Ronica Copes

Developed and implemented effective communication marketing strategies to promote fundraising events, organizational awareness, and drive community engagement. Collaborated with cross-functional teams to create content, manage campaigns, and ensure consistency in messaging.

• Boosted company awareness of target donor demographics via social media, print ads, and email campaigns.
• Completed project milestones while consistently meeting and exceeding established deadlines.
• Implemented optimal solutions to meet scheduling objectives, as well as meet donor preferences.
• Created engaging and successful marketing and web copy that resulted in increased sponsorship.
• Proofread marketing content ahead of printing to eliminate errors.
• Organized event calendar and coordinated campaigns around major events.

Partnered with key stakeholders to create media releases and create internal and external corporate communications. Met with customers, media, and internal experts to increase overall engagement with Canon Solutions America through all communications channels.

• Promoted brand awareness through news items, press releases, and feature articles through PR tools.
• Interacted daily with key mainstream consumer, lifestyle, and trade media.
• Created and coordinated PR strategies for upcoming product launches, trades shows and press tours.
• Collaborated with internal product team to coordinate advertisements and promotions.
• Identified customer needs through market research and analysis.

Managed communication strategies to stimulate customer engagement and elevate the brand profile.

• Developed and managed social media content for products and services, resulting in 50% increase in followers and engagement across multiple platforms.
• Initiated and executed marketing campaigns that increased website traffic and generated leads.
• Composed and disseminated written and visual content via social media channels and websites.
• Prepared marketing copy, images, videos, and emails, to showcase company products.
• Created and distributed engaging brochures and flyers to promote upcoming specials and events.
• Met with vendors to assess products, inquire about services, and negotiate pricing.

Led key projects for multiple product lines and ensured the product lines were developed in accordance with the licensor’s product aesthetic, contractual definitions, and brand strategy.

• Maintained consistent visual merchandising standards to highlight
  product features, attract customers and boost sales.
• Researched and identified new opportunities for product and brand
  development.
• Ensured proper setup of visual displays for trade shows and other industry events, as well as responded to inquiries from buyers and other attendees.
• Maintained database to timely ascertain customer, vendor, and project status information

Created and disseminated internal communications for approximately 20,000 healthcare employees across nineteen hospitals. Coordinated all communication activities to ensure consistency in messaging across
various platforms.

• Met with cross-functional teams and subject matter experts to gather information needed to develop learning tools, reference guides, SOP’s, flyers, and other essential communications.
• Interpreted complex technical information and translated into various forms of easily understandable and non-technical communications.
• Proofread materials for accuracy to communicate core messages and values to staff.
• Created content for company intranet and regularly posted documents, updates and clear communications pathways.