Summary
Overview
Work History
Education
Skills
Websites
Certification
Activities & Accomplishments
Timeline
Generic
Rola B. Saleh

Rola B. Saleh

Copywriter
Beirut

Summary

Sales and UX Copywriter with 2 years of building brand awareness and converting casual browsers into loyal customers. Graduate of Alex Cattoni's copywriting academy and Susan Reoche UX website copywriting and holding 2 degrees in English literature and business to weave in compelling brand narratives. Skilled professional with core strengths in engaging ads, effective sales pages and SEO keyword website optimization. Proficient at cultivating and retaining key client relationships and business partnerships.

Overview

18
18
years of professional experience
28
28
years of post-secondary education
6
6
Certifications
4
4
Languages

Work History

Freelance Copywriter

Rola A. Saleh Copy
1 2022 - Current
  • Copy edited sales email sequence and generated $10K+ in sales and 93 signups showcasing expertise in driving revenue through strategic email marketing.
  • Crafted marketing copy and blog posts and website copy based on overall marketing objectives for luxury brands like Valor collective UK, Avon, mindset coaching, and clean energy clients.
  • Ghostwrote for CEOs and build yearly content strategy for Sigma Cylinders ensuring consistency in brand messaging across multiple channels by adhering to established style guides and tone standards
  • Supported SEO initiatives and revamped Avon KSA's website and +1000 product descriptions in both English and Arabic to increase conversion through strategic strategic keyword incorporation in web content, driving organic traffic growth

Editor & Content Writer

A&B Advisory & Business Company
09.2019 - 12.2020
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Optimized web content with marketing strategies to drive traffic and enhance online visibility of publications by 10%.

Part-Time Marketing & Sales Specialist

Arnous Group
03.2016 - 05.2019
  • Worked closely with marketing teams to develop targeted campaigns that supported sales initiatives which increased furniture sales by 15%.

Customer Service & BackOffice Forex Specialist

Blom Bank
03.2006 - 10.2010
  • Directed customers' accounts and sold Visa cards and banking saving plans
  • Handled Foreign Exchange Operations in Headquarters' Back-office department with foreign banks.

Education

Master's in English Language & Literature - English Literature

Lebanese University
Beirut, Lebanon
09.2021 - 01.2024

Bachelor of English Language & Literature -

Lebanese University
09.2017 - 06.2020

Bachelor of Business Administration -

American University of Beirut
Beirut, Lebanon
09.2001 - 02.2024

Skills

    Certification

    Susan Reoche 'Beyond Web copy': UX Copywriting Certificate

    Activities & Accomplishments

    • Essay Writing, Won the 2nd place in Essay competition on Women's Day
    • Environmental conservation and sustainability advocate
    • Art, creative at visualizing website design
    • Hiking
    • Creative writing
    • Travel

    Timeline

    Master's in English Language & Literature - English Literature

    Lebanese University
    09.2021 - 01.2024

    Editor & Content Writer

    A&B Advisory & Business Company
    09.2019 - 12.2020

    Bachelor of English Language & Literature -

    Lebanese University
    09.2017 - 06.2020

    Part-Time Marketing & Sales Specialist

    Arnous Group
    03.2016 - 05.2019

    Customer Service & BackOffice Forex Specialist

    Blom Bank
    03.2006 - 10.2010

    Bachelor of Business Administration -

    American University of Beirut
    09.2001 - 02.2024

    Freelance Copywriter

    Rola A. Saleh Copy
    1 2022 - Current

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