Roger Hudson

Thirty-eight years of experience in the livestock industry including twenty-five years in livestock marketing, sales, procurement, and customer service. Ten years’ experience in risk management using the futures markets, including three years as a licensed commodity broker and four years as a business manager. Twelve and a half years experience in developing and implementing cow-calf health and management improvement programs. Over one and a half years as national sales manager developing and maintaining key accounts for livestock support products. Included in this experience have been: Thirty-seven years of working with customers, building relationships, addressing their needs, solving and servicing complaints and finding solutions to their problems. Eight years working with ranchers and feedyards to develop information feedback systems. Four and a half years working with Cargill’s Sharing Total Added Value (STAV) alliance program for cow-calf operators. Speaker at the Texas A&M Extension Service’s “Beef Quality Assurance (BQA)” programs, the Luling Foundation’s “Beef Improvement Seminar”, Texas Christian University’s Ranch Management Institute “Bull Selection Seminar” and a guest lecturer for TCU’s Ranch Management Program. Three and a half years serving as administrator of value-added health programs for calves. Speaker for the Nevada Cattlemen’s Association, the New Mexico State Bull Test Center at Tucumcari, New Mexico and at the Natchitoches, Louisiana Cattlemen’s meetings addressing the improvement of calf crop immunities. Two years as Operations Manager at Cactus Feedyard managing all aspects of the feedyard through 6-line managers and 4 foreman and approximately 50 additional employees. Two years as Sales and Marketing Manager for Carmel Industries Livestock Division developing and maintaining key accounts for livestock marker products. Four and a half years as Business Manager at Riverby Land and Cattle Co. procuring cattle, developing key customer accounts, building relationships with suppliers and building a team atmosphere for the management personnel that were in place.

• National Beef Cattlemen’s Association
• Texas and Southwest Cattle Raisers Association

• Assistant General Manager-Operations Manager, Cactus Feedyard, Cactus, Texas, 05/2022 - 03/2024, Managed daily operations at Cactus Feedyard – 75,000 head capacity. Managed and presided over 60 employees, including 6-line managers and 4 foremen. Oversaw the management of 5 departments, including the feed mill, feed delivery, cattle department, yard repair and maintenance and the office staff. Independently managed Early Settlers grow yard, a 3,500 head capacity facility.
• Project Management and Sales, Bass Roofing and Restoration, Fort Worth, Texas, 10/2021 - 05/2022, Sale roofing systems to both residential and commercial customers and project manage the installation of roofing systems. Select marketing events for the company to participate in, coordinate and organize the space for the booth and manage the event process from start to finish.
• Owner, Roger Hudson Cattle Co., Fort Worth, Texas, 07/2003 - 05/2022, 2008 to 2022; Ranch marketing research and development, consulting, and volunteering at the Mission Central. Beef cattle production. 2003 to 2008; Served as Cargill Cattle Feeders Livestock Procurement representative in East and South Texas. Built relationships with cow-calf producers to purchase calves that can be aged and sourced verified. Gave performance feedback data to the ranchers and work to improve the management of calves based on animal health and genetic performance. Procurement included approximately 22,000 to 27,000 head of calves in these programs annually. Became Cargill’s largest procurement person for “aged and source verified calves” in 2006 and 2007. Other responsibilities include general livestock procurement for the region; evaluating livestock quality, making purchases, coordinating delivery of purchased cattle, and served as the auditor for age verification. Represented Cargill at the Texas A&M Extension Services Beef Quality Assurance (BQA) regional meetings.
• Sales, Fincher’s White Front Western Store, Fort Worth, Texas, 03/2016 - 10/2021, Retail sales and service mainly in the boot department. Insuring boots are fitted properly, inventory and stocking.
• Business Manager, Riverby Land and Cattle Co., Telephone, Texas, 04/2011 - 08/2015, Responsible for the procurement and sales of cattle grazed and fed at the ranch. Raised Wagyu cross cattle. Did the annual and monthly business plans and budgets. Designed and implemented a livestock record keeping program. Solicited and built relationships with cattle grazing and feeding customers, suppliers of feedstuffs, chemicals, fertilizer and seed. Developed the cattle feeding division, hired consulting nutritionist and worked with this nutritionist to ensure balanced rations were fed and daily gain goals achieved economically, procured quality feedstuffs, and the grazing and feeder cattle for both Riverby Land and Cattle and its customers. Marketed cattle that were ready to sell. Performed risk management using the futures markets for company-owned cattle and feedstuffs. Built functional teams out of previously segmented departments and personnel.
• Sales and Marketing Manager, Livestock Division, Carmel Industries, Montreal, Quebec, 06/2009 - 04/2011, Responsible for all national and international sales of livestock products. Worked with key distributor accounts selling livestock marker products while building relationships with the current customer base. Handled all customer services complaints and issues. Through the sales and marketing plan and techniques I developed, increased sales from $75,000 to $800,000 per year. Developed new markets in England resulting in an increase in sales of over $300,000 a year.
• Sales Representative, Research and Development Coordinator, Vann-Roach Cattle Company, Fort Worth, Texas, 10/1996 - 07/2003, Worked with Cargill Cattle Feeders on informal feedback data to cow-calf operators (STAV). Owned personal stocker calves and fed cattle. Developed management system to track and coordinate the delivery, hauling and billing of cutting horse lease calves which handles approximately 40,000 head of cattle per year. Responsible for soliciting and for order buying and country cattle purchasing. Developed new market areas. Researched new market techniques and customers that resulted in a 30% increase in country cattle sales. In 2002 & 2003 purchased over 50,000 head of cattle each year for feedlot customers directly from ranchers. Used futures markets for basis trades.
• Vice President of Superior Productions, Advertising Manager, Administrator of Value-Added Health Programs, Superior Livestock Auction, Fort Worth, Texas, 07/1992 - 01/1996, Helped design and manage Superior's Value-Added Health Programs. Creator and producer for interactive television broadcasts dealing with livestock industry issues such as improving herd health at the cow-calf level and injection site blemishes. Speaker at numerous seminars. Developed, promoted and evaluated the effectiveness of health programs designed to enhance livestock marketing. Billed and collected accounts receivable for livestock deliveries, advertisements and enrollment fees. Solved disputes between buyers, sellers and sales representatives. Developed and implemented a computer program to trace the cattle in health programs and to analyze their effectiveness and added value.