Robin Wetzel
Paid Search Specialist
Chambersburg,PA
Summary
Experienced digital marketing professional with a strong track record in implementing and optimizing paid search strategies. Recognized for delivering impactful results through data-driven decision-making and innovative campaign management. Dependable team player who thrives in adapting to evolving market trends and effectively collaborating with others to achieve common goals.
Overview
4
4
years of professional experience
3
3
Certification
Work History
Paid Search Specialist
Omnicom Media Group
09.2023 - 01.2025
- Maximized conversions by implementing effective remarketing tactics.
- Managed $3M in yearly media budgets effectively for high-profile clients across the automotive, pharmaceutical, and professional sports industries, optimizing ad spend for maximum ROI.
- Led the marketing strategy for an internal Google Analytics conference, driving engagement across Europe and the United States through targeted paid media campaigns.
- Utilized advanced targeting methods for improved audience segmentation and engagement.
- Collaborated with cross-functional teams to align paid search strategies with overall marketing goals.
E-Commerce Manager
Blickfang Shop GmbH
05.2021 - 08.2023
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
- Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors to further enhance website UI and UX.
- Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
- Gained valuable theoretical knowledge, attending business school (12h/week), applying learned concepts directly into relevant work situations.
Education
Associate - E-Commerce
Business School Stuttgart
Stuttgart, Germany08-2023
Skills
- Search engine marketing
- Conversion rate optimization
- Audience targeting
- Data analysis
- Campaign strategy
- E-commerce optimization
- Keyword research
- Budget management
- Digital marketing
- Customer service
- Shopify expertise
- E-commerce management
Languages
German
Native or Bilingual
English
Native or Bilingual
French
Elementary
Certification
- Google Ads Certification - Google.
- Amazon Ads Certification - Amazon.
- Project Management Tool - Hive.
Interests
Artificial Intelligence
Sports Marketing
Data Analytics
Timeline
Paid Search Specialist
Omnicom Media Group
09.2023 - 01.2025
E-Commerce Manager
Blickfang Shop GmbH
05.2021 - 08.2023
Associate - E-Commerce
Business School Stuttgart
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