Ron Cygnarowicz
Wake Forst,NC
Summary
Accomplished entrepreneurial executive with 20+ years of experience in CEO, VP and CRO roles, adept at driving growth in diverse industries such as SaaS, AI, Machine Learning, MarTech, Mobility, and Healthcare. My career spans VC-backed startups to private equity firms, demonstrating flexibility and a keen ability to adapt and thrive in various sectors. I specialize in nailing product-market fit, setting vision, transforming sales strategies, and leading teams to achieve excellence in B2B, B2G, SMB, and enterprise environments.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Fractional Chief Revenue Officer / VP Sales/ CEO/ Consultant / Coach /Advisor
Revenue Labs
04.2023 - Current
- Leading and coaching growth initiatives for B2B/B2G SaaS organizations across multiple sectors, including MartTech, AI, Non-profit software, and Health Technology, focusing on coaching, general leadership, management, product, HR, sales, marketing and strategy refinement, and operational scalability
- Implementing and coaching around operational systems, product/market fit, sales, marketing and CX processes for efficiency and accuracy
- Executing tailored sales and growth training programs, enhancing team capabilities and performance.
Vice President of Sales
Netsertive
01.2021 - 01.2023
- As Head of Sales and a key executive at Netsertive, a leading marketing technology company, I played a pivotal role in refining our product-market fit and championing the adoption of our innovative hyperlocal AI/ML-driven digital advertising technology
- My focus was on enhancing our offerings to meet clients' dynamic needs, particularly in the automotive OEMs, multi-location home goods, major retail, and franchise sectors (a new focused vertical)
- Under my leadership, we solidified Netsertive's position as a frontrunner in the digital marketing MarTech space, delivering expert professional services and cutting-edge solutions.
Chief Revenue Officer & Board Member
Ford Motor Company (TransLoc Acquired Jan 2018)
01.2018 - 01.2021
- In my capacity as Chief Revenue Officer & Board Member at TransLoc, a subsidiary of Ford Motor Company / Ford Smart Mobility, I played a pivotal role in integrating TransLoc into Ford's overarching Smart Mobility vision
- My responsibilities extended beyond traditional CRO leadership, involving M&A (merging two additional competitors with TransLoc), and strategic guidance across B2C and B2G markets internationally
- I spearheaded diverse teams, encompassing strategy, sales, marketing, communications, policy, implementation, hardware product/engineering, and customer success
- This role demanded extensive collaboration with Ford's executive leadership and cross-functional teams globally, aligning and advancing Ford's mobility initiatives
- Our collective efforts spanned various services, including AI routing and logistics products for public transportation ride-sharing, NEMT, e-mobility, e-scooters, and autonomous vehicle technologies.
Head of Sales & Marketing
Ford Motor Company (TransLoc Successfully Acquired Jan 2018)
01.2016 - 01.2018
- Achieved Successful Acquisition by Ford Motor Company in January 2018
- As Head of Sales & Marketing at TransLoc, I was pivotal in steering the company's expansion into new market segments, thereby more than doubling our growing our client base and revenue streams in just 18 months
- My leadership and knack for discovering product market fit within a new B2G verticle was key in the adoption and implementation of AI and data analytics within public transportation solutions, markedly boosting operational efficiency and client satisfaction
- Under my direction, TransLoc not only expanded its market presence but also reinforced its reputation as an innovator in higher ed, corporate, and public transit technology
- This period was marked by strategic partnerships and the development of groundbreaking solutions that anticipated and addressed the evolving needs of private and public mobility.
CEO / Principal (Contracted Executive)
RedTeam Consulting
01.2015 - 01.2018
- Contract Executive Leader, Sales Manager, and Coach for multiple clients, including the executive recruiting and Cyber Security/ IT industry.
Senior Sales Executive
Service Express
01.2010 - 01.2015
- Established a brand new regional territory, rapidly growing the client base and revenue in the contract IT and data center services Break/fix insurance sector
- Developed and executed a robust sales and customer retention strategy, focusing on selling high-value enterprise B2G (Sled) and B2B contracts.
Venture Capital / Private Equity, Entrepreneur in Residence
Hampshire Corp
01.2006 - 01.2012
- Employed mentored by celebrated serial entrepreneur and investor, Mr
- Ron Morris (Ernst and Young Entrepreneurial Lifetime Achievement Recipient)
- My role encompassed investment analysis, due diligence, board advisory positions, and interim executive roles for Mr
- Morris' Pre-seed, Seed, Series A private equity/VC firm.
