Robin Layne
Joplin MO USA,MO
Summary
Dynamic Marketing and Events Manager with a proven track record at B&B Theaters, excelling in partnership development and customer engagement. Expert in crafting impactful marketing campaigns and driving revenue growth through strategic brand initiatives. Recognized for exceptional time management and analytical problem-solving skills, consistently achieving high attendance and guest satisfaction at events.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
17
17
years of professional experience
Work History
Marketing and Events Manager
B&B Theaters
08.2025 - Current
- Established partnerships with local businesses to enhance event reach and community involvement initiatives.
- Cultivated a loyal customer base through personalized outreach campaigns that fostered meaningful connections between brand and audience members.
- Elevated brand messaging consistency by maintaining close alignment between online presence and live events experience for attendees.
- Partnered with Operations, Food and Beverage and Corporate teams to support B&B local venue promotional events such as weekly game nights, Little Elves Cocoa Workshop, local community engagement, ensuring strong attendance, guest experience, and on-site coordination.
- Actively sell parties, corporate buyouts, and group experiences across all venue offerings
- Build and maintain relationships with local businesses , schools, nonprofits, community partners as well as the Chamber of Commerce
Account Executive Brand Development
ChicExecs
06.2023 - 06.2025
- Developed and executed strategic brand development plans to drive revenue growth and increase market share for key accounts
- Cultivated strong relationships with clients to understand their business needs and objectives, and identify opportunities to enhance their brand presence
- Collaborated with cross-functional teams to ensure seamless implementation of brand initiatives, from creative concept development to final execution
- Managed multiple client accounts simultaneously, delivering exceptional client service and driving results to exceed sales targets
- Prospect and find new leads to build pipeline
Senior Sales Manager
Everything Branding, PR
10.2021 - 06.2023
- Led a high-performing sales team, providing mentorship, training, and guidance to optimize performance and maximize sales productivity
- Implemented new sales strategies and processes to improve efficiency and streamline operations, resulting in increased sales success rates
- Utilized data analytics and market research to identify new business opportunities and develop innovative sales strategies to drive revenue growth
- Attended industry shows, conventions, and other meetings with primarymission of expanding market opportunities
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
General Manager/Social Media Manager
Club Pilates
01.2019 - 01.2021
- Scheduled and participated in networking/community events and studio promotions
- Supervised Sales Representatives and Instructors and managed staff schedules
- Reached and exceeded monthly studio sales goals and in top 10 in thecountry for personal sales
- Directly coordinated with all vendors ensuring that studio retail/productswere stocked with accurate inventory counts
- Managed social media for all 7 Club Pilates studios in our district, created content, monitored social media metrics, set up posting schedules for all content
Event Coordinator/Sales Manager
Fortunate Angels
01.2010 - 01.2016
- Secured Sponsorships for major campaigns such as Fashion Hope and Wish for Animals
- Coordinated events for the campaigns at the Emmys, Golden Globes, The Oscars, and Sundance
- Consulted with customers to determine objectives and requirements for events
- Hired, trained and supervised volunteers and support staff required for events.
Education
Bachelors - Communication
Missouri State University
Springfield MOSkills
- Sales Presentation
- Developing Marketing Campaigns
- Time Management
- Prospecting Skills
- Business Development and Planning
- Sales Expertise
- Analytical Problem Solver
- Excellent Time Management
- Customer engagement
- CRM management
- Event promotion
- Sponsorship acquisition
Timeline
Marketing and Events Manager
B&B Theaters
08.2025 - Current
Account Executive Brand Development
ChicExecs
06.2023 - 06.2025
Senior Sales Manager
Everything Branding, PR
10.2021 - 06.2023
General Manager/Social Media Manager
Club Pilates
01.2019 - 01.2021
Event Coordinator/Sales Manager
Fortunate Angels
01.2010 - 01.2016
Bachelors - Communication
Missouri State University