KRISTINA KELLEY
Garrettsville,USA
Summary
Public relations and communications specialist adept at media relations, special events coordination, issues management, and community relations.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Music Festival Promoter
Nelson Ledges Quarry Park
01.2018 - 11.2025
- Restructured the itineraries for annual programmed events to keep the talent line-ups trending, increasing ticket sales by 20%–25% per event.
- Demonstrated a proven track record of designing and managing successful live weekend concert events, from concept through post-event summaries.
- Successfully springboarded festivals to harvest the potential of untapped markets.
- Negotiated contracts with booking agents, vendors and suppliers to obtain best rates and services.
- Analyzed return on investment (ROI) by creating profit and loss reports based on all revenue and expense providers, and third-party vendors, ensuring the timely delivery of services.
- Skilled at manipulating genre trends towards multi-faceted profitability. Worked with the flow of industry movement and not against.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Managed administrative logistics of events planning, event booking, and event promotions.
Media and Public Relations Specialist
Nelson Ledges Quarry Park
01.2016 - 01.2022
- Established the Target Trifecta Strategy implemented by festival promotional teams.
- Utilized innovative opportunities to engage with established fan base and increased the registration conversion rate by 15%.
- Handled external communications with media and public relations professionals.
- Collaborated closely with marketing teams on branding initiatives related to events.
- Established and implemented ad campaigns across multiple digital and mainstream media platforms.
- Established and monitored KPIs to optimize performance.
- Skilled at manipulating genre trends towards multi-faceted profitability. Work with the industry movement and not against.
- Collaborated with teams to consistently achieve growth and hit sales targets.
- Stayed abreast of industry trends via trade publications, events and social media to stay at forefront of ever-changing landscape.
- Fostered favorable community relations, expressing value of partnership and enhancing corporate public image.
Hospitality/Artist Relations Manager
Nelson Ledges Quarry Park
03.2010 - 11.2017
- Provided artist welcome packages with meal vouchers, backstage credentials, and travel itineraries.
- Reduced rider shop by 30% by advancing contracts with Tour Managers (TM) and implementing budget parameters or negotiating shop buyouts.
- Advanced hospitality procedures and protocols with TM and provided written documentation to ensure clear, effective communication.
- Solution oriented to ensure the artist and their crew experienced a smooth and seamless DOS (Day of Show) operation.
- Orchestrated meet and greets with security operations, implementing required security protocol.
- Scheduled itineraries for transport, booked flights, and hotels per contractual agreement.
- Disciplined and motivated staff to achieve challenging objectives in demanding high energy environment environments.
- Performed personnel actions, such as hiring and firing staff, providing employee orientation and training, and conducting supervisory activities, such as creating work schedules and organizing employee time sheets.
Education
Bachelor of Science - Public Communications
KENT STATE UNIVERSITY
Kent, OH08-2015
Skills
- Business strategy
- Event management
- Effective written and verbal communication skills
- Merchandise Design
- Public relations strategies
- Media releases and interviews
- Contract negotiation
- Creative direction
- Crisis management
- Branding
- Campaign development
Timeline
Music Festival Promoter
Nelson Ledges Quarry Park
01.2018 - 11.2025
Media and Public Relations Specialist
Nelson Ledges Quarry Park
01.2016 - 01.2022
Hospitality/Artist Relations Manager
Nelson Ledges Quarry Park
03.2010 - 11.2017
Bachelor of Science - Public Communications
KENT STATE UNIVERSITY
Accomplishments
- Gonfalonier
- Presidents List
- Lambda Pi Eta