Hi, I’m
Roda Carter
Winter Park,FL
Summary
Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong sales and entrepreneurial spirit, open mind and willingness to take on new challenges that require perseverance.
Overview
25
years of professional experience
1
Certification
Work History
Pet Nabor, Inc.Winter Park, FL
Startup Founder
04.2022 - Current
Job overview
- Developed business plan to prepare to build and launch the mobile app.
- Conducted market research and identified target customer segments.
- Managed the creation brand concept.
- Analyzed industry trends to assess current competitive landscape has begun to work on proof of concept.
- Provided oversight on the app development project from concept to completion.
Carter-Health Disposables, LLCOrlando, FL
President and CEO
03.2009 - 12.2022
Job overview
- Oversaw research in a highly regulated market, governed by state boards of pharmacy. Created the core product line, managed US and overseas product development, importing logistics, and supply chain management to introduce a new product line that aids in compliance in acute care hospital systems.
- Leveraged UPS 797 regulation to shape solutions and approaches by designing the "Pre-Pak Kit".
- Lead and collaborated with team to develop policies and procedures for efficient order processes, sales tracings and customer service.
- Analyzed financial statements and forecasts to report to the board.
- In 2020 drove revenue up by 500% by cultivating successful client relations reaching $10M in sales with an EBIDA of $5.5M.
Carter-Health, LLC.Orlando, FL
Vice President
01.2007 - 02.2009
Job overview
- Designed the brand and created effective communication strategies and marketing materials.
- Negotiated contracts with medical supplies wholesale distributors that resulted in 150% sales growth.
- Organized corporate events and marketing campaigns.
- Built solid industry partnerships that became the foundation for launching Carter-Health Disposables.
Universal Colors Cosmetics, Inc.Orlando, FL
Startup Founder
05.1999 - 02.2006
Job overview
- Developed formulas, packaging and business plan to launch startup venture.
- Negotiated contracts with suppliers, created website, marketed through magazine ads and editorials.
- Product line earned Dermatologist Recommendation, was used by celebrities, retailed in Douglas Cosmetics Amazon and Shop At Home Network.
Education
Rollins College, Crummer School of BusinessWinter Park, FL
MBA from Management
04-2012
Valencia CollegeOrlando, FL
Associate of Arts from Liberal Arts and General Studies
05-1998
Fashion Institute of TechnologyNew York, NY
Associate of Science from Fashion Design
01-1998
Skills
- Business Development
- Negotiation
- Client Engagement
- Sales / Revenue Generation
- Empathetic
- Strong interpersonal skills
Affiliations
City of Winter Park, Economic Development Advisory Board, Member.
West Winter Park Neighbors, Inc., Chair.
Rotary Club of Orlando, 2023: Chair of Golf Fundraiser Swings for Charities and Finance Board Committee Member.
I enjoy reading music and practicing playing the flute, playing a round of golf, physical fitness, preparing healthy food at home and serving the community.
Certification
- Dartmouth College, Tuck School of Business. Certificate in Building a High Performing Business March, 2014
Timeline
Startup Founder
Pet Nabor, Inc.
04.2022 - Current
President and CEO
Carter-Health Disposables, LLC
03.2009 - 12.2022
Vice President
Carter-Health, LLC.
01.2007 - 02.2009
Startup Founder
Universal Colors Cosmetics, Inc.
05.1999 - 02.2006
Rollins College, Crummer School of Business
MBA from Management
Valencia College
Associate of Arts from Liberal Arts and General Studies
Fashion Institute of Technology
Associate of Science from Fashion Design
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