ROCQUI CAMM
Lynchburg,VA
Summary
Results-driven hospitality sales and operations leader with experience across full-service and select-service hotels. Proven track record of driving group and corporate revenue, managing high-value client portfolios, and consistently exceeding sales targets through strategic pricing, account development, and market positioning.
Overview
7
7
years of professional experience
Work History
General Manager
Hilton Garden Inn | Paragon Hotel Company
Lynchburg, VA
05.2023 - Current
- Drove total hotel revenue growth to $5.2M+ annually, aligning sales strategy with market demand and revenue management insights
- Partnered with sales team to increase group mix, resulting in a 5% growth in group revenue contribution
- Led weekly revenue and sales strategy meetings, optimizing pricing, segmentation, and need periods
- Supported sales efforts through client engagement, site tours, and key account relationship management
General Manager
Four Points by Sheraton | SMI Hotel Group
Richmond, VA
12.2021 - 05.2023
- Increased top-line revenue by 9% YoY, driven by corporate and group segment growth
- Partnered with sales to expand key accounts, generating $1.2M+ in new business revenue
- Improved market share ranking within comp set by 2 positions, driven by strategic positioning and sales alignment
- Strengthened sales team performance by implementing accountability measures and targeted action plans, resulting in improved goal attainment and pipeline productivity
Opening General Manager
Tru by Hilton | KM Hotels LLC
Ashland, VA
07.2020 - 12.2021
- Led pre-opening planning, hiring, and training of 25+ team members, successfully launching a newly constructed Tru by Hilton on schedule and within budget
- Built operational infrastructure from the ground up, including 50+ SOPs, vendor partnerships, and service standards to support scalable operations
- Achieved break-even occupancy of 55% within the first 6 months, outperforming ramp-up expectations and stabilizing revenue early
- Coordinated with Hilton and ownership teams to ensure 100% brand compliance, successfully passing opening QA and brand inspections
Area Sales Manager
Hilton Garden Inn & Homewood Suites | Paragon Hotel Company
Lynchburg, VA
10.2019 - 07.2020
- Drove group and corporate sales strategy for two Hilton-branded hotels (223 rooms), generating $3.2 million in annual revenue and consistently achieving sales goals
- Produced 6,000+ group room nights annually while increasing group ADR by 8% YoY through strategic pricing and contract negotiation
- Managed a pipeline of 75+ active accounts and RFPs, achieving a 25% conversion rate by prioritizing high-rated segments and need periods
- Built and retained key client relationships, driving repeat business and long-term account growth
Business Travel Sales Manager
Delta by Marriott | SMI Hotel Group
Richmond, VA
04.2019 - 10.2019
- Generated $1.2M+ in corporate transient revenue over 6 months, achieving a 6% YoY increase through targeted account acquisition and rate optimization
- Managed a portfolio of 60+ key accounts, driving negotiated rate production and repeat business
- Conducted 15-20 weekly sales calls and site visits, consistently exceeding activity and production goals
- Negotiated and secured 25+ corporate rate agreements, optimizing pricing and driving incremental revenue growth
Education
B.S. - Human Services
Old Dominion University
Norfolk, VA01-2020
A.A. - Education
Central Virginia Community College
Lynchburg, VA01-2016
Skills
- Group Sales Strategy
- Corporate Transient Sales
- Revenue Management
- Account Development
- Contract Negotiation
- Pipeline Management
- Market Positioning
- ADR & RevPAR Growth
- Team Leadership
AWARDS
2016 VRLTA Hospitality and Tourism Awards: Hotel Employee of the Year, 2022 Hotel Management Thirty Under 30 Award
Timeline
General Manager
Hilton Garden Inn | Paragon Hotel Company
05.2023 - Current
General Manager
Four Points by Sheraton | SMI Hotel Group
12.2021 - 05.2023
Opening General Manager
Tru by Hilton | KM Hotels LLC
07.2020 - 12.2021
Area Sales Manager
Hilton Garden Inn & Homewood Suites | Paragon Hotel Company
10.2019 - 07.2020
Business Travel Sales Manager
Delta by Marriott | SMI Hotel Group
04.2019 - 10.2019
A.A. - Education
Central Virginia Community College
B.S. - Human Services
Old Dominion University