ROGER BERNARDINO
New York City Metropolitan Area,NJ
Summary
Revenue operations executive specializing in early-stage B2B/D2C scaling from $0 to $10M ARR. Personally generated $25M+ in enterprise revenue across DoD/Government (USAF, Navy, Army), Fortune 500 retail (Nike, Tapestry, Fossil Group), and hospitality sectors through strategic partnerships and complex multi-stakeholder sales. Architected complete GTM strategy at 1Huddle, driving growth to $10M ARR and 2.5M+ global users across 50 countries. Active investor and advisor in sports tech, health, and performance companies, including Aston Martin F1, Eight Sleep, Avelo, and rythm health through 51Ventures partnership and direct investments.
Overview
11
11
years of professional experience
Work History
Chief Strategy Officer, Board Advisor
1Huddle
01.2015 - 01.2025
- Architected and executed a complete GTM strategy, scaling the company from $0 to $10M ARR over a 10-year tenure through enterprise sales, strategic partnerships, and market expansion initiatives
- Personally generated $25M+ in total revenue by building and closing strategic accounts across multiple verticals including DoD/Government (USAF, Navy, Army), Fortune 500 Retail (Nike, Tapestry, Fossil Group), Hospitality (TAO Group, Loews Hotels), Service Workforce (Aramark, Sodexo, Paradies Lagardere), and Entertainment (MSG, SoFi Stadium, Choctaw Casinos)
- Implemented B2B2C growth strategy that expanded global user base to 2.5M+ users across 50 countries and 4 continents, creating network effects that accelerated enterprise adoption and retention
- Led cross-functional revenue operations including sales process optimization, customer success frameworks, pricing strategy, and go-to-market playbook development for new verticals and international markets
- Established strategic partnerships with Fortune 500 enterprises and government agencies, navigating complex procurement processes and multi-stakeholder sales cycles averaging 6-18 months
- AI-powered gamified assessment and workforce development platform serving global enterprises and government agencies.
Founding Employee - Director of Business Development
Pixafy
04.2014 - 12.2015
- Joined as founding employee and built business development function from ground up, establishing sales processes, client acquisition strategies, and partnership frameworks for early-stage technology services firm
- Developed and executed client acquisition strategy targeting enterprise companies requiring custom software development and strategic IT consulting, establishing repeatable sales methodology and qualification frameworks
- NYC-based technology partner providing custom software development and strategic IT solutions for high-scale, high-availability projects.
Education
Bachelor's Degree - International Business
Ramapo College of New Jersey
New Jersey06.2012
Skills
- Go-To-Market Strategy
- Revenue Operations
- Enterprise Sales (B2B/B2C)
- Strategic Partnerships
- Early-Stage Scaling ($0-$10M)
- Venture Capital & Advisory
- Cross-Functional Leadership
- SaaS Business Models
- International Expansion
- CRM Management
- AI Implementation
ADDITIONAL INFORMATION
English (Native)
Portuguese (Full Professional)
Spanish (Professional Working)
French (Limited Working)
INVESTMENT & ADVISORY EXPERIENCE
- 51Ventures - Venture Partner - May 2025 - Present
- Early-stage venture capital firm backing sports, health, performance, and consumer brands with blended capital solutions.
- Partner with early-stage ventures providing both venture capital and private credit solutions, including venture debt, factoring, and revenue-based financing to portfolio companies such as Aston Martin F1, Avelo, It's Skinny, and Flex Watches
- Advise portfolio companies on go-to-market strategy, revenue operations, enterprise partnerships, and growth initiatives, leveraging 15+ years of operational GTM experience
- Evaluate investment opportunities across sports tech, human performance, nutrition, and consumer goods sectors with a focus on founder-market fit and scalable business models
- Aston Martin F1 Team - Investor, Minority Owner - Oct 2025 - Present
- Minority ownership stake in Formula 1 racing team competing in the FIA Formula One World Championship, representing investment in elite sports performance and global brand expansion
- Avelo Running - Investor & Advisor - Nov 2025 - Present
- Provide strategic guidance on GTM strategy and enterprise partnerships for smart running shoe with integrated coaching technology designed to optimize running performance and injury prevention
- Rythm health - Investor & Advisor - Sep 2024 - Present
- Advise on customer acquisition strategy and D2C growth initiatives for a non-invasive monthly blood tracking platform serving the health, fitness, and performance monitoring market
- Eight Sleep - Investor - Jan 2020 - Present
- Early investor in the world's first sleep fitness company using innovative technology and data science to personalize sleep optimization, supporting category creation in the emerging sleep tech market
- It's Skinny - Seed Investor, Advisory Board Member - Mar 2020 - Present
- Seed investor and advisory board member for low-carb pasta alternative made from Konjac plant, advising on retail distribution strategy, D2C growth, and brand positioning in health-conscious consumer market
- 500 Startups - Batch 15 - Founder, Sales Huddle - Dec 2015 - Feb 2016
- Selected for the competitive 500 Startups accelerator program (Batch 15) with Sales Huddle, an enterprise training and consulting platform serving sports and business organizations globally
- Participated in an intensive growth-focused curriculum covering customer acquisition, product-market fit, fundraising, and scaling strategies for B2B SaaS companies
Timeline
Chief Strategy Officer, Board Advisor
1Huddle
01.2015 - 01.2025
Founding Employee - Director of Business Development
Pixafy
04.2014 - 12.2015
Bachelor's Degree - International Business
Ramapo College of New Jersey