Roberta Perry
Los Angeles,CA
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
21
21
years of professional experience
Work History
Sr Vice-President Business Development
Zeitgeist Design & Production
Pasadena, CA
01.2021 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Identified revenue opportunities by collaborating with distribution partners.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Contributed to industry organization and trade shows to gather competitive and industry intelligence.
- Increased outreach by 20%
VP Business Development
Edwards Technologies Inc.
El Segundo, CA
06.2006 - 03.2020
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed comparison tables of products and services by researching product pricing, ratings and performance.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Created vision and provided leadership for targeting larger prospects.
- Increased outreach by 40%
Business Development Consultant
The WOW Factor
City of Los Angeles, CA
01.2004 - 06.2006
- Met with current clients to assess needs and develop improvement plans.
- Arranged potential client contacts, cultivated relationships and followed through all service needs.
- Planned marketing initiatives and leveraged referral networks to promote business development
- Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 10%
Vice-President
20th Century Fox Studios
Los Angeles, CA
01.1998 - 06.2001
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Identified and solved issues with production, workforce and material sourcing to drive business objectives.
- Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
- Initiated on-time, under-budget project management to optimize performance.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Spearheaded third-party contract negotiations to obtain favorable pricing and scheduling parameters.
- Improved supply chain to reduce materials costs and optimize distribution.
- Supported and supervised team of two direct reports and 10 indirect reports.
Education
Master of Arts - Communication And Rhetoric
Bradley University
Peoria, IL01.1972
Skills
- Prospect targeting
- Sales pipeline management
- Relationship building and Management
- Customer satisfaction
- Critical and creative thinking
- Marketing Strategy
- Strategic planning
- New Business Development & Planning
- Team building expertise
- Excellent listening skills
- Excellent Public Speaking & Training
Websites
Accomplishments
Themed Entertainment Association, Past International President; recipient of "Masters of their Craft" award. Instrumental in establishing this organization.
(www.teaconnect.com)
Nightclub & Bar Association, Past Chairman...instrumental in establishing this organization.
Toastmasters International, Past International Director; active since 1974.
Affiliations
- Toastmasters International, Past International Director
- Themed Entertainment Association, Past International President
- Nightclub & Bar Association, Past Advisory Board President
Timeline
Sr Vice-President Business Development
Zeitgeist Design & Production
01.2021 - Current
VP Business Development
Edwards Technologies Inc.
06.2006 - 03.2020
Business Development Consultant
The WOW Factor
01.2004 - 06.2006
Vice-President
20th Century Fox Studios
01.1998 - 06.2001
Master of Arts - Communication And Rhetoric
Bradley University