Summary
Skills
Work History
Timeline
Generic

ROSA LINDA MEDINA

Glendale,CA

Summary

Expert in operational strategy and talent development, driving cross-functional collaboration and innovative marketing initiatives. Developed frameworks that enhanced performance and led to significant profitability growth, recognized by multiple industry awards.

Skills

  • Adobe Creative Suite Instructor & Beta Tester
  • Meta Developer & Social Technologist
  • Operations management, SOP creation
  • Cross-Functional Leadership
  • Data Analysis & Process improvement
  • Production & Creative Development
  • Copywriting, Brand development, Strategic planning
  • Talent Coaching & Artist development

Work History

DEVELOPMENT CONSULTANT

Independent Contract
Los Angeles, USA
01.2023 - Current
  • Advise clients on trends, best practices, risk management strategies, process changes, contract negotiations.
  • Design frameworks to enhance organizational performance and support strategic decision-making.
  • Facilitate coaching to ensure talent executes desired performances and fulfills production contract needs.
  • Development collaboration among non-profit partners, talent, agencies, media, and company divisions.
  • Engineer strategic marketing campaign strategies for non-profits and independent artist development.

SOCIAL MEDIA ACCOUNT EXECUTIVE

LaMont Digital
Los Angeles, USA
01.2024 - 05.2025
  • Analyzed, drafted, and improved tailored account strategies, talent campaign contracts, and sentiment reports.
  • Developed consistent brand messaging, established style guides to unify cross-platform standards.
  • Optimized and implemented process improvements to monitor accounts performance, identified non-compliance with contract terms, enabling smooth production, adherence to brand expectation and policies.
  • Led cross-functional collaboration across multiple projects, including 4 award winning marketing campaigns.
  • Guided talent, external project managers, and casting, to enhance production project outcomes.

DIRECTOR OF OPERATIONS

PASS the BIG ABA EXAM
Studio City, USA
06.2015 - 10.2022
  • Oversaw daily operations, logistics, and production for multi-million dollar online educational business.
  • Created 60% profitability increase year-over-year for 4 consecutive years through improved operational procedures, marketing campaigns, and inspiring forward-thinking business culture.
  • Developed operational strategies that streamlined processes, optimized costs, and elevated viewer satisfaction.
  • Implemented new processes to improve operational efficiency and effectiveness.
  • Created new SOPs, policies, and procedures for improved workflow processes.
  • Directed and produced live broadcasts and educational production shoots for LMS channels, enhancing engagement and accessibility.

CASTING ADMINISTRATION / CASTING ASSISTANT

Walt Disney Pictures / ABC Studios
Burbank, USA
07.2005 - 01.2014
  • Systematized TVA department data, digitized information to ensure easy access to documents and records.
  • Prepared start paperwork and contracts for new talent, collaborated with production teams to align casting needs with production requirements, facilitating execution and payment of talent contracts.
  • Coordinated communications, ensuring timely dissemination of SAG-AFTRA reports, timesheets, residuals and credit approval information across departments.
  • Implemented company policies and operational procedures ensuring cross-department consistency for 11 simultaneous productions.

Timeline

SOCIAL MEDIA ACCOUNT EXECUTIVE

LaMont Digital
01.2024 - 05.2025

DEVELOPMENT CONSULTANT

Independent Contract
01.2023 - Current

DIRECTOR OF OPERATIONS

PASS the BIG ABA EXAM
06.2015 - 10.2022

CASTING ADMINISTRATION / CASTING ASSISTANT

Walt Disney Pictures / ABC Studios
07.2005 - 01.2014

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ROSA LINDA MEDINA