Roberto Alicea
Yonkers,NY
Summary
Accomplished fitness professional with over 20 years of experience, currently transitioning from New York City to the Dallas-Fort Worth area. My extensive background includes maintaining high client retention rates and delivering exceptional sales performance in the fitness industry. I possess strong leadership skills, having managed and mentored a diverse team of trainers. Additionally, my entrepreneurial experience as the owner of multiple restaurants has equipped me with robust business management capabilities. My athletic background as a professional basketball player overseas complements my deep commitment to fitness and health. I bring a rich blend of hands-on expertise and strategic insight to drive business success and foster a vibrant fitness community.
Overview
13
13
years of professional experience
Work History
Owner
Idoneitatem Life
03.2017 - Current
- Educated clients on effective ways to exercise while on business travel, at home and on vacation.
- Designed and implemented fitness instruction classes, including Strength-Conditioning, stability- mobility and correction techniques
- Devised personalized programs and nutritional plan for clients to achieve optimal results and meet individualized fitness needs
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers
- Met or exceeded monthly revenue and training goals
Scheduled and conducted fitness orientation appointments with new clients - Managed customer transactions, prepared daily deposits, updated files, processed registrations and maintained public records
- Designed enjoyable and innovative customized training programs based upon fitness goals
- Implemented marketing strategies which resulted in 12% growth of customer base
- Developed public relations materials, marketing, and advertising strategies
Master Lead Trainer
NYSC
01.2011 - 03.2017
- Awarded for Outstanding Performance in Personal Training Memberships Sales for March 2015
- Conducted fitness orientation programs for new members
Administered fitness assessments, for new and existing members - Maintained detailed personal training records and updated progress after each session for each client served
- Trained new trainers, providing direct supervision, ongoing trainers development and continuing education to employees
- Greeted clients and guests professionally and courteously to cultivate and maintain welcoming atmosphere
- Met company revenue goals, lead to over 150 training sessions on a monthly basis
- Top 10 company Trainer based on exceptional sales, customer retention, and revenue
Education
No Degree - Accounting
UPR
San Juan, PRAssociate of Applied Science - Exercise Science
The American Academy of Personal Training
New York, NY01.2011
Skills
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
Computers, Coding, Software Developer
Dedicated enthusiast with a profound hobbyist background in computer science and software development. Possesses a keen interest in exploring and utilizing diverse programming languages and development tools. Highly skilled in conceptualizing and implementing innovative software solutions that enhance operational efficiency and user experience. Committed to continuous learning and applying cutting-edge technologies in practical, real-world applications. Demonstrates strong analytical skills and a problem-solving mindset, ideal for a dynamic and evolving tech environment.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Owner
Idoneitatem Life
03.2017 - Current
Master Lead Trainer
NYSC
01.2011 - 03.2017
No Degree - Accounting
UPR
Associate of Applied Science - Exercise Science
The American Academy of Personal Training
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