Rochelle A. Richardson, MBA
Windermere,FL
Summary
Experienced executive with over fifteen years of expertise in operational excellence and go-to-market (GTM) strategy in SaaS and technology-driven environments. Demonstrated success in leading strategic initiatives across marketing, sales, and customer success, resulting in substantial growth and operational efficiency. Skilled at transforming business operations through innovative strategies, efficient process optimization, and exceptional cross-functional leadership. Ready to leverage extensive GTM strategy knowledge to elevate the operational landscape at Axonius.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Fractional COO (Contract)
Various Companies
2023.09 - Current
- Developed and executed GTM strategies by analyzing current workflows and implementing Lean methodologies, increasing efficiency by 39%
- Optimized SaaS operations using Six Sigma techniques, resulting in a 15% decrease in operational costs
- Led cross-functional teams to implement company-wide ERP systems, driving a 20% improvement in overall process efficiency
- Managed GTM strategic projects, coordinating with sales and marketing teams to align product launches with market demand, leading to a 15% increase in market share.
- Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
- Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively.
- Negotiated key partnerships with vendors, suppliers, and other stakeholders for improved collaboration and resource allocation.
- Developed high-performing teams through effective hiring, training, and performance management strategies.
- Mentored employees at all levels within the organization to support their professional development goals.
Director of Operations
Frank Gay Commercial Services
2021.12 - 2023.07
- Developed and implemented GTM strategies, including a streamlined onboarding process and improved customer segmentation, contributing to a $6M revenue increase in a 12 month period.
- Influenced company culture by promoting core values like integrity, accountability, innovation, teamwork, and excellence throughout daily operations.
- Directed cross-functional teams in enhancing digital marketing presence, leading to a 43% reduction in customer churn.
- Introduced automated billing systems, reducing DSO by 20% and invoicing time by 30%
- Negotiated and managed key vendor relationships, reducing costs by up to 50% and improving service delivery.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Monitored budget and utilized operational resources.
President / Senior Director of Operations
Ellehcor Home Automation & Design
2008.10 - 2019.12
- Founded and scaled a multi-million-dollar SaaS tech firm by developing and executing strategic GTM campaigns, including digital advertising and influencer partnerships
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Led GTM strategy for smart home automation products, achieving a 98% on-time project delivery rate
- Implemented a new CRM system, improving customer satisfaction by 20% and driving profitability by 20%.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Business Consulting Practice Manager, Business Process Improvement
Solomon Edwards Group
2007.01 - 2008.12
- Advised on GTM strategies for SaaS products, including strategic and operational audit procedures, leading to a 20% reduction in non-compliance
- Spearheaded billing reengineering initiatives, recovering $400,000 in receivables within 90 days.
Engagement Manager (Management Consulting)
The Titus Group
2005.01 - 2007.12
- Oversaw GTM strategic planning projects for SaaS clients, achieving a 95% satisfaction rate and a 15% reduction in operational costs
- Managed external communications, building and maintaining strong client relationships.
Education
Master of Business Administration (MBA) - Management Strategy & Management of Organizations
Kellogg Graduate School of Management, Northwestern University
Evanston, ILBachelor of Science (BS) - Marketing & Information Systems
Chicago State University
Chicago, ILSkills
- GTM Strategy & Execution
- SaaS Operations
- P&L Management & Budgeting
- Operational Excellence
- Process Improvement
- Team Leadership & Mentorship
- Cross-Functional Collaboration
- Sales Enablement
- Project Management
- Stakeholder Engagement
- Marketing Automation
- Data-Driven Decision Making
- Customer Success Strategy
Volunteerism/ Interests
- Volunteer: Ark-Chi Golf Club – Raising funds for student college scholarships.
- Event Management: Emcee and Project Manager for large events.
- Graphic Design: Marketing products and print media.
Military Service
United States Army, Combat Medic, Honorably Discharged
Certification
Notary Public: State of Florida
Timeline
Fractional COO (Contract)
Various Companies
2023.09 - Current
Director of Operations
Frank Gay Commercial Services
2021.12 - 2023.07
President / Senior Director of Operations
Ellehcor Home Automation & Design
2008.10 - 2019.12
Business Consulting Practice Manager, Business Process Improvement
Solomon Edwards Group
2007.01 - 2008.12
Engagement Manager (Management Consulting)
The Titus Group
2005.01 - 2007.12
Master of Business Administration (MBA) - Management Strategy & Management of Organizations
Kellogg Graduate School of Management, Northwestern University
Bachelor of Science (BS) - Marketing & Information Systems
Chicago State University
Notary Public: State of Florida
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