Rosalina Hernandez
Queens,NY
Summary
Results-driven Manager with 27 years in banking and financial services. Led teams to surpass sales goals and KPIs while enhancing customer satisfaction through innovative strategies. Experienced in risk management, compliance, and employee development, aiming to apply skills in a managerial capacity.
Overview
17
17
years of professional experience
Work History
Market Manager
Valley Bank
Rego Park, NY
09.2019 - 12.2024
- Led a team to exceed sales goals and KPIs through innovative customer service and sales strategies, increasing customer satisfaction and retention.
- Directed operations and strategic initiatives across multiple branch locations, improving performance and profitability.
- Oversaw lending, compliance, and risk management, achieving a 25% reduction in discrepancies and contributing to over $5M in new annual deposits.
- Developed and mentored staff through coaching programs, enhancing employee engagement and fostering community partnerships to increase brand visibility.
Branch Manager, Vice President
Astoria Bank
Kew Gardens, NY
09.2014 - 09.2019
- Managed risk and compliance processes, reducing operational risks and ensuring regulatory adherence.
- Led daily branch operations for Astoria Bank customer service and cash handling
- Managed branch staff scheduling, coaching, and performance reviews
- Oversaw deposit, withdrawal, and account opening processes
- Developed strategic partnerships with local businesses to enhance community engagement and generate cross-sell opportunities.
Branch Manager, Vice President
Capital One Bank
Middle Village, NY
02.2012 - 09.2014
- Managed Astoria Bank branch operations and daily customer service workflows.
- Supervised branch staff, coached performance, and assigned front-line duties.
- Developed staff training programs that resulted in higher employee productivity and increased sales.
- Increased customer retention by 20% through enhanced service delivery and personalized banking solutions.
- Reviewed deposit accounts, loans, and account paperwork for compliance.
Branch Sales Manager, Assistant Vice President
Valley National Bank
New York, NY
01.2008 - 02.2012
- Managed risk assessment procedures to ensure compliance and enhance operational efficiency.
- Improved branch performance through strategic client management and efficient risk oversight.
- Improved branch performance through strategic client management and risk oversight, leading to more effective operations.
Education
Liberal Arts & Sciences - Liberal Arts & Sciences
SUNY Farmingdale
Farmingdale, NYSkills
- Sales execution
- Sales growth
- Leadership Engagement
- Customer Service
- Process Improvement
- Regulatory Compliance
- Management
- Sales
- Team management
- Team Building
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Relationship Development
- Sales growth
Timeline
Market Manager
Valley Bank
09.2019 - 12.2024
Branch Manager, Vice President
Astoria Bank
09.2014 - 09.2019
Branch Manager, Vice President
Capital One Bank
02.2012 - 09.2014
Branch Sales Manager, Assistant Vice President
Valley National Bank
01.2008 - 02.2012
Liberal Arts & Sciences - Liberal Arts & Sciences
SUNY Farmingdale