Robin Lynn Holder
Batavia,OH
Summary
Resourceful professional with a strong focus on revenue generation and business development through diverse strategies. Proven track record of improving performance metrics and driving business growth. Skilled in analytical thinking and understanding customer needs within the industry.
Overview
21
21
years of professional experience
Work History
Director of Sales E-Comm and Retail
Basco
Cincinnati, OH
09.2023 - 02.2025
- Increased sales by 40% in first year through strategic leadership of retail and e-commerce.
- Managed field sales team, overseeing hiring and performance metrics.
- Trained field and internal support teams on major retailer and e-commerce portals.
- Expanded category with unique SKUs, kits, and partners to drive growth.
- Represented Basco in partner meetings to enhance brand presence.
- Coordinated efforts with cross-functional teams to streamline operations.
- Generated analytical reports for leadership to guide strategic decisions.
- Collaborated with major corporate clients, including Lowe's and Amazon, to optimize partnerships.
Director of Business Development
Power10 Marketing
Cincinnati, OH
09.2020 - 09.2023
- Oversaw daily business development activities with over 10 major U.S. sales representative agencies.
- Managed marketing efforts for new product launches through email, virtual meetings, social media, and trade portals.
- Executed promotions for retail product lines, developed catalogs, and coordinated training initiatives.
- Handled inbound email and phone requests from sales and retail partners to ensure prompt responses.
- Created and delivered PowerPoint presentations to sales representatives and retail/wholesale partners.
- Resolved internal and external e-tailed needs while maintaining effective communication.
- Reviewed product updates to ensure alignment across teams for existing and new products.
- Coordinated trade shows, training sessions, and special events to enhance brand visibility.
Director of E-Commerce
Primefit
West Chester, OH
07.2018 - 02.2020
- Established West Chester facility, including office and warehouse spaces.
- Managed cross-functional teams to execute digital marketing initiatives and campaigns.
- Hired and trained staff across all roles at West Chester facility, including sales and warehouse positions.
- Aligned third-party agencies with sales goals through effective hiring and training practices.
- Expanded manufacturing capabilities from 2 to over 20 locations, securing contracts with Home Depot, Walmart, and Lowe's.
- Created digital assets and marketing content to improve product visibility and accessibility.
- Streamlined shipping procedures to reduce costs and enhance product profitability.
- Coordinated with freight companies and international brokers to secure optimal shipping rates.
Vendor Relations & Purchasing Director
Power Equipment Direct
Cincinnati, OH
09.2003 - 09.2017
- Hired and recruited a diverse group of sales professionals
- Recruited and negotiated program elements with vendors, enhancing existing relationships.
- Developed pricing and sales strategies for product categories.
- Managed projects focused on launching multiple start-up websites, including aircompressorsdirect and pressurewashersdirect.
- Acquired initial vendors for new product lines, building categories and training teams.
- Led a sales team overseeing air compressors and pressure washers, contributing to 33% of company sales.
- Provided monthly analysis of sales forecasts and products shipped.
- Grew vendor network from inception to 170 total partnerships.
- Maximized web traffic through improved marketing strategies.
Education
Cincinnati, Oh - Information Technology
University of Cincinnati
Cincinnati, Oh05-2011
Highland Heights, KY - Business Management
Northern Kentucky University
Highland Heights, KY05-1994
Skills
- Sales and marketing software expertise
- AI and AS400 proficiency
- Fishbowl and Great Plains knowledge
- JD Edwards and Basecamp familiarity
- Flow management systems experience
- Social media platforms: Facebook, Twitter, Instagram
- Back-end management systems
- Sales strategy development
- Product development skills
- Training program design
- Team leadership
- Problem-solving techniques
- Market expansion strategies
- Trade show representation
- Territory management expertise
- Sales funnel optimization
- Sales pipeline oversight
- Client acquisition strategies
- Deal closing techniques
- Sales leadership and training
Timeline
Director of Sales E-Comm and Retail
Basco
09.2023 - 02.2025
Director of Business Development
Power10 Marketing
09.2020 - 09.2023
Director of E-Commerce
Primefit
07.2018 - 02.2020
Vendor Relations & Purchasing Director
Power Equipment Direct
09.2003 - 09.2017
Cincinnati, Oh - Information Technology
University of Cincinnati
Highland Heights, KY - Business Management
Northern Kentucky University