CoFounder / Chief Executive Officer of Purestart Energy (Acquired)
Hampshire Corp
01.2009 - 01.2011
- As cofounder, I led venture fundraising and managed a small team of 10 employees and contractors team for product development, marketing, sales, and distribution of a unique caffeine-free energy supplement/ drink
- The B2C brand was acquired in 2011.
CEO / American Entrepreneur (Hampshire Corp Company)
Hampshire Corp
01.2008 - 01.2010
- The American Entrepreneur (TAE) was a business talk radio program for entrepreneurs and business owners across the country
- TAE grow from one show, heard 3 hours each week on one station to: a 24 hour terrestrial and internet broadcast station; 6 entrepreneurial and business-oriented shows and hosts; 15 syndicated stations; 30% year-over-year revenue growth, and hundreds of thousands of listeners across all channels.
Vice President of Sales and Marketing (digital advertising & marketing agency)
Novaurora Inc (Acquired)
01.2002 - 01.2006
- Head of Sales, Marketing and Customer Service for Pittsburgh based Interactive and Digital Marketing Agency
- Acquired by Fitting Group in 2006.
Education
B.S. - Neuroscience/ Chemistry
University of Pittsburgh
Executive Education - Commercializing Technology, Entrepreneurship
Carnegie Mellon University - Tepper School of Business
Skills
- Executive Management
- New Market Expansion
- Mergers & Acquisitions (M&A)
- P&L Management
- Target Market Selling
- Sales Strategy
- Sales Leadership
- Contract Negotiation
- Compensation
- Sales Processes
Websites
Certification
- Business Analytics - Wharton Executive Education
- Leadership - University of Michigan - Stephen M. Ross School of Business
- Sales Trainer Certification - Optimum Business Development
- Sales Training - Sandler
- MEDDPICC Sales Certification - MEDDICC
- Challenger Sales Method Training - Challenger
- SPIN Sales Training - SPIN sales
- Emergency Medical Technician (EMT) - Specialist - University of Pittsburgh
Honors Awards
40 under 40 - Triangle Business Journal
Timeline
Fractional Chief Revenue Officer / VP Sales/ CEO/ Consultant / Coach /Advisor
Revenue Labs
04.2023 - Current
Vice President of Sales
Netsertive
01.2021 - 01.2023
Chief Revenue Officer & Board Member
Ford Motor Company (TransLoc Acquired Jan 2018)
01.2018 - 01.2021
Head of Sales & Marketing
Ford Motor Company (TransLoc Successfully Acquired Jan 2018)
01.2016 - 01.2018
CEO / Principal (Contracted Executive)
RedTeam Consulting
01.2015 - 01.2018
Senior Sales Executive
Service Express
01.2010 - 01.2015
CoFounder / Chief Executive Officer of Purestart Energy (Acquired)
Hampshire Corp
01.2009 - 01.2011
CEO / American Entrepreneur (Hampshire Corp Company)
Hampshire Corp
01.2008 - 01.2010
Venture Capital / Private Equity, Entrepreneur in Residence
Hampshire Corp
01.2006 - 01.2012
Vice President of Sales and Marketing (digital advertising & marketing agency)
Novaurora Inc (Acquired)
01.2002 - 01.2006
B.S. - Neuroscience/ Chemistry
University of Pittsburgh
Executive Education - Commercializing Technology, Entrepreneurship
Carnegie Mellon University - Tepper School of Business
Similar Profiles
Nick PoteatNick Poteat
Chef at White Labs Inc. | White Labs Kitchen & TapChef at White Labs Inc. | White Labs Kitchen & Tap
MEKELL JILESMEKELL JILES
Principle Mechanical Engineer at Resonado Labs/Frontier Audio LabsPrinciple Mechanical Engineer at Resonado Labs/Frontier Audio Labs
Somnath MukherjeeSomnath Mukherjee
Sales Manager at APCER Labs Pvt. Ltd. and ADCER Labs Pvt. LtdSales Manager at APCER Labs Pvt. Ltd. and ADCER Labs Pvt. Ltd
AMBER CRAWFORDAMBER CRAWFORD
Phlebotomist II at Quest Diagnostics, Patient ServicesPhlebotomist II at Quest Diagnostics, Patient Services
Jonathan MowbrayJonathan Mowbray
Technical Writer at Sparksoft CorpTechnical Writer at Sparksoft Corp