Roberto Lepe
Ontario,CA
Summary
Goal-oriented manager with distinguished experience in Cycling industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employees’ talent.
Overview
10
10
years of professional experience
Work History
North East Territory Manager
Aventon E-Bikes B2B
06.2026 - Current
- Developed and executed strategic territory sales plans achieving revenue targets of 90%-115%.
- Directed and prioritized field sales activities for effective territory coverage and dealer engagement.
- Led and developed a team of Field Sales Representatives to drive territory revenue and dealer growth.
Business Development Lead
Aventon E-Bikes B2B
12.2025 - Current
- Led and coached team of two business development reps to generate and qualify new business opportunities through outbound prospecting, including cold calling, email outreach, and follow-up with inbound leads, enhancing lead pipeline.
- Supported team in identifying, researching, and engaging independent bicycle dealers, sporting goods retailers, and potential retail partners to expand market reach.
- Led cross-functional teams to develop and implement business growth strategies.
- Cultivated relationships with key B2B clients to enhance partnership opportunities.
- Identified market trends and competitive landscape to inform strategic decision-making.
Sale Service Manager
Aventon E-Bikes B2B
04.2024 - Current
- Led team of seven sales representatives responsible for over 100 million dollars in total sales nationwide.
- Achieved annual sales quotas between 90% and 130%, generating two to four million in credential revenue.
Sales Associate
Trek Bikes
08.2022 - 12.2022
- Assist sales team, assist with closing sales, create new sale leads, community outreach.
- Coordinate with other corporate stores on shipping parts and accessories.
- Create promotions with Sales Team.
- Provide outstanding pre-sale and after-sale customer service.
Store Acquisitions Team Lead
Trek Bikes
02.2022 - 08.2022
- Lead a team of four to build new inventory for store role out.
- Provide training to new and old employees on Trek Sales Guide and Assembly Process.
Warehouse Associate
Trek Bikes
08.2020 - 02.2022
- Pick and pack orders in timely manner for order to ship out.
- Coordinate shipping line for all next day order to be ready by six pm.
- Conduct inventory audits to make sure accuracy when customer places order.
Customer Service Representative and Dispatcher
Gormley Plumbing + Mechanical
01.2018 - 06.2020
- Problem solve customer dissatisfaction for an outcome customer and company can agree on.
- Coordinated with plumbers to have a select schedule and reach sales goals.
- Assisted customers with billing or plumbing issues.
California Triathlon Chapter Lead for Inland Empire Club
10.2016 - 12.2017
- Managed weekly newsletters about local events.
- Coordinated and coach trainings with local members.
- Scheduled local practice locations.
Education
Associate of Science - Business Administration
San Bernardino Valley College
San Bernardino, CA01.2018
Skills
- Territory expansion
- Sales leadership
- CRM proficiency
- Team leadership
- Sales strategy
- Performance management
- Operations
- Team collaboration and leadership
Timeline
North East Territory Manager
Aventon E-Bikes B2B
06.2026 - Current
Business Development Lead
Aventon E-Bikes B2B
12.2025 - Current
Sale Service Manager
Aventon E-Bikes B2B
04.2024 - Current
Sales Associate
Trek Bikes
08.2022 - 12.2022
Store Acquisitions Team Lead
Trek Bikes
02.2022 - 08.2022
Warehouse Associate
Trek Bikes
08.2020 - 02.2022
Customer Service Representative and Dispatcher
Gormley Plumbing + Mechanical
01.2018 - 06.2020
California Triathlon Chapter Lead for Inland Empire Club
10.2016 - 12.2017
Associate of Science - Business Administration
San Bernardino Valley College