Rocco Pezzulo
Albany,NY
Summary
Sales and marketing leader with proven success driving revenue growth and brand recognition. Skilled in strategic planning, market analysis, and digital marketing. Strong team collaborator with focus on achieving results and adapting to changing business needs. Known for effective communication, innovative problem-solving, and building strong client relationships.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Pinnacle TMS
New York, NY
01.2019 - 09.2025
- Cultivated relationships with local healthcare providers within a two-hour radius of Albany to promote clinical efficacy and value of TMS program.
- Expanded TMS program to establish third-largest operation in United States within two years.
- Drove revenue growth from $700,000 to $6 million through strategic initiatives.
- Guided patients in understanding efficacy and benefits of TMS therapy.
- Developed and presented comprehensive overviews of TMS treatment line to hospital executives and clinical leaders, emphasizing clinical benefits and operational integration.
- Facilitated pricing negotiations and established collaborative partnerships with vendors for clinical trials.
- Streamlined patient approval by executing effective payer negotiations for TMS treatment insurance authorizations.
- Increased clinical provider base from 11 to 44, supporting growth in healthcare services.
Sales Executive
Pinnacle Behavioral Health
New York, NY
01.2008 - 09.2025
- Engaged with providers to highlight long-term career prospects at Pinnacle, achieving an average clinician tenure of seven years, significantly exceeding typical private mental health practice tenures.
- Identified emerging market opportunities and assessed customer requirements to enhance product offerings.
- Facilitated the recruitment process, successfully hiring over 80 providers and administrative professionals to support organizational growth.
- Built social-media-based marketing strategy and expanded brand presence.
- Established strategic partnerships within a 50-mile healthcare ecosystem to facilitate effective patient referrals.
- Cultivated relationships with leading insurance providers to broaden access to mental health services.
- Oversaw transition from paper medical records to EMR systems and led conversion of historical charts.
- Fostered strong client partnerships to support sales growth initiatives.
Manufacturing Representative
Neenah Foundry
New York, NY
10.2006 - 11.2007
- Supported closing one of the largest sales contracts in company history.
- Collaborated with engineers to specify product configurations for major projects.
- Built relationships with contractors and developers across a 200-mile radius.
- Advanced sales pipeline and enhanced market share through targeted outreach.
Sales Representative
Roma Foods
New Jersey
08.2002 - 08.2006
- Managed large-territory sales across restaurants and pizzerias within a 250-mile radius.
- Recommended new menu items and product integrations to clients.
- Maintained strong vendor and client relationships built on trust and consistent service.
Owner
Maria's Ristorante
New York, NY
09.1989 - 11.2001
- Founded and built a top-ranked restaurant recognized within the Capital District.
- Expanded operation from 2 to 15 employees while managing all business functions.
- Created menu concepts and designed the dining experience and service model.
- Trained and supervised servers and kitchen staff.
- Collaborated with renowned chefs, including Daniel Boulud, integrating high-caliber culinary concepts.
Education
Bachelor of Science - Marketing and Management
Siena College
01-1990
Skills
- Provider Recruitment & Workforce Scaling
- Revenue Growth & Financial Modeling
- EMR System Implementation & Optimization
- Payer Contracting & Insurance Negotiation
- Sales Strategy, Lead Generation, and Closing
- B2B and B2C Sales Experience
- Team Leadership (80 personnel)
- Marketing Strategy & Social Media Development
- Customer Relationship Management
- Cross-Functional Collaboration
- Process Improvement & Workflow Design
Certification
- Anger Management Certified Coach
- Anxiety Management Certified Coach
- TMS Technician Certification
- Life Coaching Certification
- Driver’s License
Languages
Italian – Fluent
Timeline
Director of Sales and Marketing
Pinnacle TMS
01.2019 - 09.2025
Sales Executive
Pinnacle Behavioral Health
01.2008 - 09.2025
Manufacturing Representative
Neenah Foundry
10.2006 - 11.2007
Sales Representative
Roma Foods
08.2002 - 08.2006
Owner
Maria's Ristorante
09.1989 - 11.2001
Bachelor of Science - Marketing and Management
Siena College