Ron Powell
Atlanta,GA
Summary
Healthcare Business Development professional with 15+ years of experience building enterprise pipeline, developing strategic partnerships, and driving revenue growth within revenue cycle management and healthcare technology. Proven success selling into integrated delivery networks (IDNs), health systems, academic medical centers, and hospital executives through strategic outbound engagement, executive relationship building, and account-based growth initiatives. Experienced leveraging HubSpot, Salesforce, LinkedIn Sales Navigator, CRM automation, AI-assisted research, and data-driven prospecting to improve pipeline quality, personalize enterprise outreach, and accelerate customer acquisition.
Overview
1
1
Certification
15
15
years of professional experience
Work History
Business Development & Sales Executive
IVita Financial
07.2019 - 07.2025
- Increased company revenue by 35% year-over-year through strategic business development initiatives.
- Generated over $3 million in new revenue via targeted outbound sales campaigns.
- Developed prospecting strategies that boosted qualified opportunities by 125% with a 38% conversion rate.
- Executed tailored outreach to hospital executives and revenue cycle leaders.
- Collaborated on account-based marketing strategies to enhance customer engagement.
- Leveraged HubSpot, Salesforce, LinkedIn Sales Navigator, and AI-assisted tools for efficiency.
- Identified growth opportunities within existing customer organizations to drive expansion.
- Initiated contact with prospects through email campaigns and cold calls for lead generation.
Vice President, Marketing & Business Development
Alltran Health
10.2015 - 06.2019
- Developed strategic outbound initiatives targeting hospitals and health systems.
- Secured pilot partnership with Grady Health System, enhancing collaboration.
- Closed organization’s largest ebo contract valued at $1 million.
- Built channel partnerships that generated new revenue opportunities.
- Conducted executive presentations and discovery meetings to drive engagement.
- Collaborated across sales, marketing, and operations to align strategies.
Regional Director, Inside Sales
MedAssets (FinThrive)
12.2012 - 10.2015
- Managed $15.5 million healthcare account portfolio, ensuring profitability and client satisfaction.
- Drove acquisition of new logos and expanded existing accounts to increase market share.
- Established strategic partnerships with hospital networks through executive relationship development.
- Conducted cold calls to generate leads and enhance client outreach.
Product Account Manager
MedAssets (FinThrive)
02.2010 - 12.2012
- Managed strategic healthcare technology accounts for MDA's charge integrity tools, driving significant revenue growth.
- Promoted to senior product account manager due to outstanding performance and results.
- Supported high profile providers with over $250 million NPR.
- Facilitated renewals and identified expansion opportunities to enhance client relationships.
- Acted as subject matter expert on charge integrity and claims tools, providing valuable insights.
Education
Bachelor of Business Administration - Marketing
Kent State University
Skills
- Enterprise Business Development
- Healthcare Technology
- Account-Based Marketing (ABM)
- Outbound Prospecting
- Enterprise Sales
- Go-to-Market Strategy
- Pipeline Generation
- Strategic Partnerships
- Healthcare Revenue Cycle
- CRM Automation
- HubSpot
- Salesforce
- LinkedIn Sales Navigator
- AI-Assisted Prospect Research
- Sales Enablement
- Executive Relationship Building
- Demand Generation
- Sales & Marketing Alignment
- Workflow Optimization
- Revenue Growth
Certification
- HFMA Certified Revenue Cycle Representative (CRCR)
- National Association of Healthcare Services Executives (NAHSE)
Timeline
Business Development & Sales Executive
IVita Financial
07.2019 - 07.2025
Vice President, Marketing & Business Development
Alltran Health
10.2015 - 06.2019
Regional Director, Inside Sales
MedAssets (FinThrive)
12.2012 - 10.2015
Product Account Manager
MedAssets (FinThrive)
02.2010 - 12.2012
Bachelor of Business Administration - Marketing
Kent State University