Rosa Gutierrez-Villarreal

Promoted after only 18 months in recognition of outstanding leadership, operational performance, and strategic impact.

• Directed strategic operations for a network of 56 physician practices serving more than 26,900 Medicare Advantage members, driving operational excellence, quality improvement, provider engagement, and value-based performance across South Texas.
• Expanded provider network from 21 to 56 physician practices, supporting more than 26,900 Medicare Advantage members across South Texas.
• Generated over $5 million in healthcare savings through value-based care initiatives and utilization management.
• Increased physician practice revenue by $4.8 million through strategic quality improvement and operational initiatives.
• Reduced hospital utilization costs by $2.5 million.
• Improved overall Medicare quality performance from 2.1 Stars to 4.2 Stars.
• Oversaw three value-based revenue/risk pools, enhancing financial performance and quality metrics through strategic initiatives.
• Led, coached, and mentored a team of eight Physician Business Managers while providing operational direction, performance coaching, strategic guidance, and best practice standardization across multiple physician markets.
• Partnered with executive physician leadership, medical directors, hospital executives, and cross-functional stakeholders to develop strategic initiatives that improved operational and financial performance.
• Designed operational strategies adopted throughout the organization (Created and launched the No patient Left Behind initiative to improve patient access and continuity of care.)
• Developed the Call Us First Campaign, reducing avoidable emergency department utilization through patient education and improved provider access.
• Expanded preventive healthcare access by securing increased mobile breast cancer screening services for rural communities.
• Led processes and technology improvement initiatives that strengthened provider performance, optimized operational workflows, and improved Medicare Advantage quality, HEDIS/STAR, and financial outcomes.
• Leveraged operational, financial, and quality performance data to identify trends, uncover improvement opportunities, and develop strategic recommendations that enhanced provider and organizational performance.
• Developed and executed strategic operational plans aligned with organizational priorities, driving measurable improvements in provider engagement, quality outcomes, financial performance and value-based care initiatives.
• Strengthened provider relationships by leading operational implementations, improving workflows, and driving change management initiatives that enhanced physician engagement and practice performance.
• Collaborated with regional operational leaders, local Medical Director(s), and Physician Business Managers to standardize best practices, improve cross-market collaboration, monitor utilization trends and profit pools to assist with developing strategic plans to improve performance and ensure consistent execution of organizational initiatives.
• Evaluated provider performance, value-based contracts, and risk pool metrics to identify performance gaps, implement targeted improvement strategies, and strengthen financial and quality outcomes.
• Developed targeted action plans with physicians and practice leadership to improve coding accuracy, quality metrics, operational performance, and financial results across multiple physician practices.
• Acted as a trusted operational advisor and subject matter expert, providing strategic guidance, coaching, and performance support to Physician Business Managers across multiple markets.
• Built and maintained trusted partnerships with more than 50 physician practices, practice administrators, and executive leaders to improve operational performance, quality outcomes, and provider engagement.

