional Baseball Player (5 years)
- Elite performance in high-pressure, results-driven environments
Timeline
Regional / Area Strategic Director
DJ Medical / Vasorum
01.2020 - Current
Sales Manager
NUVECTRA INC.
08.2016 - 11.2019
Territory Manager
PENUMBRA INC.
07.2013 - 07.2016
Sales Consultant
MEDTRONIC INC.
04.2007 - 07.2013
Sales Manager
I-FLOW CORPORATION
06.2005 - 04.2007
M.S. - Education
University of New Haven
B.A. - Psychology
Eastern Connecticut State University
MBA -
Western Governors University