Work Preference
Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Timeline
Manager
ROBERT WOOD
Open To Work

ROBERT WOOD

Product Marketing-Project Management
La Grange,GA

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Senior Director, Product Marketing & ManagementVice President of Product MarketingProject ManagerMarketing DirectorProduct Manager

Work Type

Full TimeContract WorkGig WorkConsultingPart TimeSeasonal Work

Location Preference

RemoteHybridOn-Site
Location: La Grange, GA, USAtlanta, GAAlpharetta, GAColumbus, GASandy Springs, GA
Open to relocation: Yes

Salary Range

$130000/yr - $200000/yr

Important To Me

Work-life balanceCompany CulturePersonal development programsHealthcare benefitsWork from home optionCareer advancementFlexible work hoursPaid time offStock Options / Equity / Profit Sharing401k matchPaid sick leaveTeam Building / Company Retreats4-day work week

Summary

Strategic leader in digital solutions and go-to-market strategies, enhancing product positioning and maximizing campaign ROI. Bridges business technology and user experience, driving product launches and project improvements in agile environments. Leads cross-functional teams and fosters collaboration, delivering results through effective communication and a clear strategic vision.

Overview

33
33
years of professional experience

Work History

Senior Director, Product Marketing & Management

RDW MARKETING LLC
Atlanta, GA
01.2018 - Current
  • Launched and led boutique consultancy delivering transformative digital media and business process optimization solutions for business clients.
  • Guided client go-to-market and launch activities, leveraging expertise in product launches and competitive analysis to ensure successful outcomes.
  • Influenced campaign strategy for new consumer product (NPD/NPI), earning client VP appreciation by navigating launch challenges and recommending alternative plans to achieve objectives.
  • Prepared expert counsel to propose the right product and marketing solutions for clients, deep diving to understand their business, market, competitors, challenges, and brand; gathering user insights to support projects with data and testing; and developing best practices for showcasing products across digital channels.
  • Delivered projects on time and under budget for major organizations (GE, Glade, Volvo Finance, Citi, and others), maximizing efficiency with over 90% of projects completing under budget.
  • Work with executive leaders cross-functionally to provide equitable, cost-efficient project engagements with constant communication.
  • Recruit and manage a pool of 20+ subcontractors.

Vice President of Product Marketing

NICHELABS
Atlanta, GA
01.2015 - 01.2018
  • Joined 6-member executive team, reporting to digital marketing agency’s President, to lead product marketing with full ownership of product management, project management, and development resources, driving strategic initiatives.
  • Led 10 direct reports, 20+ third-party vendors, Product Marketing, HR, and Development teams.
  • Delivered strategic advice and services to clients across industries, collaborating with senior executives and partners to enhance marketing activities in brand identity, lead generation, and customer retention, focusing on measurable ROI.
  • Coordinated cross-functional business and technical teams to execute product/marketing vision, aligning solutions with client needs.
  • Directed multidisciplinary team to pursue growth and revenue opportunities across client portfolio, fostering creative learning culture to achieve project objectives and maximize client success.
  • Oversaw financial reporting processes during tenure as Treasurer.

Senior Director, Product Marketing & Communications

KELLER WILLIAMS
Atlanta, GA
01.2009 - 01.2015
  • Spearheaded marketing strategy and communications, enhancing brand visibility for technology and real estate franchise.
  • Developed and maintained positioning and messaging strategies for product launches, ensuring clarity and consistency across all communications.
  • Clarified ambiguity and identified high-priority needs, synthesizing business strategies into structured product marketing plans that influenced product strategy and alignment.
  • Oversaw integrated release planning, providing context and direction on product goals, vision, and expectations.
  • Developed marketing initiatives that connected agents’ audiences to products.
  • Identified agent and customer needs through surveys and feedback sessions. that determined feature prioritization.
  • Influenced premier agent business strategies through high-visibility initiatives.
  • Directed and coached a cross-functional Customer Success Management team in a growth-focused, innovation-driven atmosphere.
  • Transformed business processes and facilitated onboarding of new processes, streamlining operations and enhancing team collaboration.

Senior Product Manager

WEB.COM
Atlanta, GA
01.2002 - 01.2009
  • Steered end-to-end digital product management from concept to launch, focusing on email marketing, PPC, and SEO products to enhance user engagement.
  • Led project teams of 3-20, uniting customers, product owners, UX/UI designers, engineers, operations, sales, marketing, finance, and legal for seamless product experiences.
  • Drove search results and product placement for clients through keyword/SEO products, leveraging deep understanding of end users and conducting intensive customer/market research.
  • Brought solutions to life through strategic problem-solving and product builds, collaborating in a think tank environment to share creative ideas and lessons learned.
  • Recognized with multiple awards for leadership and product results, reflecting a commitment to customer success.

Senior Product Manager

MCI / MCI WORLDCOM
San Francisco Bay Area & Greater Atlanta Area
01.1993 - 01.2002
  • Defined product strategy, roadmap, feature prioritization, and commercial releases for product portfolio, aligning initiatives with business objectives.
  • Engaged cross-functionally with customers, sales, marketing, and channel teams to define product requirements, establish optimal product placement, and align roadmap with business goals.
  • Updated senior leadership and clients on product developments and strategic initiatives.
  • Created and delivered reports to executive leadership and clients, guiding strategic decisions and detailing product activities and launch components.
  • Led and mentored team to meet business objectives, promoting an open-door policy and a collaborative environment for learning and celebrating successes.
  • Sourced and secured new business opportunities, facilitated research analysis and financial modeling for client engagements, and developed technical support/training across various products.

Education

Bachelor of Arts - Business

LaGrange College
La Grange, GA
05-1991

Skills

  • Financial discipline
  • Product marketing
  • Project management
  • Go-to-market strategy
  • Financial analysis

Websites

Volunteer Experience

  • Advisory Board Member, Bank of America
  • Board Member & VP, The Portal Homeless Shelter
  • Board Member, The Portal Homeless Boutique
  • Advisory Board Member, Lexus, Piedmont Hospital
  • Volunteer, Salvation Army, Heart to Heart, Animal Ark Rescue

Timeline

Senior Director, Product Marketing & Management

RDW MARKETING LLC
01.2018 - Current

Vice President of Product Marketing

NICHELABS
01.2015 - 01.2018

Senior Director, Product Marketing & Communications

KELLER WILLIAMS
01.2009 - 01.2015

Senior Product Manager

WEB.COM
01.2002 - 01.2009

Senior Product Manager

MCI / MCI WORLDCOM
01.1993 - 01.2002

Bachelor of Arts - Business

LaGrange College

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ROBERT WOODProduct Marketing-Project Management