Summary
Overview
Work History
Education
Skills
Websites
Related Experience
Timeline
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Rodra Burruss

New York,NY

Summary

Compassionate and experienced writer who is passionate about crafting dynamic stories that are rich in culture with innovative insights about the world beyond my back door. Currently traveling through Central America with plans to embark on Africa 2024!

Overview

7
7
years of professional experience

Work History

Human Resources Manager

Steps On Broadway
12.2021 - 09.2023
  • Maintained payroll and benefits for employees through utilizing Quickbooks, Mindbody, and Tricor software systems
  • Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
  • Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.
  • Facilitated onboarding sessions and on-the-job training for new hires.
  • Distributed employee engagement surveys to identify areas of improvement.
  • Collaborated with legal and compliance teams to review paperwork for new training processes.
  • Liaised between multiple business divisions to improve communications.

Editor

Photodom
07.2021 - 05.2022
  • Provided creative and constructive editorial feedback to writers to improve article and story writing.
  • Acquired in-depth knowledge of content areas to provide effective edits.
  • Utilized SEO techniques to optimize content for search engine rankings.
  • Conducted meetings with staff members to collaborate on ways to increase readership.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Verified reference sources to verify dates, facts and statistics.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Selected and edited photos for use in diverse projects.

Blog Writer

Photodom
08.2020 - 07.2021
  • Imagined creative and exciting topics to write regarding black film photographers in Brooklyn and the New York City area.
  • Edited and create layouts for new articles and features.
  • Posted regularly on the Exposure blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
  • Interviewed photographers and adjacent artists for editorial profiles
  • Developed and pitched story ideas.
  • Studied and researched current news and trends inside the film photography universe.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Managed competing deadlines with efficiency.
  • Implemented SEO strategies to optimize web content for search engines.

Business Manager

Trish McEvoy-Saks Fifth Avenue
08.2016 - 02.2020
  • Exceeded personal and company goals within an inter-sell environment, encompassing all Fragrance and Beauty counters. Developed brand to exceed LY by 63% and is 113% above current season plan.
  • Email Marketing: Wrote engaging and personalized copy that aligned with beauty and fashion trends. Generated 41% CTOR and 35% CTR.
  • Utilized specialized software to implement market research strategy for each quarter. Continual research of competitive market and observance of clientele feedback.
  • Provided an elevated customer experience to generate a loyal clientele.
  • Maintained a continual education of cosmetic business as a whole, focusing on the multitude of brands within the store and online, upcoming color trends and techniques, and knowledge of beauty gurus of social media fame.
  • Communicated with vendors regarding inventory in regards to back order availability, future inventory and special orders.
  • Developed events the counter and the department as a whole.
  • Trained fellow employees with up to date seminars to generate passionate brand support within the Beauty Department.

Education

Bachelor of Arts - English

University of Pittsburgh
Pittsburgh, PA
04.2012

Skills

  • Story Delegation and Collaboration
  • Copywriting, Editing and Review
  • SEO Principles
  • Project Management
  • Website Copy
  • Promotional Planning
  • Production Deadlines
  • Social Media Content Writing
  • Empathic Interviewing Style
  • Effective Photography
  • Staff Recruiting
  • Microsoft Office
  • Google Analytics
  • Ahrefs Analytics
  • Wordpress
  • Canva
  • Adobe Creative Suite
  • Strategic Research Capabilities

Related Experience

Video Testimony Interviewer at C3 Church in NYC

Photographer at C3 Church in NYC

Writing Intern at Pittsburgh Cultural Trust

Countries Visited: England, Italy, Belize


Timeline

Human Resources Manager

Steps On Broadway
12.2021 - 09.2023

Editor

Photodom
07.2021 - 05.2022

Blog Writer

Photodom
08.2020 - 07.2021

Business Manager

Trish McEvoy-Saks Fifth Avenue
08.2016 - 02.2020

Bachelor of Arts - English

University of Pittsburgh

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Rodra Burruss