Rodney Dickerson III
Warren
Summary
Dynamic marketing leader with 8+ years of experience building global brands and shaping digital strategy for industry giants including Nike, Forbes, the NBA, and the Detroit Lions. Expert in creating viral campaigns, leading cross-functional teams, and transforming audience engagement into measurable revenue growth. Combines high-level creative vision with a data-driven mindset to elevate brand storytelling and deliver exceptional ROI.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Social Media Manager
Detroit Lions
Detroit, MI
01.2021 - Current
- - Lead digital and social strategy for all major channels (TikTok, Instagram, X, YouTube) reaching over 6 million followers.
- - Increased engagement by 85% year-over-year, setting franchise records for digital impressions during the 2023–24 NFL season.
- Developed and executed comprehensive social media strategies to enhance brand visibility and audience engagement.
- Analyzed social media metrics to refine content strategies and optimize performance across multiple platforms.
- - Produced creative campaigns for major partners including Fanatics, Nike, Pepsi, and Rocket Mortgage.
- - Directed content calendar, video production, and a cross-functional team of 8.
- - Designed paid social campaigns generating $4.2M+ in brand activations and season ticket conversions.
Social Media Manager
National Basketball Association (NBA)
New York, NY
01.2020 - 01.2021
- - Managed league-wide content strategy for a global audience of 80M+ fans.
- - Produced All-Star and Finals campaigns generating 1.5B+ impressions.
- - Collaborated with partners like Nike, Beats by Dre, and Gatorade on influencer and digital activations.
- - Developed multimedia storytelling to highlight players, culture, and brand identity.
- - Supported league initiatives around mental health, diversity, and community engagement.
Global Social Media Manager
Forbes
New York, NY
01.2018 - 01.2020
- - Directed multi-channel growth strategy for Forbes Business, Forbes Under 30, and ForbesWomen.
- - Drove a 230% increase in digital reach and 1.2M+ new monthly followers.
- - Produced Forbes 30 Under 30 Live Digital Summit, generating 20M+ impressions and high-value sponsorships.
- - Collaborated with editorial and design teams to maintain consistent voice and brand tone.
- - Utilized performance analytics to optimize campaigns and audience engagement.
Social Media Manager
Nike
Beaverton, OR
01.2017 - 01.2018
- - Managed digital storytelling for Nike North America Lifestyle Division.
- - Led iconic product campaigns including Air Max Day and the Just Do It 30th Anniversary.
- - Partnered with athletes and influencers to generate 350M+ total views across major platforms.
- - Coordinated cross-department messaging to unify digital and in-store brand experiences.
- - Increased Nike App downloads by 40% through youth-driven engagement campaigns.
Education
Bachelors - Marketing
University of Oregon
Eugene, ORSkills
- Brand & Campaign Strategy
- Social Media Growth & Engagement
- Influencer Marketing
- Paid Media Optimization
- Analytics & Data Insights (Sprout, GA, Meta Suite)
- Leadership & Team Management
- Creative Direction & Video Production
- Community Building & Partnerships
- Excellent multitasking
- Critical thinking
- Attention to detail
- Audience engagement
Accomplishments
- - Directed campaigns totaling 3B+ impressions and $10M+ in media value.
- - Proven track record scaling digital communities and increasing brand loyalty for elite organizations.
Certification
Google Analytics Certification
Google Ads Certification
HubSpot Digital Marketing Certification
Meta (Facebook) Marketing Certification
SEO Certifications
Salesforce Marketing Cloud Certification
Timeline
Senior Social Media Manager
Detroit Lions
01.2021 - Current
Social Media Manager
National Basketball Association (NBA)
01.2020 - 01.2021
Global Social Media Manager
Forbes
01.2018 - 01.2020
Social Media Manager
Nike
01.2017 - 01.2018
Bachelors - Marketing
University of Oregon