Roe Campa
New York,NY
Summary
Proven track record for identifying inefficiencies and providing solutions. Creating a successful workflow process from inception to completion. Known for fostering team collaboration providing structure and support for all external and internal teams.
Overview
18
18
years of professional experience
Work History
Senior Project Manager
Barkbox
New York, NY
03.2020 - 02.2026
- Managed and developed the process for all creative marketing, photography and asset creation. Coordinated with the photo team, art directors, designers, creative, (dog) talent, as well as overseeing the budget, and negotiating contracts.
- Owned all meetings to appropriately prioritized and delegated workload by assessing the scope of work based on complexity, goals, bandwidth, and resources available. .
- Managed creation of evergreen content, marketing initiatives and brand licensing at a high volume. Overseeing 35+ creative projects at one time.
- Liaison for all licensing and brand partnerships, ensuring alignment with brand identities to establish trust to deliver cohesive, goal-driven campaigns. Including partnerships with Yeti, Fi Collar, Paw Blanket. Licensing partnerships included Disney, Netflix, Target, WB among others.
- Streamlined operations by evaluating and optimizing vendor capabilities to enhance workflow efficiency. This included implementation, creating processes, and onboarding.
- Experienced with project management systems such as Monday.com, Basecamp, Asana, Trello, and Jira.
- Established and maintained healthy relationships across all departments to ensure efficiency, support, and integrity for all projects.
Director of Creative Services and Production
Martini Media Network
02.2011 - 02.2020
- Managed an Account Management team of six across a variety of verticals including Lifestyle and B2B brands.
- Implemented processes to establish and maintain an efficient production cycle. This reduced the production cycle from 3 to 5 days to 1 to 2 days.
communication. - Created and established the process for presenting reports reviewing insights and results to clients.
- Identified potential issues and provided strategic solutions for both
internal and external stakeholders.
Campaign Manager
TechTarget
08.2008 - 02.2011
- Responsibilities included collecting deliverables, implementing optimizations, and providing robust reporting to clients.
- Accountable for managing all advertising campaigns from inception to completion.
- Implemented media schedules and optimized media strategy based on performance and learnings.
Skills
- California State University, Chico
- BA Communication Studies, 2008
- Major: Organizational Communication
- Minor: Marketing
Timeline
Senior Project Manager
Barkbox
03.2020 - 02.2026
Director of Creative Services and Production
Martini Media Network
02.2011 - 02.2020
Campaign Manager
TechTarget
08.2008 - 02.2011