ROBYN S. TRIMBLE
Atlanta,GA
Summary
Marketing and Operations Manager who has led teams, delivered social media campaigns, and improved business outcomes across sales, engagement, and satisfaction. Recognized for using data to guide strategy, coaching staff on digital marketing, and aligning promotions with revenue and customer goals.
Overview
5
5
years of professional experience
Work History
Marketing & Operations Manager
Southern Fire Kitchen
Atlanta, GA
04.2022 - Current
- Managed daily operations for a team of 15 focused on exceeding monthly sales targets of $50,000, directly contributing to a confirmed 15% rise in customer satisfaction scores.
- Analyzed sales data and customer trends using Excel and SQL, driving quarterly revenue growth from $100,000 to $115,000.
- Coordinated social media campaigns and in-store promotions, resulting in a 20% increase in guest interactions over three months
- Trained and coached 10 employees in digital marketing strategies and social media management while managing shifting project deadlines.
Marketing Associate
Capital Structures Real Estate
Bowie, Maryland
11.2024 - 08.2025
- Coordinated and executed digital marketing campaigns that increased follower growth rate by 50% and engagement by 20% in 3 months through targeted Instagram/TikTok campaigns.
- Scheduled and tracked 50+ marketing content pieces weekly and prepared performance reports using Google Analytics to inform strategy.
- Developed 10+ weekly marketing and sales presentations to enhance property pitches through visual and written standards, increasing client interest.
- Collaborated with leadership across departments to align social media campaigns with business objectives, improving project execution efficiency by 15%.
Klondike Brand Marketing Associate
Unilever
Englewood Cliffs, NJ
06.2024 - 08.2024
- Created a digital campaign for Klondike Bars that generated over 1,000 brand interactions across Instagram, Facebook, and Twitter by collaborating with two influencers and launching two new flavors. Enhanced the Klondike Brand website design and content, leading to a 25% increase in user engagement and an average session duration of 10 minutes.
- Conducted 6P analysis (Product, Price, Place, Promotion, People, Processes) to enhance household penetration among Gen Z ice cream lovers, supported strategy to achieve $6.3 million in sales growth.
- Conducted in-depth research on Gen Z consumer insights to analyze purchasing power and decision-making patterns, leveraging data from Numerator and Unity+ to identify actionable market trends and behavioral insights.
Digital Marketing Specialist
Joe Smith Media
Detroit, Michigan
03.2022 - 08.2022
- Developed targeted marketing plan leveraging social media campaigns and influencer partnerships to boost brand awareness among 20-30-year-olds, reaching over 50,000 potential viewers.
- Executed social media campaigns on TikTok and Instagram, driving a 50% increase in followers and 30% growth in engagement.
- Managed SEO, PPC, and social media campaigns for Joe Smith Media clients, optimizing strategies to enhance online visibility.
Education
Bachelor of Science - Business Administration / Marketing
Clark Atlanta University
Atlanta, GA05-2024
Skills
- Marketing Analytics
- Marketing & Events: Event coordination
- Strengths: Detail-Oriented, Strong Communicator, Team Collaboration, Time Management, Creative Problem Solving
Timeline
Marketing Associate
Capital Structures Real Estate
11.2024 - 08.2025
Klondike Brand Marketing Associate
Unilever
06.2024 - 08.2024
Marketing & Operations Manager
Southern Fire Kitchen
04.2022 - Current
Digital Marketing Specialist
Joe Smith Media
03.2022 - 08.2022
Bachelor of Science - Business Administration / Marketing
Clark Atlanta University