Rochella Fallon

• Design and maintain Salesforce Flow automations, approval processes, validation rules, and email notifications.
• Collaborated with developer team to establish API connections and synchronize data from external ERP systems.
• Implemented and managed Salesforce AppExchange applications to extend the platform's capabilities and meet business requirements.
• Managed Salesforce releases and upgrades, ensuring minimal disruption and maximizing the benefits of new functionalities.
• Provided ongoing training and support to end-users, ensuring they are proficient in using Salesforce functionalities and features.
• Created and maintained documentation for system configurations and user guides, enhancing reference and training resources.
• Designed and generated custom reports and dashboards to provide actionable insights and support data-driven decision-making.
• Work closely with businesses to understand their needs, plan, develop and implement processes.
• Conducted data audits and deduplication efforts to ensure database accuracy and integrity.
• Collaborated with businesses throughout the coop to share ideas and stay connected.

• Acted as Salesforce superuser, improving processes and maintaining data consistency.
• Coordinated new account onboarding, documentation, and updates to customer accounts.
• Maintained Salesforce product pricing through Excel-based data imports.
• Processed vendor payments and coordinated customer product samples.
• Prepared promotional materials for industry events and created SOPs to support consistent workflows and training.

Inside Sales Representative, DFA Farm Supplies | 2009–2010
Milk Accountant, Producer Payroll | 2007–2009
Temporary Associate, Producer Payroll | 2006–2007