Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Rodney D. Greenup, Sr.

New Orleans,Louisiana

Summary


Results-driven lending professional with comprehensive experience in residential and commercial financing. Strong focus on team collaboration, ensuring reliable support and adaptability to changing needs. Skilled in loan origination, credit analysis, and customer relationship management. Known for delivering high standards and achieving results in fast-paced environments.

Overview

53
53
years of professional experience
1
1
Certification

Work History

Commercial/Residential Counselor

Urban Housing Mortgage
01.2023 - Current


  • Maintained safe and supportive residential transaction environments for individuals, contributing to smooth transitions.
  • Developed strong relationships with Business owners and Homeowners through empathetic listening and compassionate communication strategies.
  • Developed and maintained relationships with homeowners and business owners to provide additional support services.

Loan Broker

G & G COMMERCIAL CAPITAL, LLC
09.2015 - Current
  • Secure financing for Investors' Real Estate, Business and Equipment Projects
  • Discussed financial options with clients and provided informed suggestions.
  • Developed and maintained courteous and effective working relationships
  • Worked with customers to understand needs and provide excellent service to secure more than $5,000,000 in commercial loans in 2024
  • Negotiated favorable terms for clients during transactions, maximizing their profits in both buying and selling scenarios.
  • Educated clients on various investment options, empowering them to make informed decisions about their financial futures.
  • Assisted clients in navigating complex regulatory requirements related to investments, ensuring compliance with all applicable laws.

Real Estate Broker

GREENUP & ASSOCIATES, LLC
03.2011 - Current
  • Key Objectives:
  • Managing, recruiting, listing and selling commercial and residential properties.
  • Sold 30 real estate properties owned by others in 2023-24
  • Established and developed real estate agency, driving recruitment and operational growth
  • Maintained up-to-date knowledge of local real estate trends, enabling informed decision-making for clients seeking new opportunities.
  • Worked closely with clients to facilitate appropriate loans, inspections and credit reports
  • Negotiated favorable terms for clients during property transactions, resulting in beneficial outcomes on both sides.

Adjunct Faculty Instructor

Southern University of New Orleans
01.2019 - 12.2020
  • Engaged 10-15 students per semester with insightful and compelling classroom discussion of topics relevant to Real Estate and Business Management coursework.
  • Developed and kindled professional relationships with students to better communicate and enhance instruction and encourage property acquisition
  • Identified academic strengths and obstacles and developed instructional techniques to accommodate different learning styles.
  • Advised students in academic matters to improve successful course completion.
  • Used exams, quizzes and assignments to assess student comprehension.

Associate Broker

D.M. GREENUP & SONS, INC.
01.1972 - 01.2011
  • Developed Property Management Procedures
  • Sales Associate responsible for sales of residential and commercial properties
  • Trained and developed new hires in company processes, Inventory availability, customer service and selling techniques
  • Educated associates on market trends and stayed up-to-date on Real Estate forecasts
  • Managed 300+ properties for property owners
  • Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.

Principal/Loan Broker

GREENUP LENDING,LLC
01.2001 - 01.2009
  • Mortgage Broker - Managed 10-20 loan originators servicing Louisiana lending
  • Offered financing for consumers seeking residential/commercial real estate loans
  • Consistently closed 14-18 Residential/Commercial real estate loans per month
  • Developed strong relationships with clients, earning their trust and loyalty through consistent communication and portfolio updates.
  • Cultivated a wide network of professional contacts, increasing referral business and expanding client base over time.

Education

MBA - Business And Managerial Economics

University of New Orleans
New Orleans, LA
12.1997

Bachelor of Science - Biological Sciences

Southern University And A & M College
Baton Rouge, LA
08.1971

Skills

  • Staff Management

  • Strategic planning

  • Budgeting

  • Financial Management

  • Coaching and mentoring

  • Contract Management

  • Mathematical calculations

  • Negotiation

  • Verbal and written communication

  • Sales and marketing

  • Business Development

  • Client advocacy

Affiliations

National Association of Realtors (NAR) (Realtor)

National Association of Real Estate Brokers (NAREB)

Louisiana Real Estate Commission (LREC) (Commissioner)

Certification

  • Certified Real Estate Brokerage Manager (CRB)
  • At Home With Diversity (AHWD)
  • e-Pro
  • Pricing Strategy Advisor (PSA)


Timeline

Commercial/Residential Counselor

Urban Housing Mortgage
01.2023 - Current

Adjunct Faculty Instructor

Southern University of New Orleans
01.2019 - 12.2020

Loan Broker

G & G COMMERCIAL CAPITAL, LLC
09.2015 - Current

Real Estate Broker

GREENUP & ASSOCIATES, LLC
03.2011 - Current

Principal/Loan Broker

GREENUP LENDING,LLC
01.2001 - 01.2009

Associate Broker

D.M. GREENUP & SONS, INC.
01.1972 - 01.2011

MBA - Business And Managerial Economics

University of New Orleans

Bachelor of Science - Biological Sciences

Southern University And A & M College

Similar Profiles

CREATE PROFILE
Rodney D. Greenup, Sr.