• Directed the end-to-end admissions process, including referral review, pre-admission assessments, insurance verification, prior authorizations, interdisciplinary coordination, and patient placement to ensure timely, appropriate admissions.
• Developed and executed data-driven referral and census growth strategies that maintained 100% facility occupancy for two consecutive years while increasing weekly referrals sevenfold.
• Cultivated strategic referral partnerships with hospitals, physicians, discharge planners, assisted living facilities, home health agencies, and community organizations to drive sustained admissions growth.
• Developed and implemented comprehensive marketing strategies to enhance brand visibility and attract admissions.
• Managed admissions operations, departmental budgets, and referral strategies to optimize patient intake and resource allocation.
• Maintained 100% facility occupancy for two consecutive years.
• Created Continuation of Care Program to enhance successful transitions for short-term rehabilitation patients, improving overall patient satisfaction.
• Collaborated with healthcare professionals to develop targeted outreach initiatives, effectively connecting potential clients and families with necessary services.
• Managed digital marketing campaigns across social media platforms, increasing engagement and awareness of services.
• Established partnerships with local organizations to boost referral sources and community involvement in rehabilitation programs.
• Built strong relationships with hospitals, physicians, and community organizations.
• Oversaw three employees to ensure effective task completion.
• Mentored staff on best practices in client relations, fostering a culture of excellence in service delivery throughout the organization.
• Developed the facility's Skilled Nursing Program for long-term care residents.
• Partnered closely with nursing leadership, therapy, physicians, and administrative departments to coordinate admissions, streamline workflows, and ensure seamless patient transitions.
• Maintained accurate admissions documentation, referral tracking, and census reporting to support operational performance and leadership decision-making.
• Evaluated admissions workflows and implemented process improvements that enhanced efficiency, referral conversion, and patient experience.
• Recruited, trained, coached, and supervised a high-performing admissions and marketing team while fostering accountability, customer service excellence, and professional development.
• Prepared and presented census, referral, and operational performance reports to executive leadership to support strategic planning and resource allocation.
• Educated referral partners and community stakeholders on rehabilitation services, admission criteria, and available programs to strengthen referral relationships and increase market awareness.

• Conducted legislative and healthcare policy research, monitored proposed state legislation, and analyzed potential impacts on constituents, healthcare providers, and community stakeholders to support policy development and legislative decision-making.
• Prepared policy summaries, briefing materials, talking points, and constituent reports to support legislative meetings, committee discussions, and public engagement activities.
• Conducted research and contributed to the development and implementation of healthcare-related Senate Bills.
• Worked closely with healthcare organizations and state agencies to identify policy solutions for rural healthcare challenges.
• Served as a healthcare policy resource for legislative staff by researching healthcare, public health, and community issues to support informed policy discussions.
• Researched emerging healthcare issues and provided policy recommendations and supporting analysis to assist legislative leadership in evaluating community needs and healthcare priorities.
• Engaged with stakeholders to align legislative priorities with constituent needs.
• Collaborated with healthcare organizations, government agencies, community leaders, and advocacy groups to address constituent concerns and advance healthcare and community initiatives.
• Built collaborative relationships with healthcare providers, hospitals, community organizations, local governments, and state agencies to facilitate communication and improve access to public resources.
• Supported healthcare and public policy initiatives focused on improving access to care, strengthening community resources, and addressing the needs of rural and underserved populations.

• Managed regional strategic initiatives addressing healthcare access, economic development, and public services.
• Directed regional operations and constituent services across Maverick, Dimmit, Zavala, Uvalde and Val Verde counties.
• Led regional policy initiatives to enhance legislative effectiveness and community engagement.
• Collaborated with stakeholders to advocate for funding allocations and resource distribution within the district.
• Liaised between Senate leadership and healthcare organizations, schools, and community leaders to enhance collaboration and resource sharing.
• Cultivated long-term partnerships that improved collaborative efforts across South Texas.
• Created strategic plans to address constituent needs and improve communication across district offices.

• Coordinated the District 19 Back-to-School Fair, distributing more than 55,000 backpacks and school supplies to students across Senate District 19.
• Organized annual Senator Santa initiative providing healthcare supplies to rehabilitation and long-term care facilities across Senate District 19.
• Coordinated logistics for large-scale events, ensuring seamless execution and attendee satisfaction.
• Managed sponsorships, volunteers, vendors, and event logistics to enhance community partnerships.
• Led volunteer recruitment and training initiatives, enhancing team performance and engagement.
• Managed vendor relationships to secure essential services and negotiate favorable contracts.
• Developed event timelines and schedules, optimizing resource allocation and workflow efficiency.
• Oversaw budget management, tracking expenditures to maintain financial compliance and support event objectives.
• Collaborated with legislative staff to align event objectives with district goals, ensuring community engagement and support.
• Executed community outreach initiatives across diverse populations to raise awareness. across 14 South Texas counties.