RODOLFO HERNANDEZ
Pembroke Pines,FL
Summary
Award-winning specialty pharmaceutical sales professional with a sustained record of top performance across psychiatry, neurology, long-term care, hospitals, health systems, and other complex healthcare markets. Neurocrine Catalyst Club winner and consistently ranked in the Top 20% since joining Neurocrine in March 2022. Brings prior field-training and leadership experience, strong business acumen, launch execution, strategic account planning, and cross-functional collaboration. Known for developing relationships, sharing best practices, mentoring colleagues, and translating market and clinical insights into measurable commercial results.
Overview
2
2
Languages
1
1
Certification
15
15
years of professional experience
Work History
Psychiatry Account Specialist | Long-Term Care Account Specialist
Neurocrine Biosciences
03.2022 - Current
- Delivered top-tier annual sales rankings: #11 in LTC (2022), #8 in Psychiatry (2023), #20 in Psychiatry (2024), and #5 in Psychiatry (2025). Earned Catalyst Club award 2025
- Expanded strategic psychiatry accounts across health systems, community mental health centers (CMHCs), and residency programs, engaging 221 healthcare providers, including 102 INGEZZA prescribers, while collaborating with MSLs and patient-access teams to strengthen TD education, patient identification, and treatment access.
- Ranked #4 in Zone volume growth in 2025; manager documented an NRx increase of 100 versus a decline of 94 for Austedo and above-Region/Zone execution on key activity measures.
- · Selected as Florida Regional Field Trainer; recognized for peer coaching, sharing best practices, and helping colleagues strengthen execution across territories.
- In LTC, grew prescriber base from 4 to 23, achieving 73% TRx growth within first 26 weeks of assignment.
- Advanced from Long-Term Care Account Specialist to Psychiatry Account Specialist after about one year, building on successful launch execution and account development.
- Delivered 100+ LTC in-services and 10 peer-to-peer programs; supported regional and national conferences to enhance clinical education and increase account engagement.
Account Manager, Long-Term Care
Sun Pharmaceuticals
03.2021 - 03.2022
- Managed and developed business across 188 LTC facilities, hospitals, and LTC pharmacies throughout Florida and Puerto Rico, engaging key stakeholders including prescribing HCPs, consultant pharmacists, medical directors, pharmacy directors, nursing leaders, and administrators to drive collaboration and growth.
- Ranked #2 for Ezallor Sprinkle and #11 for Kapspargo Sprinkle among 37 representatives, achieving 11.37% market-share growth and recognition in Circle of Excellence for exceptional performance.
- Led division in call attainment and execution of educational programs, averaging 15 programs per month and 16 calls per day to enhance provider engagement and support.
Business Account Manager (1099)
Progress Medical LLC
03.2020 - 03.2021
- Developed revenue streams for physicians, hospitals, and clinics through regenerative/wound-care products and diagnostic solutions, enhancing service offerings.
- Managed buy-and-bill processes, contracts, rebates, reorders, prior authorization, billing, and coding; supported 20+ contracted partners generating approximately $40K in monthly sales.
- Secured six PCR laboratory partnerships, generating approximately $10K in additional monthly revenue for each partnership.
Account Manager
The Roads Home Health
01.2020 - 03.2021
- Generated referrals from hospitals, physicians, senior communities, SNFs, and community partners, consistently meeting referral goals.
- Opened undeveloped areas and established referral relationships with hospitals and healthcare organizations, building collaborative networks with hospice, private duty, ambulance, and infusion partners to enhance service integration.
- Managed client accounts and maintained consistent communication with referral sources and care teams.
- Coordinated service plans to support patient needs and ensure timely follow-up.
- Monitored account activity to identify issues and resolve service concerns quickly.
Senior Business Territory Manager
Arbor Pharmaceuticals
01.2016 - 01.2020
- Increased specialty pharmaceutical sales by 20% year over year across cardiology, psychiatry, neurology, endocrinology, pain clinics, hospitals, and clinics.
- Ranked in Top 20% (#36 of 203) and consistently in Top 30% companywide; earned 15 Spot Awards for strategic development and exceeding sales goals.
- Served as Certified Field Trainer and Advanced Specialty Sales Trainer, contributing to peer development and organizational initiatives as East Area Leadership member.
Sales Representative
Nestlé USA
09.2011 - 01.2016
- Managed 62 accounts across four countries, driving over $7M in annual sales through effective product representation of 6,000+ items.
- Ranked in the Top 1% for five consecutive years; increased territory sales 166%, expanded the client base 35%, and grew direct sales by $13M plus $3.1M in incremental sales.
- Received prestigious awards including Sapphire Award, Plymouth Award, and Nestlé Purina Performance Award, recognizing exceptional sales achievements and community contributions.
Education
MBA -
Florida International University
Miami, FL05.2015
Bachelor of Arts - Communications
Lynn University
Boca Raton, FL2007
Skills
- Coaching and mentoring
- Sales strategy
- Clinical Pharmacology
- Market Access & Specialty Pharmacy
- Product Launches
- Market access
- KOL engagement
- Cross-functional leadership
- Business Analytics
- Veeva & Salesforce
- Customer relationship management
- Account administration
Accomplishments
- 2025 Catalyst Club winner at Neurocrine Biosciences; Top 20% performer since March 2022.
- Progressed from Long-Term Care Account Specialist to Psychiatry Account Specialist, expanding experience across LTC, psychiatry, neurology, CMHCs, health systems, and residency programs.
- Previously served as Certified Field Trainer, Advanced Specialty Sales Trainer, and member of East Area Leadership at Arbor Pharmaceuticals.
- Top 20% at Arbor Pharmaceuticals and Top 1% at Nestlé USA for five consecutive years, demonstrating sustained performance across multiple organizations.
- Experienced in peer mentoring, new-hire support, clinical education, P2P programs, strategic account planning, market access collaboration, and specialty pharmacy pull-through.
SELECTED LEADERSHIP & PERFORMANCE HIGHLIGHTS
2025 Catalyst Club winner at Neurocrine Biosciences; Top 20% performer since March 2022., Earned Catalyst Club award 2025, Received 15 Spot Awards, Sapphire Award, Plymouth Award, Performance Award, Superior Performance Award, Community Outreach Award, Nestlé Purina Performance Award
Certification
Florida 2-15 Insurance License | Veeva | Salesforce CRM
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Psychiatry Account Specialist | Long-Term Care Account Specialist
Neurocrine Biosciences
03.2022 - Current
Account Manager, Long-Term Care
Sun Pharmaceuticals
03.2021 - 03.2022
Business Account Manager (1099)
Progress Medical LLC
03.2020 - 03.2021
Account Manager
The Roads Home Health
01.2020 - 03.2021
Senior Business Territory Manager
Arbor Pharmaceuticals
01.2016 - 01.2020
Sales Representative
Nestlé USA
09.2011 - 01.2016
MBA -
Florida International University
Bachelor of Arts - Communications
Lynn University